At a Glance
- Tasks: Lead innovative engagement strategies for the UK & Ireland healthcare community.
- Company: CSL Vifor, a global leader in pharmaceuticals and innovative therapies.
- Benefits: Inclusive culture, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team dedicated to making a real impact in healthcare.
- Why this job: Transform healthcare communication and improve patient outcomes through digital innovation.
- Qualifications: Experience in omnichannel marketing and strong knowledge of UK pharmaceutical regulations.
The predicted salary is between 70000 - 90000 £ per year.
The postholder will lead the design and execution of integrated, data-driven engagement strategies across digital and field channels for the UK & Ireland portfolio. They will partner with cross-functional teams including Brand, Medical, Compliance, and Field Sales to ensure healthcare professionals (HCPs), NHS stakeholders, and patients experience consistent, relevant, and compliant interactions. This role plays a critical part in transforming how we communicate with the UK & Ireland healthcare community, delivering meaningful, measurable, and ABPI-compliant engagement that supports improved patient outcomes.
Key Responsibilities:
- Support the planning, development, coordination, implementation, and evolution of the Omnichannel Customer Engagement (OCE) strategy and programmes.
- Manage digital platforms and tools supporting cross-functional initiatives.
- Support the development and execution of campaigns, including asset creation aligned with brand objectives and CSL OCE strategy.
- Advise local Brand and customer-facing teams on OCE topics and enable effective use of OCE tools.
- Measure and monitor local OCE effectiveness using defined KPIs.
- Ensure understanding of and adherence to legal and compliance requirements for OCE activities.
- Act as the key affiliate contact for Global OCE, fostering best-practice sharing and supporting capability building at both global and local levels.
- Actively participate in the Brand Plan co-creation process with cross-functional teams.
- Ensure the team remains up to date with state-of-the-art digital resources and best-in-class practices within and beyond the pharmaceutical industry.
- Demonstrate an agile and forward-thinking approach, leveraging expert strategic partners where appropriate to deliver a leading omnichannel customer experience in the UK & Ireland.
- Build and develop an internal centre of expertise to enhance digital capability and the effectiveness of omnichannel interactions, optimising existing channels such as events, webinars, e-detailing, and website engagement in alignment with global and local marketing strategies.
- Analyse digital data to inform future business decisions, optimise patient and customer experience, and support Brand and Digital teams in meeting commercial objectives.
Qualifications:
- University degree or higher qualification in a relevant field (or equivalent professional experience).
- 5-7 years experience in the pharmaceutical industry.
- Demonstrable experience in omnichannel or multichannel marketing within a UK pharmaceutical or medtech organisation.
- Strong knowledge of UK pharmaceutical regulations, including the ABPI Code of Practice, GDPR, and MHRA guidance.
- Experience using CRM systems, marketing automation platforms, and analytics tools.
- Proven experience designing, planning, and delivering omnichannel/digital marketing campaigns, including measurement and reporting of analytics and KPIs.
- Experience managing operational processes critical to omnichannel marketing in pharma (e.g., Closed-Loop Marketing, Customer Engagement Orchestration, Brand Planning, CME plan development).
- Web and UX design principles.
- Website development and content management.
- Email marketing and campaign management systems.
- Remote interaction tools.
- Interactive detail aids and compliant field communications.
- Strong project management skills, including management of stakeholders, budgets, vendors, and cross-functional teams.
- Excellent stakeholder management and collaboration skills.
- Solid understanding of CRM systems, ideally across multiple vendors.
- Strong analytical and digital marketing capability, including experience with engagement analytics.
- Ability to interpret data and customer insights to inform strategy.
Client Director - Pharma in Reading employer: CSL Behring
CSL Behring is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture in Maidenhead, UK. With a commitment to innovation and excellence in the pharmaceutical industry, employees benefit from comprehensive training programs, competitive compensation, and a collaborative environment that fosters meaningful contributions to global health.
StudySmarter Expert Advice🤫
We think this is how you could land Client Director - Pharma in Reading
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We think you need these skills to ace Client Director - Pharma in Reading
Some tips for your application 🫡
Showcase Your Relevant Experience:When applying for a role in the pharmaceutical industry, it's crucial to highlight any relevant experience you have. Whether that's internships, lab work, or even related coursework, make sure to weave this into your CV and cover letter. We want to see how your background aligns with the role you're applying for at CSL Behring!
Emphasise Your Understanding of Regulations:The pharmaceutical industry is heavily regulated, so it's important to indicate your familiarity with industry standards and regulations. In your cover letter, mention any training or certifications you've received that are relevant, or discuss projects where you’ve navigated compliance. This will show CSL Behring that you're not just a fit for the job but also a safety-conscious candidate!
Tailor Your CV to Be Result-Driven:Craft your CV to highlight quantifiable achievements, especially if you have previous roles in pharmaceuticals or related fields. Use metrics to demonstrate your impact, such as improved processing times or successful project completions while working on trials. This analytical approach will resonate well with hiring managers at CSL Behring!
Convey Your Passion for the Industry:In your cover letter, express why you are passionate about working in the pharmaceutical sector. Whether it’s your desire to contribute to groundbreaking drug research or improve patient outcomes, let it shine through! At CSL Behring, we value candidates who are truly enthusiastic about their work—you might just stand out from the crowd.
How to prepare for a job interview at CSL Behring
✨Understand the Science
Make sure you brush up on key pharmaceutical concepts and recent developments in the industry. You might get asked some technical questions during the interview at CSL Behring that show your grasp of drug development processes or regulatory requirements, so be ready to discuss them clearly.
✨Showcase Relevant Experience
If you have any hands-on experience or internships in a laboratory setting, be sure to highlight these in your responses. Think about the projects you worked on, the methodologies you used, and the impact you made. It's all about telling a story that connects your background to the role you're applying for.
✨Know Their Products
Take some time to familiarise yourself with CSL Behring’s product range and recent breakthroughs. Understanding their portfolio not only shows your enthusiasm for the role but also allows you to ask insightful questions that demonstrate your interest in actively contributing to their projects.
✨Be Ready for Regulatory Scenarios
In a full-time pharmaceutical role, understanding the regulatory landscape is crucial. Prepare for situational questions that may test your problem-solving skills concerning compliance and safety standards. You could be asked how you'd handle a hypothetical issue regarding a drug’s market release, so think through your approach.
