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- Tasks: Lead creative campaigns to promote a historic park and engage diverse audiences.
- Company: Join a young, ambitious charity making a real impact in the community.
- Benefits: Be part of a vibrant team with opportunities for personal and professional growth.
- Why this job: Shape the future of a beloved park while connecting with local communities.
- Qualifications: Experience in communications and marketing, with a passion for community engagement.
- Other info: Exciting chance to oversee a dynamic team and drive innovative projects.
The predicted salary is between 36000 - 60000 £ per year.
The role of Head of Audiences and Communications offers a hugely exciting opportunity for a creative, dynamic and strategic communications and marketing professional to join a young and ambitious charity at a pivotal moment in its evolution.
You will be able to develop and deliver creative and compelling multi-channel campaigns to meet objectives including:
- Raising the profile of the park and its iconic, award-winning indoor and outdoor venues, such as the Crystal Palace Subway, Italian Terraces, Concert Platform and Crystal Palace Museum as a home for world-class arts, culture and heritage;
- Broadening access, deepening participation and extending reach with larger and more diverse audiences;
- Providing a high level of customer service to park visitors, users and the surrounding communities;
- Supporting income generation as part of the Trust’s remit to deliver an innovative new business model to underpin a sustainable and vibrant future for this complex and historic landscape;
- Promoting opportunities for local residents to get involved in caring for this unique landscape such as volunteering, membership and philanthropic giving.
To help achieve these objectives you will oversee the work of a Content and Marketing Manager to ensure the smooth and efficient delivery of all communications and marketing channels whether digital, press or physical in-park signage.
At over 200 acres, Crystal Palace Park is far larger than most urban parks. Beloved as a ‘back garden’ to many people in the surrounding neighbourhoods, it is also of national and international significance due to its design as the grounds to the Victorian architectural masterpiece, The Crystal Palace, and its rich, unique heritage, including the 170-year-old world-famous Dinosaurs.
Today, circa one million people visit the park every year; to relax and meet friends and family, take part in sports and physical exercise, enjoy world-class acts during summer festivals, or simply have a moment of peace and enjoyment of nature.
In September 2023, after 25 years of community campaigning, Crystal Palace Park Trust took over custodianship of this historic landscape and its unique venues via a 125-year lease from the London Borough of Bromley. We are now working closely with a wide range of partners to deliver a multi-million-pound regeneration and restoration project that will save the park's globally unique heritage and drive a 35% increase in annual visitor numbers.
For full details of the role, its responsibilities and the person specification please download the application pack.
Crystal Palace Park Trust is an equal opportunities employer. We believe that our staff should represent the communities, organisations, and individuals that we work with and support. We welcome applications from all qualified individuals regardless of race, gender, age, disability, sexual orientation, religion, or nationality.
Head of Audiences and Communication employer: Crystal Palace Park Trust
Contact Detail:
Crystal Palace Park Trust Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Audiences and Communication
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get an interview, let your creativity shine through. Share your ideas on how to raise the profile of the park and engage diverse audiences. Make them see why you're the perfect fit for the role.
✨Tip Number 3
Prepare for those tricky questions! Think about how you would handle challenges related to customer service or community engagement. Practise your responses so you can confidently demonstrate your strategic thinking during the interview.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our mission to enhance the park's heritage and community involvement.
We think you need these skills to ace Head of Audiences and Communication
Some tips for your application 🫡
Get to Know Us: Before you start writing, take a moment to really understand what we do at StudySmarter. Dive into our mission and values, and think about how your experience aligns with our goals. This will help you tailor your application to show us why you're the perfect fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us your story and how your skills can help us achieve our objectives. Be creative and make sure to highlight your passion for communications and marketing – we love seeing enthusiasm!
Showcase Your Experience: When filling out your application, don’t just list your previous jobs. Instead, focus on specific achievements and projects that demonstrate your ability to deliver multi-channel campaigns. We want to see how you've made an impact in your past roles!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the easiest way for us to keep track of your application and ensures you have all the necessary documents in one place. Plus, it shows us you’re tech-savvy and ready to engage with our digital platforms!
How to prepare for a job interview at Crystal Palace Park Trust
✨Know Your Audience
Before the interview, research the charity and its mission. Understand their target audiences and how they engage with them. This will help you tailor your responses to show that you can effectively broaden access and deepen participation.
✨Showcase Your Creativity
Prepare examples of past campaigns you've developed. Highlight your ability to create compelling multi-channel strategies. Be ready to discuss how you can raise the profile of the park and its venues through innovative marketing approaches.
✨Demonstrate Customer Service Skills
Since providing high-level customer service is key, think of specific instances where you've excelled in this area. Share how you’ve engaged with diverse audiences and improved their experience, which aligns with the Trust's goals.
✨Align with Their Vision
Familiarise yourself with the park's history and its significance. During the interview, express your passion for heritage and community involvement. Discuss how you can support income generation while promoting local engagement, showing that you’re on board with their innovative business model.
