At a Glance
- Tasks: Lead product marketing strategies and create compelling narratives for innovative SaaS solutions.
- Company: Join CUBE, a global leader in RegTech, transforming compliance with cutting-edge AI technology.
- Benefits: Enjoy a dynamic work culture, competitive salary, and opportunities for personal and professional growth.
- Other info: Be part of a diverse team driving innovation across 19 countries.
- Why this job: Make a real impact in regulatory compliance while working with top minds in AI and tech.
- Qualifications: Experience in product marketing and a passion for technology and compliance.
The predicted salary is between 70000 - 90000 £ per year.
CUBE are a global RegTech business defining and implementing the gold standard of regulatory intelligence for the financial services industry. We deliver our services through intuitive SaaS solutions, powered by AI, to simplify the complex and everchanging world of compliance for our clients.
Why us? CUBE is a globally recognized brand at the forefront of Regulatory Technology. Our industry‑leading SaaS solutions are trusted by the world’s top financial institutions globally. In 2024, we achieved over 50% growth, both organically and through two strategic acquisitions. We’re a fast‑paced, high‑performing team that thrives on pushing boundaries—continuously evolving our products, services, and operations. At CUBE, we don’t just keep up we stay ahead.
We believe our future is built by bold, ambitious individuals who are driven to make a real difference. Our “make it happen” culture empowers you to take ownership of your career and accelerate your personal and professional development from day one. With over 700 CUBERs across 19 countries spanning EMEA, the Americas, and APAC, we operate as one team with a shared mission to transform regulatory compliance. Diversity, collaboration, and purpose are the heartbeat of our success.
We were among the first to harness the power of AI in regulatory intelligence, and we continue to lead with our cutting‑edge technology. At CUBE, you will work alongside some of the brightest minds in AI research and engineering in developing impactful solutions that are reshaping the world of regulatory compliance.
As Senior Product Marketing Lead at CUBE, you will be the connective tissue between our product, commercial and marketing teams - owning the narrative, positioning and messaging that underpins everything we do in GTM. Reporting directly to the CMO, this is a senior, high‑impact role with significant visibility across the business and with our top‑tier partners.
You will define how CUBE’s products are understood - internally by the people who sell and support them, and externally by the customers, prospects and partners we want to win. You'll translate deep technical capability into compelling market‑facing value, and you'll operate with the pace and ambition that a hyper‑growth environment demands.
- Product Narrative & Messaging
- Own CUBE’s product messaging framework - developing and maintaining clear, consistent, differentiated positioning across our full product portfolio.
- Translate complex AI and data infrastructure capabilities into sharp value propositions that resonate with technical buyers, business stakeholders and senior executives alike.
- Ensure messaging is continuously updated to reflect product evolution, competitive dynamics and market shifts.
- Be the gatekeeper of consistency in the way we talk about our products, the lexicon used, and our capabilities and product strategy.
- Sales & Commercial Enablement
- Build and maintain a best‑in‑class enablement suite: pitch decks, one‑pagers, battle cards, objection‑handling guides, demo narratives and ROI frameworks.
- Partner closely with Sales, BDR and Customer Success teams to ensure they have the clarity and tools to communicate CUBE’s value at every stage of the funnel.
- Run regular enablement sessions and onboarding content to ramp new hires quickly and keep existing teams sharp.
- Partner Marketing
- Lead partner marketing strategy and execution, including co‑marketing plans with CUBE's key strategic partners across the Big 4, major consultancies and technology alliances.
- Represent CUBE in senior partner workshops and planning sessions — presenting with authority and collaborating to build joint go‑to‑market narratives that work for both sides.
- Develop partner‑facing collateral, joint propositions and programme materials that drive pipeline and mutual commercial value.
- Market & Customer Intelligence
- Develop a deep understanding of CUBE’s buyer personas, ICP segments and customer jobs‑to‑be‑done, and ensure these inform all messaging and positioning decisions.
- Conduct and synthesise competitive analysis, win/loss reviews and customer research to sharpen CUBE’s positioning and identify market opportunities.
- Be the internal authority on how the market perceives CUBE vs. competitors, and advocate for the messaging changes needed to win.
- Product Launches & Campaigns
- Lead go‑to‑market planning and execution for new product launches and feature releases, coordinating across product, engineering, sales and marketing.
- Define launch tiers, messaging hierarchies and activation plans — ensuring every launch lands clearly with the right audiences at the right time.
- Partner with Demand Generation and Content teams to translate product messaging into campaigns, content programmes and thought leadership.
- Cross‑functional Leadership
- Act as a senior voice in the marketing leadership team, contributing to strategy, planning and culture.
- Work closely with the CMO, CPO, CRO and other senior stakeholders to align product marketing with business priorities.
- Build and, over time, grow a high‑performing product marketing function as CUBE scales.
Interested? If you are passionate about leveraging technology to transform regulatory compliance and meet the qualifications outlined above, we invite you to apply. Please submit your resume detailing your relevant experience and interest in CUBE.
CUBE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Senior Product Marketing Lead in London employer: Cube Asia
CUBE is an exceptional employer, offering a dynamic and inclusive work culture that empowers employees to take ownership of their careers. With a commitment to personal and professional development, CUBE provides ample growth opportunities in a fast-paced environment, where innovation and collaboration are at the forefront. As a leader in RegTech, employees have the unique advantage of working with cutting-edge AI technology alongside some of the brightest minds in the industry, all while contributing to meaningful solutions that reshape regulatory compliance.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cube Asia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cube Asia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cube Asia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cube Asia. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cube Asia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cube Asia:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cube Asia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cube Asia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cube Asia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cube Asia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
