At a Glance
- Tasks: Lead the design and execution of data-driven engagement strategies across digital and field channels.
- Company: Join CSL Vifor, a global leader in innovative therapies for iron deficiency and nephrology.
- Benefits: Enjoy competitive benefits, including well-being support and a culture of inclusion.
- Other info: Dynamic role with opportunities for professional growth and collaboration across teams.
- Why this job: Transform healthcare communication and make a real impact on patient outcomes.
- Qualifications: 5-7 years in pharma with strong omnichannel marketing experience and knowledge of UK regulations.
The predicted salary is between 36000 - 60000 £ per year.
The postholder will lead the design and execution of integrated, data-driven engagement strategies across digital and field channels for the UK & Ireland portfolio. They will partner with cross-functional teams — including Brand, Medical, Compliance, and Field Sales — to ensure healthcare professionals (HCPs), NHS stakeholders, and patients experience consistent, relevant, and compliant interactions. This role plays a critical part in transforming how we communicate with the UK & Ireland healthcare community, delivering meaningful, measurable, and ABPI-compliant engagement that supports improved patient outcomes.
Key Responsibilities
- Support the planning, development, coordination, implementation, and evolution of the Omnichannel Customer Engagement (OCE) strategy and programmes.
- Develop and refine OCE processes and technological solutions.
- Manage digital platforms and tools supporting cross-functional initiatives.
- Support the development and execution of campaigns, including asset creation aligned with brand objectives and CSL OCE strategy.
- Advise local Brand and customer-facing teams on OCE topics and enable effective use of OCE tools.
- Measure and monitor local OCE effectiveness using defined KPIs.
- Ensure understanding of and adherence to legal and compliance requirements for OCE activities.
- Act as the key affiliate contact for Global OCE, fostering best-practice sharing and supporting capability building at both global and local levels.
- Actively participate in the Brand Plan co-creation process with cross-functional teams.
- Ensure the team remains up to date with state-of-the-art digital resources and best-in-class practices within and beyond the pharmaceutical industry.
Key Success Measures
- Demonstrates an agile and forward-thinking approach, leveraging expert strategic partners where appropriate to deliver a leading omnichannel customer experience in the UK & Ireland.
- Builds and develops an internal centre of expertise to enhance digital capability and the effectiveness of omnichannel interactions, optimising existing channels such as events, webinars, e-detailing, and website engagement in alignment with global and local marketing strategies.
- Leverages OCE initiatives to achieve defined KPIs.
- Analyses digital data to inform future business decisions, optimise patient and customer experience, and support Brand and Digital teams in meeting commercial objectives.
Job Specifications
Education
- University degree or higher qualification in a relevant field (or equivalent professional experience).
Experience
- Essential: 5–7 years’ experience in the pharmaceutical industry.
- Demonstrable experience in omnichannel or multichannel marketing within a UK pharmaceutical or medtech organisation.
- Strong knowledge of UK pharmaceutical regulations, including the ABPI Code of Practice, GDPR, and MHRA guidance.
- Experience using CRM systems, marketing automation platforms, and analytics tools.
- Desirable: Familiarity with NHS structure and decision-making processes.
Competencies
- Proven experience designing, planning, and delivering omnichannel/digital marketing campaigns, including measurement and reporting of analytics and KPIs.
- Experience managing operational processes critical to omnichannel marketing in pharma (e.g., Closed-Loop Marketing, Customer Engagement Orchestration, Brand Planning, CME plan development).
- Strong understanding of customer engagement channels, including web and UX design principles, website development and content management, email marketing and campaign management systems, remote interaction tools, interactive detail aids, and compliant field communications.
- Strong project management skills, including management of stakeholders, budgets, vendors, and cross-functional teams.
- Excellent stakeholder management and collaboration skills.
- Outstanding communication, interpersonal, and presentation skills.
- Solid understanding of CRM systems, ideally across multiple vendors.
- Strong analytical and digital marketing capability, including experience with engagement analytics.
- Ability to interpret data and customer insights to inform strategy.
Omnichannel Engagement Manager in Maidenhead employer: CSL Vifor
CSL Vifor is an exceptional employer that prioritises employee well-being and professional growth, offering a dynamic work culture that fosters innovation and collaboration. With a strong commitment to inclusion and belonging, employees are encouraged to thrive in their roles while contributing to meaningful healthcare solutions across the UK & Ireland. The company provides comprehensive benefits and opportunities for career advancement, making it an attractive choice for those seeking a rewarding career in the pharmaceutical industry.
StudySmarter Expert Advice🤫
We think this is how you could land Omnichannel Engagement Manager in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to your connections in the pharmaceutical industry and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Get social! Follow companies you’re interested in on LinkedIn and engage with their posts. This not only keeps you updated on their activities but also shows your enthusiasm for their work, which can make you stand out when applying.
✨Tip Number 3
Prepare for interviews by researching common questions for Omnichannel Engagement Manager roles. Practice your responses and think of examples from your experience that showcase your skills in digital marketing and stakeholder management.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our mission.
We think you need these skills to ace Omnichannel Engagement Manager in Maidenhead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Omnichannel Engagement Manager role. Highlight your experience in omnichannel marketing and how it aligns with our goals at StudySmarter.
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past experiences that showcase your project management and stakeholder collaboration abilities, especially in the pharmaceutical sector.
Be Data-Driven:Since this role is all about data-driven strategies, include any relevant metrics or KPIs you've achieved in previous roles. This will show us that you understand the importance of analytics in driving engagement.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves and allows us to see your enthusiasm for joining the StudySmarter team!
How to prepare for a job interview at CSL Vifor
✨Know Your Omnichannel Stuff
Make sure you brush up on omnichannel marketing strategies, especially in the pharmaceutical sector. Understand how to integrate digital and field channels effectively, as this role is all about creating seamless experiences for healthcare professionals and patients.
✨Familiarise Yourself with Compliance
Since compliance is a big deal in this role, get to grips with the ABPI Code of Practice and other relevant regulations. Be ready to discuss how you’ve navigated these in past roles and how you can ensure adherence in future campaigns.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis and how it informs your marketing strategies. Bring examples of KPIs you've measured and how those insights led to improved engagement or campaign success.
✨Engage with Cross-Functional Teams
This position requires collaboration with various teams, so think of examples where you’ve successfully worked across departments. Highlight your communication skills and how you’ve built relationships to drive projects forward.
