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- Tasks: Lead data flow architecture and ensure precise client data reporting.
- Company: Join CTI Digital, a bold digital agency with a collaborative spirit.
- Benefits: Full-time role with opportunities for continuous learning and development.
- Why this job: Make an impact by transforming raw data into actionable insights.
- Qualifications: Experience with Google Tag Manager, GA4, SQL, and data visualisation tools.
- Other info: Dynamic team environment with a focus on innovation and accountability.
The predicted salary is between 36000 - 60000 £ per year.
About CTI
Join 150+ strategists and specialists who refuse to settle, creating bold digital experiences for ambitious brands since 2004. We are a full-service digital agency delivering strategic consultancy, web development, and digital marketing to drive demand online. Using over two decades of industry experience, we provide next-gen solutions as part of lasting partnerships with hundreds of clients.
What makes us different:
- We break new ground. You will work on innovative projects using the latest technologies before they hit the mainstream.
- We celebrate calculated risks. We learn fast from every experiment.
- We get stuck in together. Genuine collaboration across all departments. Your ideas matter here, regardless of your role or how long you have been with us.
- We stay curious. Continuous learning is essential. You will have dedicated time and budget for development, working alongside industry experts who are genuinely invested in your success.
- We own it. Full accountability and autonomy over your work means you will build client relationships, see real-world impact, and be recognised when you go the extra mile.
The Team
You will be joining our dynamic data function, sitting at the intersection of technical engineering and actionable business intelligence. We are responsible for architecting the robust data pipelines that fuel our clients' growth and performance. We constantly explore new technologies like BigQuery and cutting-edge ETL tools, collaborating closely with our strategy, development, and marketing teams to turn raw data into transparent, high-impact insights.
What you will be doing...
As the Senior Digital Analyst at CTI Digital, you will be the architect of our data flow, ensuring that every piece of client data is collected, transformed, and reported with precision and compliance. You will be delivering the technical foundations for all our web analytics and business intelligence work.
Key Responsibilities:
- Implement and manage Google Tag Manager (GTM) setups across multiple high-value client websites to support accurate data collection.
- Configure and maintain core analytics platforms like Google Analytics 4 (GA4), and potentially others like Piwik Pro or Adobe Analytics.
- Build compelling dashboards and reports in tools like Looker Studio, Power BI, or Tableau, delivering key insights on web traffic and performance.
- Build and maintain ETL/ELT pipelines to ensure reliable data flow for reporting.
- Manage data warehousing, including defining and optimising data schemas and staging tables for efficiency and reliability.
- Collaborate with analysts to prepare clean, high-quality datasets that translate user behaviour and marketing performance into insight-rich dashboards.
- Debug and troubleshoot tracking issues and liaise with development teams to fix any data collection problems.
What you need to be successful...
To thrive in this role, you will need to get stuck in with the technical build, stay curious about analytics trends, and own it when it comes to data quality.
Key experience and expertise includes:
- Deep hands-on experience with Google Tag Manager and administering platforms like Google Analytics 4 (GA4).
- Familiarity with data visualisation and Business Intelligence (BI) tools such as Looker Studio, Power BI, or Tableau.
- Strong expertise in SQL — it is essential for working with and optimising data warehouses.
- Proven experience building and maintaining ETL/ELT pipelines, whether custom or using tools like dbt, Fivetran, or Airbyte.
- Experience with BigQuery or other major cloud-based data warehouses.
- An adaptable, organised, and detail-oriented mindset capable of managing multiple projects and complex data schemas.
- Excellent communication skills, with the ability to translate complex data concepts into clear requirements and insights for technical and non-technical stakeholders.
We encourage you to apply even if you do not meet 100% of the criteria. Some of our best hires didn’t check every box in the role description. Learn more about our commitment to equality, diversity, and inclusion on our careers page.
Senior Digital Analyst employer: CTI Digital
Contact Detail:
CTI Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Analyst
✨Tip Number 1
Don’t just sit back and wait for the perfect job to come to you. Get proactive! Reach out directly to the job poster on LinkedIn or via email. A friendly message expressing your interest can make a huge difference and show that you’re genuinely keen on the role.
✨Tip Number 2
Networking is key! Connect with current employees at CTI Digital or join relevant industry groups. Engaging in conversations can give you insider info about the company culture and even lead to referrals, which can boost your chances of landing that interview.
✨Tip Number 3
Prepare for the interview by brushing up on your technical skills and understanding the latest trends in digital analytics. Be ready to discuss how you can contribute to their innovative projects and showcase your problem-solving abilities with real-world examples.
✨Tip Number 4
Finally, don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at CTI Digital. Let’s get you that dream job!
We think you need these skills to ace Senior Digital Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Digital Analyst. Highlight your experience with Google Tag Manager, GA4, and any data visualisation tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for data and analytics, and explain why you’re excited about working with us at CTI Digital. Let us know how you can contribute to our innovative projects and collaborative culture.
Showcase Your Projects: If you've worked on relevant projects, don’t hold back! Include links or descriptions of dashboards you've built or ETL pipelines you've managed. We love seeing real examples of your work that demonstrate your expertise and creativity.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at CTI Digital
✨Know Your Tools Inside Out
Make sure you’re well-versed in Google Tag Manager, Google Analytics 4, and any other tools mentioned in the job description. Be ready to discuss your hands-on experience and how you've used these tools to drive insights and improve data quality.
✨Showcase Your Data Storytelling Skills
Prepare to explain how you’ve transformed raw data into actionable insights. Bring examples of dashboards or reports you've created using Looker Studio, Power BI, or Tableau, and be ready to discuss the impact they had on decision-making.
✨Demonstrate Your Problem-Solving Mindset
Think of specific instances where you’ve debugged tracking issues or optimised data pipelines. Highlight your approach to troubleshooting and how you collaborated with development teams to resolve data collection problems.
✨Emphasise Continuous Learning
CTI Digital values curiosity and growth, so share how you stay updated on analytics trends and technologies. Mention any recent courses, certifications, or projects that showcase your commitment to professional development in the digital analytics space.