At a Glance
- Tasks: Lead innovative engagement strategies for the UK & Ireland healthcare community.
- Company: CSL Vifor, a global leader in pharmaceuticals and innovative therapies.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Join a diverse team dedicated to innovation and making a real difference in healthcare.
- Why this job: Transform healthcare communication and improve patient outcomes with cutting-edge strategies.
- Qualifications: 5-7 years in pharma, strong omnichannel marketing experience, and project management skills.
The predicted salary is between 60000 - 80000 £ per year.
The postholder will lead the design and execution of integrated, data-driven engagement strategies across digital and field channels for the UK & Ireland portfolio. They will partner with cross-functional teams — including Brand, Medical, Compliance, and Field Sales — to ensure healthcare professionals (HCPs), NHS stakeholders, and patients experience consistent, relevant, and compliant interactions. This role plays a critical part in transforming how we communicate with the UK & Ireland healthcare community, delivering meaningful, measurable, and ABPI-compliant engagement that supports improved patient outcomes.
Key Responsibilities:
- Support the planning, development, coordination, implementation, and evolution of the Omnichannel Customer Engagement (OCE) strategy and programmes.
- Manage digital platforms and tools supporting cross-functional initiatives.
- Support the development and execution of campaigns, including asset creation aligned with brand objectives and CSL OCE strategy.
- Advise local Brand and customer-facing teams on OCE topics and enable effective use of OCE tools.
- Measure and monitor local OCE effectiveness using defined KPIs.
- Ensure understanding of and adherence to legal and compliance requirements for OCE activities.
- Act as the key affiliate contact for Global OCE, fostering best-practice sharing and supporting capability building at both global and local levels.
- Actively participate in the Brand Plan co-creation process with cross-functional teams.
- Ensure the team remains up to date with state-of-the-art digital resources and best-in-class practices within and beyond the pharmaceutical industry.
- Demonstrate an agile and forward-thinking approach, leveraging expert strategic partners where appropriate to deliver a leading omnichannel customer experience in the UK & Ireland.
- Build and develop an internal centre of expertise to enhance digital capability and the effectiveness of omnichannel interactions, optimising existing channels such as events, webinars, e-detailing, and website engagement in alignment with global and local marketing strategies.
- Analyse digital data to inform future business decisions, optimise patient and customer experience, and support Brand and Digital teams in meeting commercial objectives.
Qualifications:
- University degree or higher qualification in a relevant field (or equivalent professional experience).
- 5–7 years’ experience in the pharmaceutical industry.
- Demonstrable experience in omnichannel or multichannel marketing within a UK pharmaceutical or medtech organisation.
- Strong knowledge of UK pharmaceutical regulations, including the ABPI Code of Practice, GDPR, and MHRA guidance.
- Experience using CRM systems, marketing automation platforms, and analytics tools.
- Proven experience designing, planning, and delivering omnichannel/digital marketing campaigns, including measurement and reporting of analytics and KPIs.
- Experience managing operational processes critical to omnichannel marketing in pharma (e.g., Closed-Loop Marketing, Customer Engagement Orchestration, Brand Planning, CME plan development).
- Web and UX design principles.
- Website development and content management.
- Email marketing and campaign management systems.
- Remote interaction tools.
- Interactive detail aids and compliant field communications.
- Strong project management skills, including management of stakeholders, budgets, vendors, and cross-functional teams.
- Excellent stakeholder management and collaboration skills.
- Solid understanding of CRM systems, ideally across multiple vendors.
- Strong analytical and digital marketing capability, including experience with engagement analytics.
- Ability to interpret data and customer insights to inform strategy.
Client Director - Pharma employer: CSL Vifor
CSL Vifor is an exceptional employer that prioritises innovation and collaboration, offering a dynamic work culture where employees can thrive in their careers. With a strong focus on inclusion and belonging, the company provides ample opportunities for professional growth and development, particularly in the rapidly evolving field of omnichannel marketing within the pharmaceutical industry. Located in the UK & Ireland, employees benefit from a supportive environment that encourages creativity and compliance, ensuring meaningful contributions to patient outcomes and healthcare communication.
StudySmarter Expert Advice🤫
We think this is how you could land Client Director - Pharma
✨Tip Number 1
Network like a pro! Reach out to your connections in the pharma industry and let them know you're on the hunt for a Client Director role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Get social! Follow companies you're interested in on LinkedIn and engage with their posts. This not only shows your interest but also helps you stay updated on their latest news and job openings. Plus, it’s a great way to connect with potential future colleagues.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and initiatives. Tailor your responses to show how your experience aligns with their goals, especially in omnichannel marketing and compliance. We want to see that you’re not just a fit, but the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. So, go ahead and submit your application today!
We think you need these skills to ace Client Director - Pharma
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in omnichannel marketing and the pharmaceutical industry. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant achievements!
Showcase Your Analytical Skills:Since this role involves measuring and monitoring OCE effectiveness, it’s crucial to demonstrate your analytical capabilities. Include examples of how you've used data to inform strategies or improve campaigns in your previous roles.
Highlight Cross-Functional Collaboration:We value teamwork here at StudySmarter! Make sure to mention any experience you have working with cross-functional teams, especially in a healthcare context. This will show us that you can effectively partner with various stakeholders.
Apply Through Our Website:We encourage you to submit your application through our website for a smoother process. It’s the best way for us to receive your details and get you into our system quickly. Plus, you’ll find all the info you need about the role there!
How to prepare for a job interview at CSL Vifor
✨Know Your Stuff
Make sure you’re well-versed in the latest trends and regulations in the pharmaceutical industry, especially around omnichannel marketing. Brush up on the ABPI Code of Practice and GDPR guidelines, as these will likely come up during your chat.
✨Showcase Your Experience
Prepare to discuss specific campaigns you've managed in the past. Highlight your role in designing, planning, and executing omnichannel strategies, and be ready to share measurable outcomes and KPIs that demonstrate your success.
✨Collaborate Like a Pro
This role involves working with various teams, so be prepared to talk about your experience in cross-functional collaboration. Share examples of how you’ve partnered with different departments to achieve common goals and improve patient outcomes.
✨Data is Your Best Friend
Familiarise yourself with analytics tools and how to interpret data to inform marketing strategies. Be ready to discuss how you’ve used data to optimise customer engagement and drive business decisions in previous roles.
