At a Glance
- Tasks: Lead innovative engagement strategies for the UK & Ireland healthcare community.
- Company: Join CSL Vifor, a global leader in pharmaceuticals and innovative therapies.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with excellent career advancement in a supportive environment.
- Why this job: Transform healthcare communication and make a real impact on patient outcomes.
- Qualifications: 5-7 years in pharma with strong omnichannel marketing experience.
The predicted salary is between 36000 - 60000 £ per year.
The postholder will lead the design and execution of integrated, data-driven engagement strategies across digital and field channels for the UK & Ireland portfolio. They will partner with cross-functional teams — including Brand, Medical, Compliance, and Field Sales — to ensure healthcare professionals (HCPs), NHS stakeholders, and patients experience consistent, relevant, and compliant interactions. This role plays a critical part in transforming how we communicate with the UK & Ireland healthcare community, delivering meaningful, measurable, and ABPI-compliant engagement that supports improved patient outcomes.
Key Responsibilities:
- Support the planning, development, coordination, implementation, and evolution of the Omnichannel Customer Engagement (OCE) strategy and programmes.
- Manage digital platforms and tools supporting cross-functional initiatives.
- Support the development and execution of campaigns, including asset creation aligned with brand objectives and CSL OCE strategy.
- Advise local Brand and customer-facing teams on OCE topics and enable effective use of OCE tools.
- Measure and monitor local OCE effectiveness using defined KPIs.
- Ensure understanding of and adherence to legal and compliance requirements for OCE activities.
- Act as the key affiliate contact for Global OCE, fostering best-practice sharing and supporting capability building at both global and local levels.
- Actively participate in the Brand Plan co-creation process with cross-functional teams.
- Ensure the team remains up to date with state-of-the-art digital resources and best-in-class practices within and beyond the pharmaceutical industry.
- Demonstrate an agile and forward-thinking approach, leveraging expert strategic partners where appropriate to deliver a leading omnichannel customer experience in the UK & Ireland.
- Build and develop an internal centre of expertise to enhance digital capability and the effectiveness of omnichannel interactions, optimising existing channels such as events, webinars, e-detailing, and website engagement in alignment with global and local marketing strategies.
- Analyse digital data to inform future business decisions, optimise patient and customer experience, and support Brand and Digital teams in meeting commercial objectives.
Qualifications:
- University degree or higher qualification in a relevant field (or equivalent professional experience).
- 5–7 years’ experience in the pharmaceutical industry.
- Demonstrable experience in omnichannel or multichannel marketing within a UK pharmaceutical or medtech organisation.
- Strong knowledge of UK pharmaceutical regulations, including the ABPI Code of Practice, GDPR, and MHRA guidance.
- Experience using CRM systems, marketing automation platforms, and analytics tools.
- Proven experience designing, planning, and delivering omnichannel/digital marketing campaigns, including measurement and reporting of analytics and KPIs.
- Experience managing operational processes critical to omnichannel marketing in pharma (e.g., Closed-Loop Marketing, Customer Engagement Orchestration, Brand Planning, CME plan development).
- Strong project management skills, including management of stakeholders, budgets, vendors, and cross-functional teams.
- Excellent stakeholder management and collaboration skills.
- Solid understanding of CRM systems, ideally across multiple vendors.
- Strong analytical and digital marketing capability, including experience with engagement analytics.
- Ability to interpret data and customer insights to inform strategy.
Client Director - Pharma in Maidenhead employer: CSL Vifor
CSL Vifor is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the pharmaceutical industry. With a strong commitment to inclusion and belonging, employees are encouraged to grow through continuous learning and development opportunities while working on impactful projects that improve patient outcomes across the UK and Ireland. The company's focus on omnichannel engagement strategies ensures that team members are at the forefront of digital marketing advancements, making it a rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Client Director - Pharma in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to folks in the pharma industry, especially those who work in omnichannel marketing. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Show off your digital skills! When you get the chance to meet potential employers, highlight your experience with CRM systems and analytics tools. They want to see how you can drive engagement and improve patient outcomes.
✨Tip Number 3
Be ready to discuss compliance! Brush up on UK pharmaceutical regulations and the ABPI Code of Practice. Being knowledgeable about these topics will show you're serious about the role and understand the industry's nuances.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Client Director - Pharma in Maidenhead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Client Director role. Highlight your experience in omnichannel marketing and how it aligns with our goals at StudySmarter. We want to see how you can bring value to our team!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of campaigns you've led or strategies you've implemented that resulted in measurable outcomes. This helps us understand your impact in previous roles.
Keep It Professional Yet Engaging:While we love a friendly tone, remember to maintain professionalism in your application. Use clear language and avoid jargon unless it's relevant to the role. We want to see your personality shine through while keeping it appropriate!
Apply Through Our Website:We encourage you to submit your application directly through our website. This ensures it reaches the right people and gives you a chance to explore more about us and what we do. Plus, it’s super easy!
How to prepare for a job interview at CSL Vifor
✨Know Your Stuff
Make sure you’re well-versed in the pharmaceutical industry, especially around omnichannel marketing. Brush up on the ABPI Code of Practice and any recent changes in regulations. This will show that you’re not just familiar with the role but also genuinely interested in the field.
✨Showcase Your Experience
Prepare to discuss specific campaigns you've worked on, particularly those involving digital platforms and cross-functional teams. Use metrics to highlight your success—think KPIs and analytics that demonstrate your impact on patient outcomes or engagement strategies.
✨Be a Team Player
This role requires collaboration with various teams, so be ready to share examples of how you’ve successfully partnered with others in the past. Highlight your stakeholder management skills and how you’ve navigated challenges to achieve common goals.
✨Stay Ahead of the Curve
Demonstrate your knowledge of the latest digital marketing trends and tools. Discuss how you’ve kept up with industry best practices and how you plan to leverage new technologies to enhance customer engagement in your future role.
