At a Glance
- Tasks: Lead data-driven engagement strategies for healthcare professionals across digital and field channels.
- Company: Join CSL Vifor, a global leader in pharmaceuticals focused on innovative therapies.
- Benefits: Remote work, competitive salary, and a commitment to inclusion and belonging.
- Other info: Dynamic role with opportunities for professional growth and collaboration with cross-functional teams.
- Why this job: Transform healthcare communication and improve patient outcomes with your strategic expertise.
- Qualifications: 5-7 years in pharma marketing, strong knowledge of UK regulations, and excellent project management skills.
The predicted salary is between 36000 - 60000 £ per year.
The postholder will lead the design and execution of integrated, data-driven engagement strategies across digital and field channels for the UK & Ireland portfolio. They will partner with cross-functional teams — including Brand, Medical, Compliance, and Field Sales — to ensure healthcare professionals (HCPs), NHS stakeholders, and patients experience consistent, relevant, and compliant interactions. This role plays a critical part in transforming how we communicate with the UK & Ireland healthcare community, delivering meaningful, measurable, and ABPI-compliant engagement that supports improved patient outcomes.
Key Responsibilities:
- Support the planning, development, coordination, implementation, and evolution of the Omnichannel Customer Engagement (OCE) strategy and programmes.
- Manage digital platforms and tools supporting cross-functional initiatives.
- Support the development and execution of campaigns, including asset creation aligned with brand objectives and CSL OCE strategy.
- Advise local Brand and customer-facing teams on OCE topics and enable effective use of OCE tools.
- Measure and monitor local OCE effectiveness using defined KPIs.
- Ensure understanding of and adherence to legal and compliance requirements for OCE activities.
- Act as the key affiliate contact for Global OCE, fostering best-practice sharing and supporting capability building at both global and local levels.
- Actively participate in the Brand Plan co-creation process with cross-functional teams.
- Ensure the team remains up to date with state-of-the-art digital resources and best-in-class practices within and beyond the pharmaceutical industry.
- Demonstrate an agile and forward-thinking approach, leveraging expert strategic partners where appropriate to deliver a leading omnichannel customer experience in the UK & Ireland.
- Build and develop an internal centre of expertise to enhance digital capability and the effectiveness of omnichannel interactions, optimising existing channels such as events, webinars, e-detailing, and website engagement in alignment with global and local marketing strategies.
- Analyse digital data to inform future business decisions, optimise patient and customer experience, and support Brand and Digital teams in meeting commercial objectives.
Qualifications:
- University degree or higher qualification in a relevant field (or equivalent professional experience).
- 5–7 years’ experience in the pharmaceutical industry.
- Demonstrable experience in omnichannel or multichannel marketing within a UK pharmaceutical or medtech organisation.
- Strong knowledge of UK pharmaceutical regulations, including the ABPI Code of Practice, GDPR, and MHRA guidance.
- Experience using CRM systems, marketing automation platforms, and analytics tools.
- Proven experience designing, planning, and delivering omnichannel/digital marketing campaigns, including measurement and reporting of analytics and KPIs.
- Experience managing operational processes critical to omnichannel marketing in pharma (e.g., Closed-Loop Marketing, Customer Engagement Orchestration, Brand Planning, CME plan development).
- Strong project management skills, including management of stakeholders, budgets, vendors, and cross-functional teams.
- Excellent stakeholder management and collaboration skills.
- Solid understanding of CRM systems, ideally across multiple vendors.
- Strong analytical and digital marketing capability, including experience with engagement analytics.
- Ability to interpret data and customer insights to inform strategy.
Client Engagement Manager Remote Working in Maidenhead employer: CSL Vifor
CSL Vifor is an exceptional employer that prioritises inclusion and belonging, fostering a collaborative work culture where innovation thrives. As a Client Engagement Manager, you will have the opportunity to lead transformative omnichannel strategies in the healthcare sector, supported by robust professional development and access to cutting-edge digital resources. With a commitment to improving patient outcomes and a global presence, CSL Vifor offers a meaningful career path in a dynamic and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Client Engagement Manager Remote Working in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to your connections in the pharmaceutical industry and let them know you're on the lookout for opportunities. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Get social! Follow companies you're interested in on LinkedIn and engage with their posts. This not only keeps you in the loop but also shows potential employers that you're genuinely interested in their work.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and initiatives. Being able to discuss how your skills can contribute to their goals will set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing familiar names when we’re reviewing candidates!
We think you need these skills to ace Client Engagement Manager Remote Working in Maidenhead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Client Engagement Manager role. Highlight your experience in omnichannel marketing and how it aligns with our mission at StudySmarter. We want to see how you can bring value to our team!
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past roles that showcase your project management abilities and your understanding of compliance in the pharmaceutical industry. We love seeing real-world applications of your expertise.
Be Data-Driven:Since this role involves a lot of data analysis, make sure to mention any experience you have with analytics tools and how you've used data to inform marketing strategies. We’re all about making informed decisions at StudySmarter!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at CSL Vifor
✨Know Your Stuff
Make sure you’re well-versed in omnichannel marketing and the specific regulations that govern the pharmaceutical industry, like the ABPI Code of Practice. Brush up on your knowledge of CRM systems and analytics tools, as these will likely come up during the interview.
✨Showcase Your Experience
Prepare to discuss your past experiences in designing and executing digital marketing campaigns. Be ready to share specific examples of how you’ve measured success using KPIs and how your strategies improved patient outcomes or engagement.
✨Collaborate Like a Pro
Since this role involves working with cross-functional teams, think of examples where you successfully collaborated with different departments. Highlight your stakeholder management skills and how you’ve navigated complex projects to achieve common goals.
✨Stay Ahead of the Game
Demonstrate your understanding of the latest digital resources and best practices in the industry. Mention any recent trends or tools you’ve explored that could enhance omnichannel customer engagement, showing that you’re proactive and forward-thinking.
