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For Companies At a Glance
- Tasks: Shape and execute marketing strategies for life-saving products in hematology.
- Company: Join CSL Behring, a global leader in biotherapeutics dedicated to saving lives.
- Benefits: Inclusive benefits package, extra leave days, and a focus on diversity and wellbeing.
- Why this job: Make a real difference in patients' lives while working with innovative therapies.
- Qualifications: Postgraduate qualification and experience in pharmaceutical marketing or brand management.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Type: Full-time / permanent
Location: Haywards Heath OR Maidenhead
The Opportunity
At CSL, we are driven by our promise to save lives and make life better for patients with rare and serious diseases. As a Brand Manager within the UK Commercial & Marketing team, you will play a key role in shaping and executing the strategy for assigned products within a defined therapeutic area. Reporting to the Business Unit Head, you will work cross‑functionally to deliver strong commercial performance while ensuring the highest standards of compliance, ethics, and patient focus.
The Role:
- Contribute to the development of the 3‑year strategic plan for assigned products, including market analysis, competitive intelligence, forecasting, and identification of current and future market access requirements.
- Develop, implement, and manage the annual operating plan, ensuring delivery of brand revenue, sales, volume, and market share objectives.
- Co‑chair the cross‑functional Therapy Area Team (TAT), providing leadership to enable effective execution of strategic and operational plans.
- Monitor sales performance, market insights, and competitor activity, recommending corrective actions where required.
- Manage the brand A&P budget, ensuring effective phasing, control, and delivery against agreed targets.
- Represent the UK affiliate at EU and other regional meetings, ensuring UK market needs are clearly communicated and understood.
- Develop and manage external supplier and agency relationships, including regular performance reviews.
- Lead the development of promotional materials, ensuring full compliance with the ABPI Code of Practice, internal SOPs, certification processes, and MHRA requirements.
- Support the planning and execution of national and international congresses, including materials approval and stand concepts.
- Ensure full compliance with CSL Behring UK and global policies, including adverse event reporting, quality requirements, and mandatory training.
Your Skills and Experience:
- Postgraduate qualification such as an MBA or commercial/marketing qualification.
- Experience within the pharmaceutical, biotech, or similarly regulated healthcare industry.
- Proven experience in a marketing, brand management, or commercial role.
- Experience working in a cross‑functional matrix environment, collaborating with sales, market access, medical, regulatory, and supply chain teams.
- Strong understanding of brand planning, forecasting, and performance analysis.
- Demonstrated ability to manage multiple priorities and deliver against commercial objectives.
- High level of compliance awareness, with experience working in line with industry codes of practice (e.g. ABPI).
- Previous pharmaceutical sales experience, ideally within a specialist or hospital‑focused setting.
- Experience within a specialist, rare disease, or complex therapy area.
- Exposure to European or regional stakeholder collaboration, including participation in EU projects, meetings, or taskforces.
- Experience managing external agencies and suppliers.
- Experience supporting or leading national and international congress activity.
Reporting Relationships:
Reports to: Business Unit Head
What we offer
A comprehensive and inclusive benefits package, including options for life insurance and retirement plans. Two additional leave days for your personal wellbeing. Find Diversity, Equality, and Inclusion at all sites and with every colleague. Come as you are. Join us and make a difference in the lives of patients with rare diseases. Apply today!
About CSL Behring
CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients’ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives. CSL Behring operates one of the world’s largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.
Brand Manager / Product Manager (m/f/x) - Hematology in Haywards Heath employer: CSL
Contact Detail:
CSL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager / Product Manager (m/f/x) - Hematology in Haywards Heath
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products thoroughly. Understand their market position and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it aligns with the role of Brand Manager. Highlight your achievements in previous roles and how they can translate into success at CSL.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at CSL.
We think you need these skills to ace Brand Manager / Product Manager (m/f/x) - Hematology in Haywards Heath
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Manager role. Highlight your experience in marketing and brand management, especially within the pharmaceutical or biotech sectors. We want to see how your skills align with our mission to save lives!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about hematology and how you can contribute to our team. Be sure to mention any relevant experience that showcases your ability to work cross-functionally.
Showcase Compliance Awareness: Since compliance is key in our industry, make sure to highlight your understanding of industry codes of practice, like the ABPI. We appreciate candidates who are aware of the importance of ethics and compliance in their work.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at CSL Behring!
How to prepare for a job interview at CSL
✨Know Your Brand Inside Out
Before the interview, dive deep into the products you'll be managing. Understand their market positioning, competitive landscape, and any recent developments in hematology. This knowledge will not only impress your interviewers but also show your genuine interest in the role.
✨Showcase Your Cross-Functional Experience
Be ready to discuss your experience working with various teams like sales, medical, and regulatory. Prepare specific examples of how you've collaborated in a matrix environment to achieve brand objectives. This will demonstrate your ability to lead and co-chair cross-functional teams effectively.
✨Prepare for Compliance Questions
Given the high level of compliance awareness required in this role, brush up on industry codes of practice, especially the ABPI Code. Be prepared to discuss how you've ensured compliance in past roles, particularly when developing promotional materials or managing budgets.
✨Demonstrate Strategic Thinking
Think about how you would contribute to the development of a 3-year strategic plan for the assigned products. Be ready to share your insights on market analysis and forecasting. This will highlight your strategic mindset and ability to deliver strong commercial performance.
