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- Tasks: Own the optimisation roadmap and drive impactful experimentation for high-value clients.
- Company: Join a bold digital agency that thrives on innovation and collaboration.
- Benefits: Enjoy 28 days annual leave, continuous learning opportunities, and a supportive team environment.
- Why this job: Make a real impact by turning data insights into successful strategies for ambitious brands.
- Qualifications: Experience in CRO and A/B testing, with strong analytical and client-facing skills.
- Other info: Dynamic role with opportunities for growth and a focus on evidence-led decision-making.
The predicted salary is between 36000 - 60000 £ per year.
About CTI
Join 150+ strategists and specialists who refuse to settle, creating bold digital experiences for ambitious brands since 2004. We are a full-service digital agency delivering strategic consultancy, web development, and digital marketing to drive demand online. Using over two decades of industry experience, we provide next-gen solutions as part of lasting partnerships with hundreds of clients.
What makes us different:
- We break new ground. You will work on innovative projects using the latest technologies before they hit the mainstream. We celebrate calculated risks and learn fast from every experiment.
- We get stuck in together. Genuine collaboration across all departments. Your ideas matter here, regardless of your role or how long you’ve been with us.
- We stay curious. Continuous learning is essential. You will have dedicated time and budget for development, working alongside industry experts who are genuinely invested in your success.
- We own it. Full accountability and autonomy over your work means you will build client relationships, see real-world impact, and be recognised when you go the extra mile.
You will be joining a team that refuses to rely on guesswork. We sit at the intersection of data, design, and human psychology, tasked with turning "what if" into "what works." We stay curious by constantly digging into user behaviour, and we get stuck in by collaborating closely with our strategy, UX, and development teams to turn insights into commercial impact. If you love the thrill of a winning test, the challenge of solving ambiguous problems, and the satisfaction of evidence-led decision-making, you will fit right in.
What you will be doing:
As a CRO Consultant at CTI Digital, you won’t just be a support player; you will own the optimisation roadmap from insight to impact. You will be responsible for managing high-value client relationships, driving experimentation quality, and delivering commercial outcomes that matter.
Key Responsibilities:
- Own the roadmap. You will manage 3 to 4 key CRO retainers across eCommerce, lead generation, and charity sectors, taking full accountability for the strategy and results.
- Break new ground with data. Plan and deliver rigorous A/B testing and design validation programmes, building prioritised experimentation roadmaps based on solid hypotheses.
- Generate deep insights. Run ongoing behavioural research using heatmaps, session recordings, and on-site polling to uncover the 'why' behind the data.
- Get stuck in with the experts. Collaborate directly with designers, developers, and data teams to ensure your experiments are built to high standards and tracking is watertight.
- Communicate with impact. Present insights, recommendations, and test results to clients, translating complex data into clear commercial narratives.
- Refine the craft. Document insights in our learning repositories and contribute to the wider CRO strategy, helping us constantly improve our processes and ways of working.
What experience you need to be successful:
To thrive in this role, you need to be naturally curious about user behaviour and commercially minded enough to understand how that behaviour drives revenue. You need to be confident in your ideas but humble enough to let the data prove you wrong.
Key experience and expertise includes:
- Proven track record. Demonstrable experience in CRO, experimentation, or optimisation, ideally within an agency or commercial in-house team.
- Hands-on testing skills. Extensive experience planning and running A/B tests and design validation using platforms such as Convert, Optimizely, VWO, or Varify.
- Strong analytical mind. Deep capability with GA4 and behavioural tools (like Hotjar or Microsoft Clarity) to drive valid decision-making.
- Client-facing confidence. The ability to manage multiple clients independently, challenge constructively, and present complex insights with clarity.
- Commercial awareness. You understand the link between UX performance and the bottom line—whether that’s revenue, leads, or donations.
- An adaptable mindset. You are comfortable working with ambiguity, able to pivot when priorities shift, and always focused on the outcome, not just the output.
- Tooling proficiency. You are confident using Figma to create test designs and mockups; knowledge of JavaScript is also desirable but not essential.
We’re challenging the 'Gender Confidence Gap,' which suggests that individuals will only apply for a job if they meet 100% of the criteria. Some of our best hires didn’t check every box in the role description, so if you were about to rule yourself out, we still encourage you to apply!
Interview process:
We’ve designed our process with you in mind. This is as much an opportunity for you to make sure CTI Digital is right for you as you are for us.
- Screening Stage: A 30-minute exploratory call with our Talent Team.
- 1st Stage: Video call with our Head of CRO. A chance to explore the role and responsibilities.
- 2nd Stage: A face-to-face interview with our CRO Team.
- Offer: If we think it’s a good fit, we’ll make you an offer!
What’s in it for you?
28 days annual leave, in addition to the...
CRO Consultant in London employer: CTI Digital Limited
Contact Detail:
CTI Digital Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Consultant in London
✨Tip Number 1
Get to know the company inside out! Research CTI Digital's projects and values so you can tailor your conversations during interviews. Show us that you're genuinely interested in what we do and how you can contribute.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. This not only gives you insights into our culture but also puts you on our radar before you even apply through our website.
✨Tip Number 3
Prepare for those tricky questions! Think about how your experience aligns with our needs, especially around CRO and experimentation. We love candidates who can back up their ideas with data, so be ready to discuss your past successes.
✨Tip Number 4
Follow up after your interviews! A quick thank-you email can go a long way. It shows us that you’re enthusiastic about the role and keeps you fresh in our minds as we make our decisions.
We think you need these skills to ace CRO Consultant in London
Some tips for your application 🫡
Show Your Curiosity: We love candidates who are naturally curious about user behaviour. Make sure to highlight any experiences where you've dug deep into data or user insights, as this aligns perfectly with our ethos of staying curious.
Be Clear and Concise: When you're writing your application, keep it straightforward. We appreciate clarity, so make sure your ideas come across without unnecessary fluff. Remember, we want to see how you can communicate complex insights simply!
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences that match the CRO Consultant role. Show us why you’re the perfect fit for our team at CTI Digital.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you’re genuinely interested in joining our team!
How to prepare for a job interview at CTI Digital Limited
✨Know Your Data
As a CRO Consultant, you'll need to demonstrate your analytical skills. Brush up on your experience with tools like GA4 and Hotjar. Be ready to discuss specific examples of how you've used data to drive decisions and improve outcomes in previous roles.
✨Showcase Your Curiosity
CTI Digital values curiosity about user behaviour. Prepare to share instances where your curiosity led to insights or innovative solutions. Think about how you can convey your passion for understanding the 'why' behind user actions during the interview.
✨Communicate Clearly
You'll be presenting complex insights to clients, so practice translating technical jargon into clear, commercial narratives. Consider preparing a brief presentation or example of how you've communicated findings in the past to showcase your client-facing confidence.
✨Embrace Collaboration
Collaboration is key at CTI Digital. Be prepared to discuss how you've worked with cross-functional teams in the past. Highlight any experiences where you’ve collaborated with designers, developers, or other stakeholders to achieve successful outcomes.
