At a Glance
- Tasks: Own the optimisation roadmap and drive impactful experimentation for high-value clients.
- Company: Join CTI Digital, a bold digital agency creating innovative experiences since 2004.
- Benefits: Enjoy 28 days annual leave, hybrid working, health plans, and a relaxed office vibe.
- Why this job: Make a real impact with data-driven decisions and collaborate with industry experts.
- Qualifications: Experience in CRO and A/B testing, with strong analytical and client-facing skills.
- Other info: Embrace continuous learning and enjoy a fun, supportive work environment.
The predicted salary is between 36000 - 60000 £ per year.
About CTI
Join 150+ strategists and specialists who refuse to settle, creating bold digital experiences for ambitious brands since 2004. We are a full-service digital agency delivering strategic consultancy, web development, and digital marketing to drive demand online. Using over two decades of industry experience, we provide next-gen solutions as part of lasting partnerships with hundreds of clients.
What makes us different:
- We break new ground. You will work on innovative projects using the latest technologies before they hit the mainstream.
- We get stuck in together. Genuine collaboration across all departments. Your ideas matter here, regardless of your role or how long you’ve been with us.
- We stay curious. Continuous learning is essential. You will have dedicated time and budget for development, working alongside industry experts who are genuinely invested in your success.
- We own it. Full accountability and autonomy over your work means you will build client relationships, see real-world impact, and be recognised when you go the extra mile.
You will be joining a team that refuses to rely on guesswork. We sit at the intersection of data, design, and human psychology, tasked with turning "what if" into "what works." We stay curious by constantly digging into user behaviour, and we get stuck in by collaborating closely with our strategy, UX, and development teams to turn insights into commercial impact.
If you love the thrill of a winning test, the challenge of solving ambiguous problems, and the satisfaction of evidence-led decision-making, you will fit right in.
As a CRO Consultant at CTI Digital, you won’t just be a support player; you will own the optimisation roadmap from insight to impact. You will be responsible for managing high-value client relationships, driving experimentation quality, and delivering commercial outcomes that matter.
Key Responsibilities:
- Own the roadmap. You will manage 3 to 4 key CRO retainers across eCommerce, lead generation, and charity sectors, taking full accountability for the strategy and results.
- Break new ground with data. Plan and deliver rigorous A/B testing and design validation programmes, building prioritised experimentation roadmaps based on solid hypotheses.
- Generate deep insights. Run ongoing behavioural research using heatmaps, session recordings, and on-site polling to uncover the 'why' behind the data.
- Get stuck in with the experts. Collaborate directly with designers, developers, and data teams to ensure your experiments are built to high standards and tracking is watertight.
- Communicate with impact. Present insights, recommendations, and test results to clients, translating complex data into clear commercial narratives.
- Refine the craft. Document insights in our learning repositories and contribute to the wider CRO strategy, helping us constantly improve our processes and ways of working.
What experience you need to be successful:
To thrive in this role, you need to be naturally curious about user behaviour and commercially minded enough to understand how that behaviour drives revenue. You need to be confident in your ideas but humble enough to let the data prove you wrong.
Key experience and expertise includes:
- Proven track record. Demonstrable experience in CRO, experimentation, or optimisation, ideally within an agency or commercial in-house team.
- Hands-on testing skills. Extensive experience planning and running A/B tests and design validation using platforms such as Convert, Optimizely, VWO, or Varify.
- Strong analytical mind. Deep capability with GA4 and behavioural tools (like Hotjar or Microsoft Clarity) to drive valid decision-making.
- Client-facing confidence. The ability to manage multiple clients independently, challenge constructively, and present complex insights with clarity.
- Commercial awareness. You understand the link between UX performance and the bottom line—whether that’s revenue, leads, or donations.
- An adaptable mindset. You are comfortable working with ambiguity, able to pivot when priorities shift, and always focused on the outcome, not just the output.
- Tooling proficiency. You are confident using Figma to create test designs and mockups; knowledge of JavaScript is also desirable but not essential.
We’re challenging the 'Gender Confidence Gap,' which suggests that individuals will only apply for a job if they meet 100% of the criteria. Some of our best hires didn’t check every box in the role description, so if you were about to rule yourself out, we still encourage you to apply!
Interview process:
- Screening Stage - A 30-minute exploratory call with our Talent Team.
- 1st Stage - Video call with our Head of CRO. A chance to explore the role and responsibilities.
- 2nd Stage - A face-to-face interview with our CRO Team.
- Offer - If we think it’s a good fit, we’ll make you an offer!
What’s in it for you?
- 28 days annual leave, in addition to the bank holidays.
- Hybrid-working - we’re in the office twice a week.
- Workplace nursery scheme.
- Health cash plan.
- Life insurance 2x annual salary.
- Cycle-to-work scheme.
- Flexible working hours.
- Employee well-being and mental health programme.
- Relaxed working environments - office dogs welcome!
- Company socials and lots of fun!
About CTI Digital: We specialise in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.
CRO Consultant employer: CTI Digital Limited
Contact Detail:
CTI Digital Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Consultant
✨Tip Number 1
Get to know the company inside out! Research CTI Digital's projects and values, so you can tailor your conversations during interviews. Show them you’re genuinely interested in what they do and how you can contribute.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with their needs, especially around CRO and experimentation. Practice articulating your thoughts clearly and confidently.
✨Tip Number 4
Don’t forget to follow up! After your interviews, send a thank-you email expressing your appreciation for the opportunity. It’s a great way to reinforce your interest and keep you top of mind.
We think you need these skills to ace CRO Consultant
Some tips for your application 🫡
Show Your Curiosity: Make sure to highlight your natural curiosity about user behaviour in your application. We love candidates who are eager to dig deep into data and understand the 'why' behind it all!
Be Clear and Concise: When you're writing your application, keep it clear and to the point. We appreciate straightforward communication, so make sure your insights and experiences shine through without any fluff.
Tailor Your Experience: Don’t just send a generic application! Tailor your experience to match what we’re looking for in a CRO Consultant. Show us how your skills in A/B testing and client management can make a real impact.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into our process. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at CTI Digital Limited
✨Know Your Data
As a CRO Consultant, you'll need to demonstrate your analytical skills. Brush up on your experience with tools like GA4 and Hotjar. Be ready to discuss specific examples of how you've used data to drive decisions and improve outcomes in previous roles.
✨Showcase Your Experimentation Skills
Prepare to talk about your hands-on experience with A/B testing and design validation. Have a few case studies in mind where you planned and executed tests, highlighting the hypotheses you formed and the results achieved. This will show that you can own the optimisation roadmap effectively.
✨Communicate Clearly
Since you'll be presenting insights to clients, practice translating complex data into simple narratives. Think about how you can convey your findings in a way that resonates with non-technical stakeholders. Clear communication is key to building strong client relationships.
✨Embrace Curiosity and Collaboration
CTI Digital values curiosity and teamwork. Be prepared to discuss how you've collaborated with cross-functional teams in the past. Share examples of how your curiosity about user behaviour led to innovative solutions or improvements in your projects.