Growth Partner - Housing

Location: UK (remote with client travel, ideally London or Manchester)

Reports to: CEO

Compensation: Base plus variable compensation tied to sales performance. Share options available.

Mission

Drive adoption of Ctrl AI across the UK housing sector: Law firms handling disrepair and service charge claims, Housing associations and ALMOs managing complaints, and Ombudsman services resolving escalations. You’ll lead the sales conversation with domain authority, positioning AI as an accelerator for teams operating under an intensifying regulatory wave: Awaab’s Law, incoming STAIRS reporting, and other operational changes on the horizon.

The Role

You will own the full enterprise sales cycle, from outreach to close. Your credibility comes from lived experience of the sector; housing law, complaints or CX leadership inside a housing association, or casework at an ombudsman service. You understand disrepair caseloads, service charge disputes, ASB, complaints at volume, and today’s regulatory landscape. You’ll also need to navigate the sector’s data reality head-on: housing data is often poorly structured and poorly retained. Ctrl Disputes runs an optional side-of-desk with no integration required; a Growth Partner who can disarm the data objection on a first call will move deals faster. You’ll work directly with the CEO, shaping pipeline strategy and opening key accounts.

Your sector focus:

• Housing law firms - claimant and defendant disrepair, service charges, and related litigation.
• Housing associations, ALMOs, and registered providers - from G15-tier enterprise accounts to the G320 tail of sub-1,000-home providers, each with very different budget and procurement realities.
• Ombudsman services and sector convenors - Housing Ombudsman, Regulator of Social Housing, and sector bodies that act as buying or referral channels.

Core Responsibilities

• Lead full-cycle enterprise sales (prospect → qualify → demo → close) across housing law firms, housing associations, ALMOs, and ombudsman services.
• Lead discovery and demonstrations with authority on disrepair, service charges, ASB, complaints-at-scale processes, and tenant engagement / vulnerable resident workflows.
• Articulate the regulatory context - Housing Ombudsman, RSH, Awaab’s Law, STAIRS reporting - and how the platform helps organisations respond.
• Position the product credibly against housing’s data reality: side-of-desk deployment, no integration required, evidence-grounded and auditable, with a purpose around immediate RoI and benefits.
• Build relationships through sector events and networks - CIH, HQN, NHF, Housing 2026, and AI-in-housing forums and through sector convenors where relevant.
• Feed market intelligence back to product, shape outbound messaging alongside the CEO, and maintain accurate CRM hygiene and pipeline forecasts.
• Contribute to Ctrl AI’s commercial playbook, pricing models, and deal structure including how pricing flexes between enterprise deals and smaller-HA volume play.

What You Bring

• 8–10 years in housing law, housing association complaints / customer experience leadership, or ombudsman casework - any of these backgrounds welcome, provided the operational credibility is real.
• Working knowledge of disrepair, service charge disputes, ASB, complaints-at-scale processes, and the regulatory landscape (Housing Ombudsman determinations, Awaab’s Law, STAIRS, RSH standards).
• Familiarity with housing data reality: structure, quality, retention and judgement to set realistic client expectations on what AI can and cannot do with it.
• Comfort selling across buyer types: law firm partners, HA directors of complaints / customer experience, ALMO and local authority procurement, ombudsman leadership.
• Consultative and insight-led — credibility here is built through clarity, not hype.
• Strong written and verbal communication; confident at C-level.
• Self-driven and commercially disciplined, comfortable working directly with founders.
• An existing UK housing network is a significant advantage.

Why Ctrl AI.

Ctrl AI is redefining dispute resolution through intelligent automation, backed by leading investors and partnered with major technology and regulatory stakeholders. You’ll join at the inflection point, where the regulatory wave in housing is making this work genuinely urgent for the sector.