Technical Sales Specialist

An opportunity to join one of the UK’s most successful start-ups in scientific instrumentation and analytics from the last few years. This company have gone from strength to strength in developing and commercialising their Adeno-Associated Virus (AAV) and Lentiviral vectors (LVV) analytical equipment. You will be joining a company as they scale-up their commercialisation with their revolutionary technology.

The Technical Sales Specialist will play a crucial role in developing and executing our new business acquisition strategy in the territory. Reporting to the Sales Director, EMEA, this position requires a blend of business acumen and scientific expertise in the field of instrumentation for biomolecular analytics.

Location: South England (Golden triangle preferred)

Primary responsibilities for this role include:

• Formulate and execute a comprehensive New Business Acquisition strategy for the territory, identifying new opportunities and optimizing our market reach.
• Sell and promote products and solutions across customer groups in Academia and Industry.
• Meet or exceed assigned sales targets.
• Create and drive new business opportunities through the sales funnel with timely lead response and nurturing.
• Provide accurate opportunity forecasting and ensure CRM systems are consistently updated with relevant next steps, new contacts, and customer insights.
• Identify new prospects and establish business relationships with potential customers.
• Manage and build strong customer relationships for long-term mutual benefit.
• Manage a network of local dealers, including selecting, onboarding, training, and providing ongoing support to drive sales and business growth.
• Build strong networks within relevant academic and industrial circles.
• Assess and analyse customer needs, respond to inquiries, and recommend appropriate products and services.
• Understand customer applications, workflows, and pain points/bottlenecks to determine where our technology fits.
• Collaborate closely with Field Application Scientists to qualify leads and organize customer presentations and demonstrations.
• Identify key decision-makers and understand their purchasing processes.
• Actively promote newly launched products and services, ensuring successful implementation and adoption.
• Conduct routine follow-ups with existing customers to review needs such as upgrades, consumables, or additional support.
• Lead price and contract negotiations with prospective customers.
• Work closely with other departments (Marketing, Product Management, Applications, and Service) to provide full technical information and support.
• Utilize all available sales tools (e.g., Salesforce, LinkedIn) to maximize sales efficiency.
• Support Sales leadership in the development and implementation of territory plans.
• Drive sales and promotional activities such as conferences, seminars, and customer workshops to generate leads.
• Prepare monthly forecasts and maintain accurate opportunity information in CRM systems.

Skills and Experience:

Qualifications

• Degree in Molecular Biology, Life Sciences, or a related field; an additional business degree is a plus.

Knowledge and Experience:

Essential

• Minimum 3 years of experience in a sales role working with analytical CAPEX equipment, specifically within the life sciences sector in the UK
• Undergraduate Degree in a Molecular Biology Science, or similar relevant field
• Strong organizational and time management skills required.
• Experience communicating with different audiences and cross-functional teams (e.g. customers, Sales Operations, R&D, Product Management, Applications, Service & Support)
• Right to work in relevant country required as standard for all roles
• Full driving license
• Valid passport
• Ability to travel: Moderate to high within and out of the assigned territory (50% or more)

Desirable

• >3 years of experience in a sales role working with analytical CAPEX equipment, specifically within the life sciences sector in the UK.
• Bioanalytical domain specific expertise.
• Established network in the regional life sciences sector is desirable
• Postgraduate Degree in a Molecular Biology Science, or similar relevant field.