Customer Growth Marketing Manager

CUBE are a global RegTech business defining and implementing the gold standard of regulatory intelligence for the financial services industry. We deliver our services through intuitive SaaS solutions, powered by AI, to simplify the complex and everchanging world of compliance for our clients.

Role Purpose

Grows revenue within existing mid‑market customers, and non‑key enterprise accounts, by driving adoption, cross‑sell, upsell within existing customers and customers migrated from acquisitions to ensure CUBE realises the full commercial value of acquisitions and product innovation. This is a key role for customer growth and for retaining and expanding migrated customers brought in through acquisition, ensuring a seamless transition onto CUBE and accelerating their adoption, engagement, and long‑term value. The role also includes elements of enterprise marketing, supporting account‑based engagement and tailored campaigns into larger customer accounts where appropriate. Works closely with the Customer Success and Sales teams to align on account priorities, identify growth opportunities, and deliver joined‑up engagement across the customer lifecycle. Carries direct accountability for revenue generation from the existing customer base, with expansion, cross‑sell, and upsell revenue as a primary target and KPI. Reports to the Head of Growth Marketing.

Responsibilities

• Accountable for driving revenue generation from the existing customer base, with expansion, cross‑sell, and upsell revenue as a primary KPI.
• Own and execute customer growth marketing strategies focused on customer engagement, retention, expansion, and advocacy.
• Develop and optimise multi‑channel lifecycle campaigns across email, webinars, events, and digital channels to drive product adoption and customer value.
• Partner closely with Customer Success, Sales, Product, and Marketing teams to identify growth opportunities across the customer journey.
• Support enterprise marketing activity through account‑based marketing (ABM) programmes and tailored campaigns into priority customer accounts.
• Build targeted campaigns to support upsell, cross‑sell, renewals, and customer expansion initiatives.
• Lead marketing activity supporting customer migrations and the integration of acquired customer bases, ensuring a seamless transition onto CUBE and rapid adoption of the platform.
• Analyse customer behaviour, segmentation, and usage data to identify trends, optimise engagement strategies, and improve campaign performance.
• Report on customer marketing performance against revenue‑linked KPIs, including pipeline contribution, expansion revenue, retention, and engagement metrics.
• Create compelling customer‑focused content including case studies, product updates, onboarding materials, and customer communications.
• Develop and manage customer advocacy and reference programmes, including case studies, testimonials, peer reviews, and customer speaker opportunities.
• Develop and manage customer nurture journeys and automated workflows using CRM and marketing automation platforms.
• Manage the customer marketing budget and any associated agency or vendor relationships, ensuring efficient allocation against priority growth initiatives.
• Continuously test and optimise messaging, channels, and campaign performance to improve customer engagement and commercial outcomes.

Key Skills & Experience

• Experience in customer lifecycle, retention, or growth marketing within B2B SaaS.
• Strong understanding of customer journeys, behavioural triggers, and lifecycle automation.
• Proficiency with marketing automation, CRM, and customer analytics tools.
• Experience building or running customer advocacy and reference programmes, including case studies, testimonials, and speaker development.
• Ability to translate product capabilities into compelling customer value propositions.
• Experience designing and running account‑based marketing (ABM) programmes or targeted campaigns into enterprise accounts.
• Strong stakeholder management and cross‑functional collaboration skills, with the ability to align Customer Success, Sales, Product, and Marketing around shared growth goals.
• Experience supporting customer migrations or the integration of acquired customer bases a bonus, with a strong understanding of how to drive adoption during periods of change.
• Strong analytical skills and a commercial mindset, comfortable owning and reporting on revenue‑linked KPIs such as expansion revenue, retention, and pipeline contribution.

CUBE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.