At a Glance
- Tasks: Lead brand strategy and engage customers through innovative campaigns.
- Company: Join a leading pharmaceutical company focused on healthcare solutions.
- Benefits: Competitive salary, career growth, and a dynamic work environment.
- Other info: Collaborative culture with opportunities to challenge the status quo.
- Why this job: Make a real impact in the healthcare sector with your marketing expertise.
- Qualifications: 6+ years in marketing, preferably in pharmaceuticals or healthcare.
The predicted salary is between 60000 - 80000 £ per year.
- Lead the development, refinement and implementation of brand strategy, annual brand plans and tactical plans for priority products within the UK & Ireland influenza portfolio.
- Translate customer, market, competitor and business insights into clear strategic choices, differentiated positioning, customer engagement priorities and measurable action plans.
- Own or co-own launch planning, lifecycle initiatives and key brand workstreams, ensuring alignment across cross‑functional teams and delivery against agreed commercial objectives.
- Lead the development of clear brand messages, campaign narratives, promotional materials and customer‑facing assets in line with local positioning, market dynamics and compliance requirements.
- Drive omnichannel customer engagement, including face‑to‑face, digital, CRM, email, webinars, congresses, meetings and other relevant channels.
- Partner closely with Sales, Medical, Market Access, Regulatory, Supply, Commercial Excellence and other functions to ensure aligned planning, governance, execution and performance optimisation.
- Manage agency partners and external suppliers to deliver high‑quality outputs on time, within budget and in line with brand strategy.
- Own budgets for responsible brands, campaigns or programmes, including resource allocation, tracking, ROI consideration and ongoing optimisation.
- Monitor brand performance, customer response, market trends and competitor activity, using insights to recommend course corrections and growth opportunities.
- Lead or support customer meetings, advisory boards, conferences, exhibitions, internal launch events and other engagement activities as required.
- Challenge existing thinking, identify innovative opportunities and contribute to the broader marketing team’s capability, culture and ways of working.
- Ensure all activities are delivered in line with relevant pharmaceutical governance, promotional review processes and the UK ABPI Code of Practice.
Qualifications
- University degree or higher. Preferred: Bachelor’s degree in Business, Marketing, Life Sciences, Healthcare or a related discipline.
- Typically 6+ years’ relevant commercial experience, including substantial marketing experience within pharmaceuticals, vaccines, biotech, medical devices or another highly regulated healthcare environment.
- Demonstrated experience leading brand strategy, brand planning, launch planning, campaign development, budget management, forecasting and demand management and cross‑functional execution.
- Strong understanding of the UK healthcare environment and the UK ABPI Code of Practice.
- Proven ability to use market research, sales performance, customer insight and competitive intelligence to shape strategic recommendations and drive business decisions.
- Experience managing agencies, senior stakeholders, governance processes and complex project timelines.
- Strong communication, influencing and presentation skills, with the confidence to engage senior internal stakeholders and external partners.
- Experience in vaccines, flu, market access, forecasting, omnichannel strategy or working with global/regional teams would be advantageous.
Different qualifications or responsibilities may apply based on local legal and/or educational requirements. Refer to local job documentation where applicable.
Equal Opportunity Employer
CSL is an Equal Opportunity Employer.
If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www. csl. com/accessibility-statement.
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Senior Brand Manager in Maidenhead employer: CSL
As an Associate Director in Procurement Enablement at CSL, you will be part of a forward-thinking organisation that prioritises sustainability and governance while fostering a culture of continuous improvement and talent development. With a commitment to employee growth through the Global Procurement Academy and a collaborative work environment, CSL offers a unique opportunity to influence procurement practices on a global scale, making it an excellent employer for those seeking meaningful and impactful careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager in Maidenhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CSL and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CSL are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CSL on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CSL. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager in Maidenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CSL. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CSL:Show us that you’ve done your homework! In your application, briefly mention what you admire about CSL’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CSL
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CSL will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CSL, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
