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For Companies At a Glance
- Tasks: Lead innovative engagement strategies across digital and field channels for healthcare professionals.
- Company: Join CSL Vifor, a global leader in pharmaceuticals focused on improving patient outcomes.
- Benefits: Enjoy competitive benefits, including health support, career development, and a diverse workplace.
- Other info: Be part of a dynamic team that values inclusion and innovation.
- Why this job: Transform healthcare communication and make a real impact on patient lives.
- Qualifications: 5-7 years in pharma with strong omnichannel marketing experience and knowledge of UK regulations.
The predicted salary is between 60000 - 75000 £ per year.
Role Overview
The postholder will lead the design and execution of integrated, data-driven engagement strategies across digital and field channels for the UK & Ireland portfolio. They will partner with cross-functional teams — including Brand, Medical, Compliance, and Field Sales — to ensure healthcare professionals (HCPs), NHS stakeholders, and patients experience consistent, relevant, and compliant interactions. This role plays a critical part in transforming how we communicate with the UK & Ireland healthcare community, delivering meaningful, measurable, and ABPI-compliant engagement that supports improved patient outcomes.
Key Responsibilities
- Support the planning, development, coordination, implementation, and evolution of the Omnichannel Customer Engagement (OCE) strategy and programmes.
- Develop and refine OCE processes and technological solutions.
- Manage digital platforms and tools supporting cross-functional initiatives.
- Support the development and execution of campaigns, including asset creation aligned with brand objectives and CSL OCE strategy.
- Advise local Brand and customer-facing teams on OCE topics and enable effective use of OCE tools.
- Measure and monitor local OCE effectiveness using defined KPIs.
- Ensure understanding of and adherence to legal and compliance requirements for OCE activities.
- Act as the key affiliate contact for Global OCE, fostering best-practice sharing and supporting capability building at both global and local levels.
- Actively participate in the Brand Plan co-creation process with cross-functional teams.
- Ensure the team remains up to date with state-of-the-art digital resources and best-in-class practices within and beyond the pharmaceutical industry.
Key Success Measures
- Demonstrates an agile and forward-thinking approach, leveraging expert strategic partners where appropriate to deliver a leading omnichannel customer experience in the UK & Ireland.
- Builds and develops an internal centre of expertise to enhance digital capability and the effectiveness of omnichannel interactions, optimising existing channels such as events, webinars, e-detailing, and website engagement in alignment with global and local marketing strategies.
- Leverages OCE initiatives to achieve defined KPIs.
- Analyses digital data to inform future business decisions, optimise patient and customer experience, and support Brand and Digital teams in meeting commercial objectives.
Job Specifications
Education
- University degree or higher qualification in a relevant field (or equivalent professional experience).
Experience
- Essential
- 5–7 years’ experience in the pharmaceutical industry.
- Demonstrable experience in omnichannel or multichannel marketing within a UK pharmaceutical or medtech organisation.
- Strong knowledge of UK pharmaceutical regulations, including the ABPI Code of Practice, GDPR, and MHRA guidance.
- Experience using CRM systems, marketing automation platforms, and analytics tools.
- Desirable
- Familiarity with NHS structure and decision-making processes.
Competencies
- Proven experience designing, planning, and delivering omnichannel/digital marketing campaigns, including measurement and reporting of analytics and KPIs.
- Experience managing operational processes critical to omnichannel marketing in pharma (e.g., Closed-Loop Marketing, Customer Engagement Orchestration, Brand Planning, CME plan development).
- Strong understanding of customer engagement channels, including:
- Web and UX design principles.
- Website development and content management.
- Email marketing and campaign management systems.
- Remote interaction tools.
- Interactive detail aids and compliant field communications.
About CSL Vifor
CSL Vifor is a global partner of choice for pharmaceuticals and innovative, leading therapies in iron deficiency and nephrology. We specialize in strategic global partnering, in-licensing and developing, manufacturing and marketing pharmaceutical products for precision healthcare, aiming to help patients around the world lead better, healthier lives. Headquartered in St. Gallen, Switzerland, CSL Vifor also includes the joint company Vifor Fresenius Medical Care Renal Pharma (with Fresenius Medical Care). The parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people and delivers its lifesaving therapies to people in more than 100 countries.
Our Benefits
For more information on CSL benefits visit How CSL Supports Your Well-being | CSL.
You Belong at CSL
At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.
Equal Opportunity Employer
CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.
Omnichannel Engagement Manager in Maidenhead employer: CSL Plasma
Contact Detail:
CSL Plasma Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Omnichannel Engagement Manager in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to your connections in the pharmaceutical industry, especially those who know about omnichannel marketing. A friendly chat can lead to insider info on job openings or even a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience in designing and executing omnichannel strategies. This will give you an edge during interviews and show that you mean business.
✨Tip Number 3
Stay updated with industry trends! Follow relevant blogs, podcasts, and webinars to keep your knowledge fresh. This not only helps in interviews but also shows your passion for the field.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining us. Plus, it gives you a better chance of being noticed by our hiring team.
We think you need these skills to ace Omnichannel Engagement Manager in Maidenhead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Omnichannel Engagement Manager role. Highlight your experience in omnichannel marketing and how it aligns with our goals at StudySmarter.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past experiences that showcase your project management and stakeholder collaboration abilities, especially in the pharmaceutical industry.
Be Data-Driven: Since this role is all about data-driven strategies, include any relevant metrics or KPIs you've achieved in previous roles. This will show us that you understand the importance of analytics in driving engagement.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you're serious about joining the StudySmarter team!
How to prepare for a job interview at CSL Plasma
✨Know Your Omnichannel Stuff
Make sure you brush up on omnichannel marketing strategies, especially in the pharmaceutical sector. Be ready to discuss how you've successfully implemented these strategies in the past and how they align with the company's goals.
✨Understand Compliance Inside Out
Familiarise yourself with the ABPI Code of Practice, GDPR, and MHRA guidance. Being able to demonstrate your knowledge of these regulations will show that you can navigate the complexities of the industry while ensuring compliance.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data analytics to inform marketing decisions. Bring examples of KPIs you've measured and how those insights led to improved customer engagement or campaign success.
✨Engage with Cross-Functional Teams
Highlight your experience working with various teams like Brand, Medical, and Sales. Share specific examples of how collaboration has led to successful outcomes in your previous roles, as this is crucial for the position.