At a Glance
- Tasks: Lead product marketing strategies and collaborate across teams to launch innovative solutions.
- Company: CSG empowers businesses to create unforgettable customer experiences with over 40 years of expertise.
- Benefits: Enjoy remote work, healthcare perks, paid time off, and a vibrant company culture.
- Why this job: Join a dynamic team that values integrity, innovation, and making a real impact.
- Qualifications: 7+ years in B2B product marketing; degree in Marketing, Business, or Communications preferred.
- Other info: This role offers a competitive salary range and bonus opportunities.
The predicted salary is between 90000 - 144000 £ per year.
Social network you want to login/join with:
Hi, I\’m Cassie Alexander, your Recruiter and guide to joining CSG! We are excited to learn more about you and your unique background.
The Senior Manager, Product Marketing will support the positioning, go-to-market planning and marketing assets for CSG’s products and solutions. This role will liaise between the Product Management organization, Strategic Solution Units and the customer by crafting unique and compelling value propositions and product/solution messaging that positions and differentiates CSG’s offerings for success with key buyer personas. This role is a product/solution evangelist and leverages their expertise to optimize our sales enablement collateral, enabling our sales organization with a competitive edge and driving business impact through increased product/solution demand and adoption.
We are looking for a Senior Manager, Product Marketing who will:
Contribute to aligning CSG’s product positioning, value proposition and market differentiation to specific industry and customer needs to drive demand and adoption.
Gather information & insights (i.e. competitive analysis, user testing, and customer feedback) needed to develop buyer personas, positioning and messaging to connect with target audiences.
Collaborate on the development of product/solution sales plays, bills of materials and other materials to drive demand and pipeline
Partner with Communications, Product Management, Strategic Solution Unit and Sales teams to plan and deliver the launch of new products and releases.
Go-to-Market Support
Support the go-to-market strategy execution spanning all stages of the buyer lifecycle; from prospect identification to acquisition and retention.
Collaborate with Marketing and Go To Market teams to identify and reach the best market prospects.
Develop and execute plans to convert leads and maximize market opportunities through outbound marketing or customer-facing activities (i.e. events, tradeshows).
Participate in the identification, justification and monitoring of new market opportunities and pursuit plans.
Partner with the Strategic Solution Units, Sales and Product Management teams to build necessary tools and materials that to support the Sales organization in driving go-to-market strategies.
Rally the company around the global launch and evolution of assigned product(s)/solution(s), providing end-to-end metrics around progress to overtake competitive products in the market.
Be a product/solution brand ambassador and evangelist, participating in the development of marketing content that is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience and engagement for all target audiences.
Identify/develop unique customer personas to aid in the development of product and solution positioning
Develop deep industry and customer knowledge to align product/solution positioning, value proposition and clear market differentiation to specific industry and customer needs in order to drive demand and adoption at every stage of the customer lifecycle.
Team and Resource Management
Support Product Marketing leadership with the management of assigned marketing budget(s) to drive optimized investment and ROI.
Manage outside agencies and resources as needed.
Responsible for effective demonstration of managerial practices to include: the identification and recruitment of key strategic talent for the assigned Product Marketing team(s) and providing day-to-day leadership, the establishment of clear roles, responsibilities, and lines of business support for team members, as well as the overall coaching and performance management of a high performing team.
Is this opportunity right for you? We are looking for candidates who have:
Bachelor’s degree in Marketing, Business or Communications, related field or equivalent experience
7+ years of product marketing experience in a B2B technology environment
Demonstrated effective contributions to product marketing strategy and execution in a fast-paced, fluid, cross-functional, matrixed environment
Familiarity with the Pragmatic Marketing Framework (concepts, processes, terminology, etc.)
Experience supporting large, complex product launches
Excellent writing, organization, and project management skills
Strong ability to identify, qualify, and prioritize prospects while leveraging subject matter experts to gain credibility with key prospects
Ability to be flexible and adaptable to evolving clients and business needs
Capability to operate in a multi-cultural environment with an understanding of business and decision processes in different geographical areas
Ability to read, write, speak and understand the English language in a business environment
Impact
Always help and empower others, whether they’re colleagues or customers. When our employees set their minds to something, great things happen.
Integrity
Do what’s right for our customers and our people while being authentic. We treat everyone with trust and respect—that’s just who we are.
Inspiration
Be bold in the way you think and passionate about the work you do. Test out innovative ideas without the fear of failure.
Work from Home
Employee Belonging Groups
Healthcare: Dental, Medical, and Vision
Paid Vacation, Volunteer, and Holiday Time Off
And so much more!
View More Benefits
If you would like to be considered for employment opportunities with CSG and need special assistance due to a disability or accommodation for a disability throughout any aspect of the application process, please call us at +1 (402) 431-7440 or email us at CSG provides accommodations for persons with disabilities in employment, including during the hiring process and any interview and/or testing processes.
Our Story
CSG empowers companies to build unforgettable experiences, making it easier for people and businesses to connect with, use and pay for the services they value most. For over 40 years, CSG\’s technologies and people have helped some of the world\’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today\’s digital economy.
By channeling the power of all, we make ordinary customer and employee experiences extraordinary. Our people (CSGers) are fearlessly committed and connected, high on integrity and low on ego, making us the easiest company to do business with and the best place to work. We power a culture of integrity, innovation, and impact across our locations, representing the most authentic version of ourselves to build a better future together. That\’s just who we are. Learn more about CSG Inclusion & Impact here.
#LI-CA1
Please submit your application at csgi.com/careers. Applications will be accepted for at least 5 days from original posting date.
Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Position Pay Range:
This range represents the low and high end of the salary range for this position. Actual salaries will vary based on factors including but not limited to geographical location and experience.
$127,153.84-$203,447.54
Hi, I\’m Cassie Alexander, your Recruiter and guide to joining CSG! We are excited to learn more about you and your unique background.
The Senior Manager, Product Marketing will support the positioning, go-to-market planning and marketing assets for CSG’s products and solutions. This role will liaise between the Product Management organization, Strategic Solution Units and the customer by crafting unique and compelling value propositions and product/solution messaging that positions and differentiates CSG’s offerings for success with key buyer personas. This role is a product/solution evangelist and leverages their expertise to optimize our sales enablement collateral, enabling our sales organization with a competitive edge and driving business impact through increased product/solution demand and adoption.
We are looking for a Senior Manager, Product Marketing who will:
Product & Solution Positioning
Contribute to aligning CSG’s product positioning, value proposition and market differentiation to specific industry and customer needs to drive demand and adoption.
Gather information & insights (i.e. competitive analysis, user testing, and customer feedback) needed to develop buyer personas, positioning and messaging to connect with target audiences.
Collaborate on the development of product/solution sales plays, bills of materials and other materials to drive demand and pipeline
Partner with Communications, Product Management, Strategic Solution Unit and Sales teams to plan and deliver the launch of new products and releases.
Go-to-Market Support
Support the go-to-market strategy execution spanning all stages of the buyer lifecycle; from prospect identification to acquisition and retention.
Collaborate with Marketing and Go To Market teams to identify and reach the best market prospects.
Develop and execute plans to convert leads and maximize market opportunities through outbound marketing or customer-facing activities (i.e. events, tradeshows).
Participate in the identification, justification and monitoring of new market opportunities and pursuit plans.
Partner with the Strategic Solution Units, Sales and Product Management teams to build necessary tools and materials that to support the Sales organization in driving go-to-market strategies.
Rally the company around the global launch and evolution of assigned product(s)/solution(s), providing end-to-end metrics around progress to overtake competitive products in the market.
Product, Solution & Customer Evangelism
Be a product/solution brand ambassador and evangelist, participating in the development of marketing content that is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience and engagement for all target audiences.
Identify/develop unique customer personas to aid in the development of product and solution positioning
Develop deep industry and customer knowledge to align product/solution positioning, value proposition and clear market differentiation to specific industry and customer needs in order to drive demand and adoption at every stage of the customer lifecycle.
Team and Resource Management
Support Product Marketing leadership with the management of assigned marketing budget(s) to drive optimized investment and ROI.
Manage outside agencies and resources as needed.
Responsible for effective demonstration of managerial practices to include: the identification and recruitment of key strategic talent for the assigned Product Marketing team(s) and providing day-to-day leadership, the establishment of clear roles, responsibilities, and lines of business support for team members, as well as the overall coaching and performance management of a high performing team.
Is this opportunity right for you? We are looking for candidates who have:
Bachelor’s degree in Marketing, Business or Communications, related field or equivalent experience
7+ years of product marketing experience in a B2B technology environment
Demonstrated effective contributions to product marketing strategy and execution in a fast-paced, fluid, cross-functional, matrixed environment
Familiarity with the Pragmatic Marketing Framework (concepts, processes, terminology, etc.)
Experience supporting large, complex product launches
Excellent writing, organization, and project management skills
Strong ability to identify, qualify, and prioritize prospects while leveraging subject matter experts to gain credibility with key prospects
Ability to be flexible and adaptable to evolving clients and business needs
Capability to operate in a multi-cultural environment with an understanding of business and decision processes in different geographical areas
Ability to read, write, speak and understand the English language in a business environment
Our Guiding Principles
Impact
Always help and empower others, whether they’re colleagues or customers. When our employees set their minds to something, great things happen.
Integrity
Do what’s right for our customers and our people while being authentic. We treat everyone with trust and respect—that’s just who we are.
Inspiration
Be bold in the way you think and passionate about the work you do. Test out innovative ideas without the fear of failure.
CSGer Perks & Benefits
Work from Home
Employee Belonging Groups
Healthcare: Dental, Medical, and Vision
Paid Vacation, Volunteer, and Holiday Time Off
And so much more!
View More Benefits
If you would like to be considered for employment opportunities with CSG and need special assistance due to a disability or accommodation for a disability throughout any aspect of the application process, please call us at +1 (402) 431-7440 or email us at CSG provides accommodations for persons with disabilities in employment, including during the hiring process and any interview and/or testing processes.
Our Story
CSG empowers companies to build unforgettable experiences, making it easier for people and businesses to connect with, use and pay for the services they value most. For over 40 years, CSG\’s technologies and people have helped some of the world\’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today\’s digital economy.
By channeling the power of all, we make ordinary customer and employee experiences extraordinary. Our people (CSGers) are fearlessly committed and connected, high on integrity and low on ego, making us the easiest company to do business with and the best place to work. We power a culture of integrity, innovation, and impact across our locations, representing the most authentic version of ourselves to build a better future together. That\’s just who we are. Learn more about CSG Inclusion & Impact here.
#LI-Remote
#LI-CA1
Please submit your application at csgi.com/careers. Applications will be accepted for at least 5 days from original posting date.
Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Position Pay Range:
This range represents the low and high end of the salary range for this position. Actual salaries will vary based on factors including but not limited to geographical location and experience.
$127,153.84-$203,447.54
This role is eligible for a bonus opportunity.
Location(s):
United States RemoteCanada Remote, Ireland Remote, Spain Remote, Sweden Remote, United Kingdom Remote
#J-18808-Ljbffr
Senior Manager, Product Marketing employer: CSG
Contact Detail:
CSG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Product Marketing
✨Tip Number 1
Familiarise yourself with CSG's products and solutions. Understanding the unique value propositions and market differentiators will help you articulate how your experience aligns with their needs during discussions.
✨Tip Number 2
Network with current or former employees of CSG on platforms like LinkedIn. Engaging in conversations can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss your experience with product marketing strategies, especially in B2B technology environments. Be ready to share specific examples of successful product launches you've managed and the impact they had.
✨Tip Number 4
Showcase your adaptability and cross-functional collaboration skills. Highlight instances where you've worked with diverse teams to achieve common goals, as this is crucial for the role at CSG.
We think you need these skills to ace Senior Manager, Product Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially in a B2B technology environment. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for product marketing and how your background aligns with CSG's mission. Mention specific achievements that showcase your ability to drive demand and adoption.
Showcase Your Skills: Highlight your excellent writing, organisation, and project management skills. Provide examples of how you've successfully supported large product launches or developed effective marketing strategies.
Research CSG: Familiarise yourself with CSG’s products and solutions. Understanding their market positioning and customer needs will help you articulate how you can contribute to their success in your application.
How to prepare for a job interview at CSG
✨Know Your Product Inside Out
As a Senior Manager in Product Marketing, it's crucial to have an in-depth understanding of CSG's products and solutions. Be prepared to discuss how they meet customer needs and differentiate from competitors. Familiarise yourself with recent product launches and their market impact.
✨Showcase Your Strategic Thinking
Demonstrate your ability to align product positioning with market demands. Prepare examples of how you've successfully contributed to go-to-market strategies in previous roles, highlighting your experience in gathering insights and developing buyer personas.
✨Emphasise Collaboration Skills
This role requires working closely with various teams, including Sales and Product Management. Be ready to share experiences where you effectively collaborated across departments to achieve common goals, especially in launching new products or marketing campaigns.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about challenges you've faced in product marketing and how you overcame them, particularly in fast-paced environments. This will showcase your adaptability and strategic mindset.