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- Tasks: Lead the design and execution of innovative engagement strategies across digital and field channels.
- Company: Join CSL Vifor, a global leader in pharmaceuticals focused on improving patient outcomes.
- Benefits: Enjoy competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Transform healthcare communication and make a real impact on patient care.
- Qualifications: 5-7 years in pharma with strong omnichannel marketing experience required.
- Other info: Dynamic team environment with a focus on inclusion and belonging.
The predicted salary is between 36000 - 60000 £ per year.
The postholder will lead the design and execution of integrated, data-driven engagement strategies across digital and field channels for the UK portfolio. They will partner with cross-functional teams — including Brand, Medical, Compliance, and Field Sales — to ensure healthcare professionals (HCPs), NHS stakeholders, and patients experience consistent, relevant, and compliant interactions. This role plays a critical part in transforming how we communicate with the UK healthcare community, delivering meaningful, measurable, and ABPI-compliant engagement that supports improved patient outcomes.
Key Responsibilities- Support the planning, development, coordination, implementation, and evolution of the Omnichannel Customer Engagement (OCE) strategy and programmes
- Develop and refine OCE processes and technological solutions
- Manage digital platforms and tools supporting cross-functional initiatives
- Support the development and execution of campaigns, including asset creation aligned with brand objectives and CSL Vifor’s OCE strategy
- Advise local Brand and customer-facing teams on OCE topics and enable effective use of OCE tools
- Measure and monitor local OCE effectiveness using defined KPIs
- Ensure understanding of and adherence to legal and compliance requirements for OCE activities
- Act as the key affiliate contact for Global OCE, fostering best-practice sharing and supporting capability building at both global and local levels
- Actively participate in the Brand Plan co-creation process with cross-functional teams
- Ensure the team remains up to date with state-of-the-art digital resources and best-in-class practices within and beyond the pharmaceutical industry
- Demonstrates an agile and forward-thinking approach, leveraging expert strategic partners where appropriate to deliver a leading omnichannel customer experience in the UK
- Builds and develops an internal centre of expertise to enhance digital capability and the effectiveness of omnichannel interactions, optimising existing channels such as events, webinars, e-detailing, and website engagement in alignment with global and local marketing strategies
- Leverages OCE initiatives to achieve defined KPIs
- Analyses digital data to inform future business decisions, optimise patient and customer experience, and support Brand and Digital teams in meeting commercial objectives
- Education: University degree or higher qualification in a relevant field (or equivalent professional experience)
- Experience
- Essential: 5–7 years’ experience in the pharmaceutical industry
- Demonstrable experience in omnichannel or multichannel marketing within a UK pharmaceutical or medtech organisation
- Strong knowledge of UK pharmaceutical regulations, including the ABPI Code of Practice, GDPR, and MHRA guidance
- Experience using CRM systems, marketing automation platforms, and analytics tools
- Desirable: Familiarity with NHS structure and decision-making processes
- Proven experience designing, planning, and delivering omnichannel/digital marketing campaigns, including measurement and reporting of analytics and KPIs
- Experience managing operational processes critical to omnichannel marketing in pharma (e.g., Closed-Loop Marketing, Customer Engagement Orchestration, Brand Planning, CME plan development)
- Strong understanding of customer engagement channels, including:
- Web and UX design principles
- Website development and content management
- Email marketing and campaign management systems
- Remote interaction tools
- Interactive detail aids and compliant field communications
Omnichannel Engagement Manager in Maidenhead employer: CSL Plasma Inc.
Contact Detail:
CSL Plasma Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Omnichannel Engagement Manager in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to your connections in the pharmaceutical industry, especially those who work at CSL Vifor or similar companies. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for the interview by brushing up on omnichannel strategies and the latest digital marketing trends. Show us you know your stuff and can bring fresh ideas to the table!
✨Tip Number 3
Don’t just talk about your experience; share specific examples of how you've successfully managed omnichannel campaigns. We love hearing about real results and how you tackled challenges.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining our team at CSL Vifor.
We think you need these skills to ace Omnichannel Engagement Manager in Maidenhead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Omnichannel Engagement Manager role. Highlight your relevant experience in omnichannel marketing and how it aligns with our mission at StudySmarter.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past experiences that showcase your project management, stakeholder collaboration, and analytical abilities. We love seeing how you’ve made an impact!
Be Compliant and Informed: Since this role involves navigating regulations, make sure you mention your knowledge of UK pharmaceutical regulations like the ABPI Code of Practice. It shows you’re not just qualified but also aware of the industry landscape.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at CSL Plasma Inc.
✨Know Your Omnichannel Stuff
Make sure you brush up on omnichannel marketing strategies, especially in the pharmaceutical sector. Understand how digital and field channels work together to create a seamless experience for healthcare professionals and patients.
✨Familiarise Yourself with Compliance
Since this role involves navigating UK pharmaceutical regulations, it’s crucial to be well-versed in the ABPI Code of Practice, GDPR, and MHRA guidance. Be prepared to discuss how you’ve ensured compliance in past roles.
✨Showcase Your Analytical Skills
Be ready to talk about how you've used data to inform your marketing strategies. Bring examples of KPIs you've measured and how those insights led to improved engagement or campaign success.
✨Engage with Cross-Functional Teams
This role requires collaboration with various teams. Think of examples where you’ve successfully worked with different departments, like Brand or Medical, to achieve common goals. Highlight your communication and stakeholder management skills.