At a Glance
- Tasks: Shape and execute brand strategies for the International region, driving market expansion and brand adoption.
- Company: Join a purpose-driven organisation making a real impact on patients' lives globally.
- Benefits: Enjoy competitive compensation, hybrid work options, and professional development opportunities.
- Other info: Inclusive culture that values diversity, integrity, and innovation.
- Why this job: Be part of a collaborative international marketing community and influence diverse markets.
- Qualifications: 8-10 years in healthcare with strong brand strategy and project management skills.
The predicted salary is between 80000 - 100000 £ per year.
The Opportunity
As Associate Director, Brand Marketing (Berinert/Haegarda) you will shape and execute the brand and disease area strategy for the International (INT) region. You will drive market expansion, strengthen brand adoption, and ensure strategic alignment across diverse markets—while allowing affiliates to meet local needs and regulatory environments. You will collaborate with cross‑functional teams, affiliates, International Marketing (Int Mkt), and Global Commercial Development (GCD). You will lead the development of fit‑for‑purpose go‑to‑market strategies, integrated marketing programs, lifecycle management initiatives, and brand strategies that support consistent, high‑quality execution across the region.
The Role
- Drive the development of brand and disease area strategies for the INT region, aligned with corporate and portfolio goals.
- Be the primary marketing partner for affiliates, fostering a strong, collaborative international marketing community.
- Develop integrated, insight-driven brand strategies tailored to diverse markets.
- Map and prioritize archetypes, ensuring targeted positioning and messaging.
- Identify short- and long-term opportunities, challenges, and lifecycle management initiatives.
- Lead market analysis to inform strategic decisions and optimize plans.
- Build aligned, customer‑focused brand plans and ensure disciplined regional implementation.
- Define KPIs and monitor performance, adjusting activities based on data and insights.
- Be a central contact for internal and external stakeholders across Marketing, Medical, Regulatory, Finance, and KOL/HCP networks.
- Manage the regional brand budget to maximize ROI.
Your Experience
- Education: Graduate degree or equivalent required. Postgraduate qualification preferred.
- Experience: 8–10 years of healthcare experience with 7+ years in pharmaceutical or biotech brand sales and marketing.
- Proven track record of driving brand strategy with operational excellence and delivering above‑market results.
- Experience leading above‑country marketing initiatives and influencing diverse, multicultural matrix teams.
- Strong analytical skills and the ability to translate insights into actionable strategies and tactics.
- Proficiency in CRM systems and data‑driven marketing tools.
- Excellent project management skills with experience leading complex, multi‑stakeholder initiatives.
- Excellent command of English.
Reporting Relationships
Reports to: Senior Director, Marketing Portfolio Lead HAE & Respiratory, Commercial Operations International
What We Offer
- Meaningful work with impact on patients around the world.
- An international environment with cross‑functional collaboration and global exposure.
- Great compensation & benefits package, including a great compensation package, bonus programs, and comprehensive benefits (country‑specific).
- Hybrid working models that support work–life balance.
- Professional development opportunities, including global learning resources, leadership development, and mobility programs.
- Inclusive culture that values diversity, integrity, and innovation.
- A purpose‑driven organization where you can contribute to improving patients’ lives every day.
Associate Director, Brand Marketing in Maidenhead employer: CSL
CSL is an exceptional employer that offers meaningful work with a direct impact on patients' lives globally. With a strong emphasis on professional development, an inclusive culture, and hybrid working models that promote work-life balance, employees are empowered to thrive in their roles while collaborating across diverse teams. The comprehensive benefits package and commitment to innovation make CSL a standout choice for those seeking a rewarding career in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Brand Marketing in Maidenhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CSL and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CSL are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CSL on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CSL. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Associate Director, Brand Marketing in Maidenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CSL. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CSL:Show us that you’ve done your homework! In your application, briefly mention what you admire about CSL’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CSL
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CSL will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CSL, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
