At a Glance
- Tasks: Lead growth marketing strategies and run hands-on ABM programmes to drive revenue.
- Company: Join CUBE, a global leader in RegTech, transforming compliance with innovative SaaS solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
- Other info: Work alongside top minds in AI and enjoy a dynamic, collaborative environment.
- Why this job: Be part of a fast-paced team making a real impact in the financial services industry.
- Qualifications: Experience in B2B marketing, especially in SaaS or fintech, with strong leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
CUBE are a global RegTech business defining and implementing the gold standard of regulatory intelligence for the financial services industry. We deliver our services through intuitive SaaS solutions, powered by AI, to simplify the complex and everchanging world of compliance for our clients.
Why us? CUBE is a globally recognized brand at the forefront of Regulatory Technology. Our industry-leading SaaS solutions are trusted by the world’s top financial institutions globally. In 2024, we achieved over 50% growth, both organically and through two strategic acquisitions. We’re a fast-paced, high-performing team that thrives on pushing boundaries—continuously evolving our products, services, and operations. At CUBE, we don’t just keep up we stay ahead. We believe our future is built by bold, ambitious individuals who are driven to make a real difference. Our “make it happen” culture empowers you to take ownership of your career and accelerate your personal and professional development from day one. With over 700 CUBERs across 19 countries spanning EMEA, the Americas, and APAC, we operate as one team with a shared mission to transform regulatory compliance. Diversity, collaboration, and purpose are the heartbeat of our success. We were among the first to harness the power of AI in regulatory intelligence, and we continue to lead with our cutting-edge technology. At CUBE, you will work alongside some of the brightest minds in AI research and engineering in developing impactful solutions that are reshaping the world of regulatory compliance.
Purpose
This is a pivotal player-coach role at a high-growth stage in CUBE’s journey. It has two defining elements: first, you will personally own and run CUBE’s enterprise ABM programme, hands-on; second, you will lead the wider growth marketing team and carry full accountability for CUBE’s growth targets - demand generation, brand awareness, and revenue marketing.
You will lead a high-performing team of three marketers and work in close partnership with the CMO and Product Marketing to sharpen CUBE’s positioning, enter new markets, and deepen our footprint in existing ones. This is emphatically not a role for someone who wants to manage from a distance. We want a doer as much as a leader - someone who sets direction and inspires their team, but is equally happy to get into the detail and deliver the work themselves.
Key Responsibilities:
- Account-Based Marketing (ABM)
- Own and run the ABM programme hands-on, working directly with Sales on target account selection and building the bespoke engagement plans yourself.
- Work directly with the Chief Customer Officer and Exec Heads of Customer to design and run ABM programs within key customers.
- Build and execute a data-led approach to ABM that blends intent data, personalised content, and multi-channel outreach to accelerate deals in enterprise accounts.
- Act as the team’s in-house ABM expert - setting best practice, coaching the wider team on what works, and continuously raising the bar on account penetration and engagement quality.
- Strategy & Revenue Marketing
- Own the end-to-end growth marketing strategy, from awareness through to pipeline and closed revenue, ensuring every programme is tied to measurable business outcomes.
- Design and execute integrated marketing campaigns across key customer segments and verticals that drive quality pipeline -- not just volume.
- Work with the Marketing Ops lead to define the metrics that matter: MQLs, SQLs, pipeline contribution, velocity, and revenue influence, and hold the team accountable to them.
- Work with Sales leadership to ensure tight alignment between marketing activity and revenue targets, maintaining a shared view of the funnel.
- Market Expansion
- Lead marketing efforts to enter new geographic and vertical markets, developing go-to-market plans in collaboration with the CMO and Product Marketing.
- Identify the right customer segments, channels, and messages to drive awareness and demand in markets where CUBE is less established.
- Build scalable programmes that can grow with the business, ensuring new market entry is structured, insight-led, and commercially focused.
- Brand Awareness & Positioning
- Elevate CUBE’s brand in target markets, ensuring consistent, compelling messaging that clearly articulates the value we deliver to financial institutions.
- Partner with Product Marketing to translate CUBE’s capabilities into customer-facing narratives that resonate with buyers across different verticals and geographies.
- Ensure all growth marketing activity reinforces and advances CUBE’s market positioning -- not just generating noise, but building genuine brand equity.
- Customer Marketing & Retention
- Work with the Customer Marketing Manager to build programmes that expand CUBE’s footprint within existing accounts, driving upsell, cross-sell, and renewal.
- Ensure customer marketing activity contributes meaningfully to net revenue retention, working closely with Customer Success and Sales on joined-up plans.
- Leverage customer stories, advocacy, and community to build social proof and support new business efforts.
- Events & Field Marketing
- Oversee CUBE’s events strategy led by the Events Lead, ensuring we show up in the right places with the right presence and a clear commercial purpose.
- Set clear ROI expectations for events investment and build the measurement framework to hold the programme accountable.
- Ensure events are integrated with wider campaigns, not standalone activities, driving follow-up and pipeline from every touchpoint.
- Team Leadership
- Lead, develop, and inspire a team of three: Senior Growth Marketing Manager (New Logos), Customer Marketing Manager, and Events Lead.
- Foster a culture of curiosity, experimentation, and accountability -- a team that tests, learns, and scales what works.
- Support each team member’s professional growth with clear goals, regular feedback, and stretch opportunities.
Skills & Competencies
- Significant experience in B2B growth or demand generation marketing, ideally within SaaS, fintech, or financial services.
- Proven track record of building and leading high-performing marketing teams that deliver measurable pipeline and revenue contribution.
- Deep hands-on ABM expertise -- you can personally build and run enterprise ABM programmes end-to-end, and coach a team to deliver alongside you.
- Experience working across multiple customer segments and verticals, with an understanding of how to tailor messaging and channels accordingly.
- Track record of successful market expansion, either into new geographies or new industry verticals.
- Experience working in close alignment with Sales, ideally in an organisation with a complex or enterprise-oriented sales motion.
Interested?
If you are passionate about leveraging technology to transform regulatory compliance and meet the qualifications outlined above, we invite you to apply. Please submit your resume detailing your relevant experience and interest in CUBE. CUBE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Head of Growth Marketing in London employer: CUBE
CUBE is an exceptional employer that champions a dynamic and inclusive work culture, empowering employees to take ownership of their careers while driving innovation in the RegTech space. With a commitment to personal and professional growth, CUBE offers unique opportunities to work alongside industry leaders in AI and regulatory compliance, all within a fast-paced environment that celebrates diversity and collaboration. Join us in our mission to transform the financial services industry and be part of a team that not only values your contributions but also invests in your future.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Head of Growth Marketing role at CUBE.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your ABM expertise and growth marketing strategies. This will not only demonstrate your capabilities but also give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for the interview by researching CUBE’s recent achievements and challenges. Tailor your responses to show how your experience aligns with their goals, especially around market expansion and brand positioning.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the CUBE team.
We think you need these skills to ace Head of Growth Marketing in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role and our mission shine through. We want to see how your passion aligns with CUBE's vision of transforming regulatory compliance.
Tailor Your CV:Make sure to customise your CV to highlight relevant experience that matches the job description. We love seeing how your skills can directly contribute to our growth marketing goals!
Be Specific:Use concrete examples in your application to demonstrate your achievements and how you've driven results in previous roles. We appreciate clarity and detail that show us what you can bring to the table.
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. It’s the quickest way for us to see your application and get you into the process!
How to prepare for a job interview at CUBE
✨Know Your ABM Inside Out
Since this role is all about Account-Based Marketing, make sure you understand the ins and outs of ABM strategies. Be ready to discuss how you've successfully implemented ABM programmes in the past, including specific metrics and outcomes. This will show that you're not just a leader but also a doer who can get into the details.
✨Showcase Your Data-Driven Mindset
CUBE values a data-led approach, so come prepared with examples of how you've used data to drive marketing decisions. Discuss how you've blended intent data with personalised content to accelerate deals. This will demonstrate your ability to align marketing efforts with measurable business outcomes.
✨Demonstrate Team Leadership Skills
As you'll be leading a team, it's crucial to highlight your experience in developing and inspiring others. Share specific instances where you've fostered a culture of curiosity and accountability within your team. This will show that you can not only lead but also empower others to achieve their best.
✨Align with CUBE's Vision
Familiarise yourself with CUBE's mission and values, especially their focus on innovation and collaboration. Be ready to discuss how your personal goals align with their 'make it happen' culture. This will help you connect on a deeper level and show that you're genuinely interested in contributing to their success.