Senior Product Marketing Lead

Senior Product Marketing Lead

Full-Time 70000 - 90000 £ / year (est.) No working from home possible
Cube Asia

At a Glance

  • Tasks: Lead product marketing strategy and create compelling narratives for innovative SaaS solutions.
  • Company: Join CUBE, a global leader in RegTech, transforming compliance with cutting-edge AI technology.
  • Benefits: Enjoy a dynamic work culture, competitive salary, and opportunities for personal growth.
  • Other info: Be part of a diverse team dedicated to reshaping regulatory compliance globally.
  • Why this job: Make a real impact in a fast-paced environment while working with top minds in AI.
  • Qualifications: Experience in product marketing and strong communication skills are essential.

The predicted salary is between 70000 - 90000 £ per year.

CUBE are a global RegTech business defining and implementing the gold standard of regulatory intelligence for the financial services industry. We deliver our services through intuitive SaaS solutions, powered by AI, to simplify the complex and everchanging world of compliance for our clients.

Why us? CUBE is a globally recognized brand at the forefront of Regulatory Technology. Our industry‑leading SaaS solutions are trusted by the world’s top financial institutions globally. In 2024, we achieved over 50% growth, both organically and through two strategic acquisitions. We’re a fast‑paced, high‑performing team that thrives on pushing boundaries—continuously evolving our products, services, and operations. At CUBE, we don’t just keep up we stay ahead. We believe our future is built by bold, ambitious individuals who are driven to make a real difference. Our “make it happen” culture empowers you to take ownership of your career and accelerate your personal and professional development from day one. With over 700 CUBERs across 19 countries spanning EMEA, the Americas, and APAC, we operate as one team with a shared mission to transform regulatory compliance. Diversity, collaboration, and purpose are the heartbeat of our success.

As Senior Product Marketing Lead at CUBE, you will be the connective tissue between our product, commercial and marketing teams - owning the narrative, positioning and messaging that underpins everything we do in GTM. Reporting directly to the CMO, this is a senior, high‑impact role with significant visibility across the business and with our top‑tier partners. You will define how CUBE’s products are understood - internally by the people who sell and support them, and externally by the customers, prospects and partners we want to win. You'll translate deep technical capability into compelling market‑facing value, and you'll operate with the pace and ambition that a hyper‑growth environment demands.

  • Product Narrative & Messaging: Own CUBE’s product messaging framework - developing and maintaining clear, consistent, differentiated positioning across our full product portfolio. Translate complex AI and data infrastructure capabilities into sharp value propositions that resonate with technical buyers, business stakeholders and senior executives alike. Ensure messaging is continuously updated to reflect product evolution, competitive dynamics and market shifts. Be the gatekeeper of consistency in the way we talk about our products, the lexicon used, and our capabilities and product strategy.
  • Sales & Commercial Enablement: Build and maintain a best‑in‑class enablement suite: pitch decks, one‑pagers, battle cards, objection‑handling guides, demo narratives and ROI frameworks. Partner closely with Sales, BDR and Customer Success teams to ensure they have the clarity and tools to communicate CUBE’s value at every stage of the funnel. Run regular enablement sessions and onboarding content to ramp new hires quickly and keep existing teams sharp.
  • Partner Marketing: Lead partner marketing strategy and execution, including co‑marketing plans with CUBE's key strategic partners across the Big 4, major consultancies and technology alliances. Represent CUBE in senior partner workshops and planning sessions — presenting with authority and collaborating to build joint go‑to‑market narratives that work for both sides. Develop partner‑facing collateral, joint propositions and programme materials that drive pipeline and mutual commercial value.
  • Market & Customer Intelligence: Develop a deep understanding of CUBE’s buyer personas, ICP segments and customer jobs‑to‑be‑done, and ensure these inform all messaging and positioning decisions. Conduct and synthesise competitive analysis, win/loss reviews and customer research to sharpen CUBE’s positioning and identify market opportunities. Be the internal authority on how the market perceives CUBE vs. competitors, and advocate for the messaging changes needed to win.
  • Product Launches & Campaigns: Lead go‑to‑market planning and execution for new product launches and feature releases, coordinating across product, engineering, sales and marketing. Define launch tiers, messaging hierarchies and activation plans — ensuring every launch lands clearly with the right audiences at the right time. Partner with Demand Generation and Content teams to translate product messaging into campaigns, content programmes and thought leadership.
  • Cross‑functional Leadership: Act as a senior voice in the marketing leadership team, contributing to strategy, planning and culture. Work closely with the CMO, CPO, CRO and other senior stakeholders to align product marketing with business priorities. Build and, over time, grow a high‑performing product marketing function as CUBE scales.

Interested? If you are passionate about leveraging technology to transform regulatory compliance and meet the qualifications outlined above, we invite you to apply. Please submit your resume detailing your relevant experience and interest in CUBE. CUBE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Senior Product Marketing Lead employer: Cube Asia

CUBE is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals in customer analytics. With a commitment to employee growth, the company offers mentoring opportunities and encourages continuous improvement through advanced analytics projects. Located in a vibrant area, CUBE provides a supportive environment where diverse talents can thrive and contribute to meaningful insights that drive customer trust and business success.

Cube Asia

Contact Details:

Cube Asia Recruitment Team

We think you need these skills to ace Senior Product Marketing Lead

Product Messaging Framework Development
Value Proposition Translation
Sales Enablement
Market Intelligence
Competitive Analysis
Customer Research
Go-to-Market Strategy