At a Glance
- Tasks: Shape and execute brand strategies for haematology across international markets.
- Company: Dynamic pharmaceutical company focused on impactful healthcare solutions.
- Benefits: Attractive compensation, global exposure, and meaningful work that impacts patients.
- Other info: Opportunity to lead cross-functional initiatives in a multicultural environment.
- Why this job: Join a collaborative team and drive brand success in diverse markets.
- Qualifications: 8-10 years in healthcare, with strong brand marketing experience and analytical skills.
The predicted salary is between 80000 - 100000 € per year.
Location: Germany (Munich OR Frankfurt area), United Kingdom (Maidenhead OR Haywards Heath), Spain (Barcelona)
The Opportunity
As Associate Director, Brand Marketing (Haematology) you will play a pivotal role in shaping and executing the brand and disease area strategy for the International (INT) region. You will drive market expansion, strengthen brand adoption, and ensure strategic alignment across diverse markets - while enabling affiliates to meet local needs and regulatory environments. In this role, you will collaborate closely with cross‑functional teams, affiliates, International Marketing (Int Mkt), and Global Commercial Development (GCD). You will lead the development of fit‑for‑purpose go‑to‑market strategies, integrated marketing programs, lifecycle management initiatives, and brand playbooks that support consistent, high‑quality execution across the region.
The Role
- Drive the development of brand and disease area strategies for the INT region, aligned with corporate and portfolio goals.
- Act as the primary marketing partner for affiliates, fostering a strong, collaborative international marketing community.
- Develop integrated, insight-driven brand strategies tailored to diverse markets.
- Map and prioritize archetypes, ensuring targeted positioning and messaging.
- Identify short- and long‑term opportunities, challenges, and lifecycle management initiatives.
- Lead market analysis to inform strategic decisions and optimize plans.
- Build aligned, customer‑focused brand plans and ensure disciplined regional implementation.
- Define KPIs and monitor performance, adjusting activities based on data and insights.
- Lead the 3M Brand Team and ensure clear agendas, actions, and follow‑through.
- Serve as central contact for internal and external stakeholders across Marketing, Medical, Regulatory, Finance, and KOL/HCP networks.
- Manage the regional brand budget to maximize ROI.
Experience
- 8–10 years of healthcare experience with 7+ years in pharmaceutical or biotech brand sales and marketing.
- Proven track record of driving brand strategy with operational excellence and delivering above‑market results.
- Experience leading above‑country marketing initiatives and influencing diverse, multicultural matrix teams.
- Strong analytical skills and the ability to translate insights into actionable strategies and tactics.
- Proficiency in CRM systems and data‑driven marketing tools.
- Excellent project management skills with experience leading complex, multi‑stakeholder initiatives.
- Excellent command of English (spoken and written).
Reports to: Senior Director, Marketing Portfolio Lead Haematology, Commercial Operations International
What We Offer
- Meaningful work with impact on patients around the world.
- A dynamic, international environment with cross‑functional collaboration and global exposure.
- Attractive compensation.
Associate Director, Brand Marketing (m/f/x) – Haematology employer: CSL
As an Associate Director in Brand Marketing for Haematology, you will join a forward-thinking company that prioritises meaningful work and patient impact. With a dynamic international environment based in vibrant locations like Munich, Frankfurt, Maidenhead, Haywards Heath, or Barcelona, you will benefit from a collaborative culture that fosters professional growth and offers competitive compensation. The company is committed to empowering its employees through cross-functional teamwork and innovative marketing strategies, making it an excellent employer for those seeking to make a difference in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Brand Marketing (m/f/x) – Haematology
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of hearing about opportunities that might not be advertised.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of how you've driven brand strategies or tackled challenges in your previous roles. We want to see your impact!
✨Tailor Your Approach
Every company is different, so make sure you adapt your pitch to fit their culture and needs. Research the company’s values and recent projects, and weave that into your conversations to show you’re genuinely interested.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and really keen on joining our team.
We think you need these skills to ace Associate Director, Brand Marketing (m/f/x) – Haematology
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Associate Director role. Highlight your experience in brand marketing, especially in the healthcare sector, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this position. Use it to express your passion for haematology and how your skills can drive brand strategies in diverse markets.
Showcase Your Analytical Skills:Since the role requires strong analytical skills, include examples of how you've used data to inform marketing strategies in your previous roles. This will demonstrate your ability to translate insights into actionable plans.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at CSL
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand and disease area strategies relevant to Haematology. Understand the current market landscape, key competitors, and recent developments in the field. This will not only show your passion but also your readiness to contribute meaningfully.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with cross-functional teams, be prepared to discuss examples of how you've successfully collaborated in the past. Highlight specific projects where you fostered teamwork and drove results, especially in multicultural settings.
✨Demonstrate Analytical Prowess
Bring examples of how you've used data to inform marketing strategies. Be ready to discuss how you’ve identified opportunities and challenges through market analysis, and how those insights shaped your decisions. This will illustrate your ability to translate data into actionable strategies.
✨Prepare for KPI Discussions
Understand the importance of KPIs in brand management. Be ready to talk about how you've defined and monitored performance metrics in previous roles. Discuss how you adjusted strategies based on data insights to maximise ROI, showcasing your operational excellence.
