At a Glance
- Tasks: Track user behaviour, measure campaign performance, and create insightful dashboards.
- Company: Join a bold digital agency with over 150 creative minds since 2004.
- Benefits: 28 days leave, hybrid working, health cash plan, and flexible hours.
- Other info: Collaborative culture with a focus on continuous learning and personal development.
- Why this job: Work on innovative projects and make a real impact with data-driven insights.
- Qualifications: Experience with Google Tag Manager, GA4, and data visualisation tools like Looker Studio.
The predicted salary is between 30150 - 36850 £ per year.
About CTI
Join 150+ strategists and specialists who refuse to settle, creating bold digital experiences for ambitious brands since 2004. We're a full-service digital agency delivering strategic consultancy, web development, and digital marketing to drive demand online. Using over two decades of industry experience, we provide next-gen solutions as part of lasting partnerships with hundreds of clients.
What makes us different:
- We break new ground. You'll work on innovative projects using the latest technologies before they hit the mainstream.
- We get stuck in together. Genuine collaboration across all departments. Your ideas matter here, regardless of your role or how long you've been with us.
- We stay curious. Continuous learning is essential. You'll have dedicated time and budget for development, working alongside industry experts who are genuinely invested in your success.
- We own it. Full accountability and autonomy over your work means you'll build client relationships, see real-world impact, and be recognised when you go the extra mile.
You’ll be joining our dynamic data function, sitting at the intersection of technical engineering and actionable business intelligence. We’re the minds behind the metrics, responsible for architecting the robust data pipelines that fuel our clients' growth and performance. We stay curious by constantly exploring new technologies and get stuck in by collaborating closely with our strategy, development, and marketing teams to turn raw data into transparent, high-impact insights.
If you love the challenge of clean data and delivering the evidence that proves client success, you'll fit right in.
What you’ll be doing:
- As our Web Analyst, you will be the go-to expert for tracking user behaviour, measuring campaign performance, and building insightful, client-facing dashboards.
- Your key responsibilities will include:
- End-to-End Tracking: Implement, audit, and manage complex Google Tag Manager (GTM) setups across multiple high-value client websites to support accurate data collection.
- Web Analytics Mastery: Configure and maintain GA4 properties, ensuring every behavioural, conversion, and marketing event is captured with precision.
- Compelling Visualisation: Design, build, and maintain clear, actionable dashboards in Looker Studio and Power BI that translate raw numbers into meaningful stories.
- Marketing Collaboration: Partner with digital marketing teams to ensure tracking aligns with campaign goals and directly supports ROI.
- Data Privacy & Governance: Ensure tracking compliance by managing consent tracking, Cookie Consent Mode v2, and adherence to data privacy best practices like GDPR.
- Technical Foundations: While your heart is in the front-end, you’ll help oversee the flow of data into warehousing (like BigQuery) to ensure reliable reporting pipelines.
- Stakeholder Ownership: Translate complex data concepts into clear requirements and insights for both technical and non-technical stakeholders.
What experience you need to be successful:
- To thrive in this role, you’ll need to be commercially minded, technically sharp, and naturally curious about how data drives human behaviour.
- Key qualities and experience include:
- Visualisation Skills: Proven experience using Looker Studio and Power BI to build high-impact reports.
- Technical Expertise: Deep, hands-on experience with Google Tag Manager and administering Google Analytics 4 (GA4).
- A Compliance Mindset: A clear understanding of data privacy and experience managing cookie consent platforms like OneTrust or Cookiebot.
- Broad Horizons: While focusing on the front-end, a beneficial understanding of SQL and data warehousing (e.g., BigQuery) will help you see the bigger picture.
- Problem-Solving Energy: An adaptable and detail-oriented mindset, capable of debugging tracking issues and managing multiple projects simultaneously.
- Collaborative Spirit: A proactive approach to working with cross-functional teams, from developers to growth specialists, to get to the best possible solution.
We’re challenging the 'Gender Confidence Gap,' which suggests that individuals will only apply for a job if they meet 100% of the criteria. Some of our best hires didn’t check every box in the role description, so if you were about to rule yourself out, we still encourage you to apply!
What's in it for you?
- 28 days annual leave, in addition to the bank holidays
- Hybrid-working - we’re in the office twice a week
- Workplace nursery scheme
- Health cash plan
- Cycle-to-work scheme
- Flexible working hours
- Employee well-being and mental health programme
- Relaxed working environments - office dogs welcome!
- Company socials and lots of fun!
Web Analyst in Manchester employer: CTI Digital
CTI is an exceptional employer that fosters a culture of innovation and collaboration, where your ideas are valued regardless of your tenure. With a commitment to continuous learning, employees benefit from dedicated development time and budget, alongside industry experts who support their growth. Located in a vibrant environment, CTI offers flexible working arrangements, generous leave, and a relaxed atmosphere that includes office dogs, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Web Analyst in Manchester
✨Get Involved in Data Science Meetups
Tap into local data science meetups or workshops to connect with fellow enthusiasts and professionals. These events are goldmines for networking, and sometimes even lead directly to job openings at companies like CTI Digital!
✨Show Off Your Projects
Start building a public portfolio showcasing your data science projects on platforms like GitHub or personal websites. Highlight unique analyses or models you've developed. This not only demonstrates your skills but also gets your name out there for roles like Web Analyst at CTI Digital.
✨Leverage Professional Networks
Join professional bodies related to data science, like the Data Science Society or similar organisations. Getting involved can lead to mentorship opportunities and insider knowledge about full-time positions at companies like CTI Digital.
✨Apply Directly through Our Website
When you find a suitable opening like Web Analyst at CTI Digital, make sure to apply directly through our website. It gives you an edge and shows you're keen to join our team. Plus, who doesn’t love a direct application? It’s easier than navigating through job boards!
We think you need these skills to ace Web Analyst in Manchester
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at CTI Digital, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at CTI Digital. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at CTI Digital
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at CTI Digital!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
