Commercial Strategy Lead in London

Job Location:
Selhurst Park Stadium, SE25 6PU

Contract Type:
Full-time

Deadline:
18th January 2026

Who We Are
We are Crystal Palace Football Club, a Premier League Football Club with more than 160 years of proud history. Spread across three different sites - brand new main offices at Selhurst Park Stadium, our London office, and our Training Ground/Academy, we offer the best atmosphere and culture for our fans and our employees.

We strive for excellence in the workplace with a philosophy of high standards, professionalism, and a strong work ethic from our employees. We are constantly trying to grow, diversify and build with not only our team on the pitch, but also our team in the offices and on the ground.

About This Role
Palace Football Club is hiring a commercially minded, strategically focused on Commercial Strategy to shape how commercial stakeholder decision-making works across the Commercial Department. The role is responsible for defining the club\'s commercial data strategy, identifying growth opportunities across hospitality, sponsorship, catering and premium sales, building campaigns and working closely with senior leaders to drive revenue, retention and long-term value.

Responsibilities
Strategic Direction & Commercial Planning

• Own the Club\'s commercial data strategy across hospitality, sponsorship, catering and premium sales, translating insights into commercial initiatives
• Build and maintain a roadmap for how data underpins pricing, product development, audience targeting and partner value
• Lead strategic planning sessions with Heads of Department to drive insights into departmental strategies
• Develop segmentation, lead scoring and propensity models to support targeted sales and marketing
• Deliver medium–long term commercial forecasts and scenario planning to inform growth decisions

Campaign Development

• Partner with Marketing to design and evaluate campaigns that drive acquisition, renewal and lifetime value
• Co-lead the design and execution of seasonal campaigns connecting sponsorship activations, hospitality experiences, catering offerings and premium sales initiatives
• Develop campaign briefs, measurement frameworks and post-campaign reviews to optimise spend and performance
• Shape commercial narratives and value propositions for internal stakeholders, agency partners and board review
• Create comprehensive campaign decks and business cases for stakeholder approval and board presentation

Executive Support

• Act as a strategic advisor to the CCO, providing data-driven insight and recommendations
• Develop presentation decks, financial models and narratives for board and ownership presentations
• Support the CCO in articulating commercial vision and performance, translating complex data into clear summaries
• Build financial forecasts, scenario analysis and investment cases to support capital allocation

Commercial Analytics & Performance Management

• Lead commercial analytics across revenue areas, setting KPIs, reporting cadence and performance reviews
• Build models to support pricing, product viability, pipeline planning and partnership negotiations
• Produce performance summaries that drive accountability and inform resource focus
• Develop dashboards that create a unified view of commercial performance and support non-technical users
• Drive performance conversations and embed accountability for commercial outcomes

Operational Excellence & Partnership

• Identify commercial opportunities including upsell, cross-sell, packaging and retention strategies
• Ensure commercial insights are consistent, comparable and actionable across departments
• Partner with Technology, CRM and data partners to maintain a unified data infrastructure
• Build relationships with key suppliers and agencies to maximise value and commercial benefit
• Manage partnerships that support commercial growth, revenue and customer experience

Culture & Continuous Improvement

• Commercial acumen and understanding of revenue streams (hospitality, sponsorship, catering, premium sales)
• Advanced analytics and financial modeling skills with ability to build forecasts and scenario planning
• Experience developing and executing marketing campaigns with integrated approach across customer acquisition and retention
• Exceptional presentation and stakeholder management skills, particularly at board/ownership level
• Strategic thinking with ability to translate data insights into actionable business recommendations
• Leadership capability to influence across functions and embed commercial thinking in organisational culture
• Financial modeling and investment case development experience
• Experience supporting C-suite executives with board presentations and strategic communications
• SQL – ability to extract and manipulate data from relational databases
• Excel – Advanced functionality including pivot tables and formulas
• Power BI (or similar BI tool) – Ability to create dashboards and visualisations
• Basic Python – For data cleaning, analysis and simple automation
• CRM - Salesforce
• Data visualization tool

Benefits

• Complimentary match day ticket
• Reward and Discount Scheme through our Tech Scheme and Simple Health app
• Health and Wellbeing benefit scheme
• 20% Discount in our Retail Stores
• Discounts in various gyms through GymFlex
• Volunteering Day - 1 Workday off to support a charity of your choice.
• Travel Season Ticket loan
• Holiday allowance: 25 Days

Our commitment to Equality
At Crystal Palace Football Club, Equality, Diversity & Inclusion is spirited and continues to grow due to the working environment, which makes all staff feel appreciated and welcomed. Crystal Palace Football Club do this by encouraging good relations and practices towards different groups and are committed to promoting employment opportunities that celebrate diversity.

We are committed to attracting, recruiting, and retaining the most talented candidates and the club intends to ensure that everyone who wishes to engage with the club, whether as matchday fans, staff, players, board members, participants in Foundation programmes and any other person engaged with the club\'s activities, has a real and equal opportunity to do so.

Reasonable Adjustment
We are proud to be a Disability Confident Employer. We guarantee an interview to all disabled applicants who meet the essential criteria for the role, ensuring equitable opportunities for everyone.

If you require disability-related adjustments during the recruitment process, please contact (DLO inbox is for disability-related queries only, if you wish to gain further information regarding this vacancy, please contact ). We are here to help you through the whole recruitment process including trying to apply for a vacancy, getting in touch with us through the process, and/or helping with access in case you are required to come in for an interview.

Safeguarding
Crystal Palace Football Club is committed to safeguarding and ensuring the welfare and protection of children and vulnerable people and expects all staff to share this commitment. As such, the post holder will be required to undergo any relevant security checks, including a comprehensive background check, Enhanced Disclosure and Barring Service (DBS) to ensure the safety and protection of children and vulnerable individuals.

As part of our commitment to diversity and inclusion, we collect demographic data to monitor our recruitment trends. This information is processed independently of your application and has no influence on selection decisions. You may select \'prefer not to say\' if you do not wish to disclose this information.