At a Glance
- Tasks: Drive customer growth through engagement, retention, and tailored marketing strategies.
- Company: Join a dynamic team at CUBE, a leader in B2B SaaS solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Make a real impact by helping customers thrive and grow with innovative solutions.
- Qualifications: Experience in B2B SaaS marketing and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
Role Purpose: Grows revenue within existing mid‑market customers and non‑key enterprise accounts by driving adoption, cross‑sell, upsell within existing customers and customers migrated from acquisitions to ensure CUBE realises the full commercial value of acquisitions and product innovation. This is a key role for customer growth and for retaining and expanding migrated customers brought in through acquisition, ensuring a seamless transition onto CUBE and accelerating their adoption, engagement, and long‑term value. The role also includes elements of enterprise marketing, supporting account‑based engagement and tailored campaigns into larger customer accounts where appropriate. Works closely with the Customer Success and Sales teams to align on account priorities, identify growth opportunities, and deliver joined‑up engagement across the customer lifecycle. Carries direct accountability for revenue generation from the existing customer base, with expansion, cross‑sell, and upsell revenue as a primary target and KPI. Reports to the Head of Growth Marketing.
Responsibilities:
- Accountable for driving revenue generation from the existing customer base, with expansion, cross‑sell, and upsell revenue as a primary KPI.
- Own and execute customer growth marketing strategies focused on customer engagement, retention, expansion, and advocacy.
- Develop and optimise multi‑channel lifecycle campaigns across email, webinars, events, and digital channels to drive product adoption and customer value.
- Partner closely with Customer Success, Sales, Product, and Marketing teams to identify growth opportunities across the customer journey.
- Support enterprise marketing activity through account‑based marketing (ABM) programmes and tailored campaigns into priority customer accounts.
- Build targeted campaigns to support upsell, cross‑sell, renewals, and customer expansion initiatives.
- Lead marketing activity supporting customer migrations and the integration of acquired customer bases, ensuring a seamless transition onto CUBE and rapid adoption of the platform.
- Analyse customer behaviour, segmentation, and usage data to identify trends, optimise engagement strategies, and improve campaign performance.
- Report on customer marketing performance against revenue‑linked KPIs, including pipeline contribution, expansion revenue, retention, and engagement metrics.
- Create compelling customer‑focused content including case studies, product updates, onboarding materials, and customer communications.
- Develop and manage customer advocacy and reference programmes, including case studies, testimonials, peer reviews, and customer speaker opportunities.
- Develop and manage customer nurture journeys and automated workflows using CRM and marketing automation platforms.
- Manage the customer marketing budget and any associated agency or vendor relationships, ensuring efficient allocation against priority growth initiatives.
- Continuously test and optimise messaging, channels, and campaign performance to improve customer engagement and commercial outcomes.
Key Skills & Experience:
- Experience in customer lifecycle, retention, or growth marketing within B2B SaaS.
- Strong understanding of customer journeys, behavioural triggers, and lifecycle automation.
- Proficiency with marketing automation, CRM, and customer analytics tools.
- Experience building or running customer advocacy and reference programmes, including case studies, testimonials, and speaker development.
- Ability to translate product capabilities into compelling customer value propositions.
- Experience designing and running account‑based marketing (ABM) programmes or targeted campaigns into enterprise accounts.
- Strong stakeholder management and cross‑functional collaboration skills, with the ability to align Customer Success, Sales, Product, and Marketing around shared growth goals.
- Experience supporting customer migrations or the integration of acquired customer bases is a bonus, with a strong understanding of how to drive adoption during periods of change.
- Strong analytical skills and a commercial mindset, comfortable owning and reporting on revenue‑linked KPIs such as expansion revenue, retention, and pipeline contribution.
Equal Employment Opportunity: CUBE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Customer Growth Marketing Manager employer: Cube Asia
CUBE is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where collaboration and innovation thrive. As a Customer Growth Marketing Manager, you will have the opportunity to drive meaningful impact within a supportive team, while benefiting from a diverse and inclusive environment that values your contributions. With a focus on professional advancement and a commitment to celebrating diversity, CUBE ensures that every employee can realise their full potential in a rewarding career.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Growth Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cube Asia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cube Asia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cube Asia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cube Asia. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Growth Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cube Asia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cube Asia:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cube Asia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cube Asia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cube Asia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cube Asia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
