Paid Media Account Manager

We're an award-winning Social Media agency based in the UK that works with brands such as Hartley’s Jelly & Jam, Bathroom Brands, BP, PlayOJO, AXA Investment Managers, Linda McCartney Foods, Virgin and Virgin Red, Dow Chemical Company, and Avanti West Coast Trains, amongst others. We are a friendly mix of Strategists, Creatives, Account Managers, Media Planners and Buyers - all with one goal: creating work that wins people's time on social media, in the most exciting ways possible.

As a Paid Media Account Manager at Cubaka, you will be responsible for planning, building, managing, optimising and reporting on paid social campaigns across a range of client accounts. Reporting into a Paid Media Account Director, you will be a key day-to-day paid media contact for your clients. You will manage campaigns from brief through to delivery, bringing together media strategy, hands‑on platform management, performance analysis and clear client communication. This role is mainly focused on B2C clients, although we also work with B2B clients, so experience across both would be an advantage.

Many of the clients you will work with operate across multiple markets, with some client stakeholders based in different countries. You will therefore need to be comfortable managing multi‑market paid social activity, adapting plans for different territories and communicating clearly with clients across regions. You will need to be comfortable taking ownership. That means interrogating briefs, shaping media plans, building campaigns, monitoring performance, making optimisation decisions and explaining your recommendations to clients in a clear, confident and commercially sensible way.

Some of our accounts involve delivering paid media for creative campaigns produced by Cubaka’s strategy, creative and production teams. In those cases, you will work closely with the people developing the creative idea, shaping the content and managing the client relationship. You will help make sure media thinking is part of the process from the start, so that strategy, creative concepting, production, media delivery and analytics all work together properly.

This is a brilliant role for someone who enjoys paid social but does not want to sit in a silo. You will be part of a social‑first agency where media is connected to creative ideas, platform behaviour, audience insight and client growth. This is a hybrid role, with around two days per week in our London office and flexibility to work remotely on other days.

As a Paid Media Account Manager at Cubaka, you will:

• Lead paid media planning and delivery: Develop paid media plans in response to client briefs, thinking through the role of each platform, audience strategy, budget phasing, campaign structure, creative requirements, testing opportunities and measurement approach. Be expected to plan, build and optimise campaigns hands‑on across platforms such as Meta, LinkedIn, TikTok and other relevant paid social channels.
• Manage campaigns with a strong attention to detail: Making sure setup, targeting, tracking, budgets, naming conventions, pacing and quality checks are all handled properly. Monitor campaigns regularly, identify performance opportunities and make clear optimisation decisions across creative, audiences, budgets, bidding, placements, formats and campaign structure.
• Manage multi‑market campaigns: Manage paid social activity across multiple markets, helping to adapt media plans, campaign structures, budgets and reporting to different territories. Work with clients and internal teams to understand market‑specific priorities, audience behaviours, timings, creative requirements and performance expectations.
• Be a trusted client contact: Build strong relationships through clear communication, reliable delivery and confident recommendations. Help clients understand what we are doing, why we are doing it, how performance is tracking and what needs to happen next.
• Connect media with creative: Work closely with Cubaka’s creative, strategy, production and account teams to make sure paid media thinking is built into the campaign process. Advise on how creative ideas can work in paid social, including formats, platform roles, audience behaviour, testing routes, asset requirements and performance considerations.
• Turn performance data into clear recommendations: Analyse campaign results, identify what is working and explain why it matters. Produce and contribute to reports that cover KPI performance, insight, learnings and recommendations for future activity.
• Manage budgets, scopes and timelines: Keep track of media spend, campaign pacing and delivery against plan. Understand the importance of scopes, timings, internal resources and commercial pressure in an agency environment.
• Contribute to growth and better ways of working: Look for opportunities to improve performance, test new approaches and grow client accounts where there is a genuine case to do so.

You will bring:

• Around 3 to 5 years’ experience in paid social media, ideally within an agency or client‑facing environment.
• Strong hands‑on experience planning, building, managing and optimising paid social campaigns.
• Good knowledge of platforms such as Meta Ads Manager, LinkedIn Campaign Manager and TikTok Ads Manager.
• Strong B2C paid social experience, with B2B experience a useful advantage.
• Experience managing multi‑market or global paid social campaigns.
• Confidence working with client stakeholders in other countries or regions.
• A clear understanding of paid media planning, audience targeting, campaign structure, budget management, optimisation, reporting and measurement.
• Strong analytical skills, with the ability to interpret campaign data and turn it into useful recommendations.
• Confidence in client communication, including presenting plans, explaining performance, managing expectations and handling questions.
• The ability to work closely with creative, strategy, production and account teams.
• A good understanding of how creative works in paid social.
• Strong project management skills, with the ability to manage multiple clients, campaigns, markets, timelines and deliverables at once.
• Commercial awareness, including an understanding of scopes, budgets, time tracking, resource pressure and account growth.
• A proactive mindset, with the confidence to spot issues, suggest improvements and take ownership without waiting to be told what to do.

And in return, Cubaka offers:

• Unlimited holiday (paid annual leave)
• Free breakfast in the office
• Perkbox – A rewards, perks and benefits platform
• Auto‑enrolment pension (retirement benefit), with up to 8% contribution
• Regular socials and team‑building sessions
• Annual salary review, quarterly performance reviews
• Choice of company: Apple MacBook Pro or PC

Cubaka, part of the Brandwidth Group, recognises that managing diversity is a continuous process of improvement and not a one‑off initiative. Therefore, we develop and review our diversity strategy on an annual basis to support the achievement of business goals, including ways of addressing the diverse needs of our clients.