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- Tasks: Lead digital trade channels and content strategy for Crystal's luxury brand.
- Company: Join Crystal, a leader in luxury travel, focused on innovative marketing solutions.
- Benefits: Enjoy hybrid work, competitive salary, enhanced parental leave, and travel discounts.
- Why this job: Be part of a dynamic team driving engagement in the luxury travel market.
- Qualifications: 7+ years in marketing, preferably in travel; strong digital skills required.
- Other info: Opportunity for growth with a supportive company culture and regular social events.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK’s leading over-50s age inclusive jobs board.
Job Summary
Reporting to the Global Trade Marketing Director, the Global Trade Marketing Manager will oversee Crystal’s digital trade channels and content strategy, delivering turnkey solutions to partners. This role involves managing Crystal’s trade portal, keeping content up-to-date and optimised for partner engagement, and developing marketing plans and assets to support the introduction of new features. The manager will lead the creation of global marketing collateral, including campaign toolkits and other multi-channel content, aligned with sales objectives. They will collaborate closely with the digital and creative teams to drive communication through the trade e-newsletter, ensuring content engages partners and reinforces Crystal’s luxury brand positioning.
Requirements
RESPONSIBILITIES:
- Manage trade portal content updates, rollout of new developments, and tracking to ensure all assets are current and accessible to partners, optimizing engagement.
- Develop and create all evergreen sales and trade marketing collateral, including campaign toolkits, multi-channel content, and tactical materials to support sales objectives.
- Ensure all marketing campaigns and content align with Crystal’s overarching brand strategy, reinforcing its brand prominence in the market through consistent and on-brand messaging across all channels.
- Manage the trade e-newsletter schedule, collaborating closely with the digital team to create dedicated trade emails that are timely, highlight relevant commercial priorities and content, and effectively drive partner engagement.
- Develop insight-driven creative briefs and collaborate with the creative team on concept development and storytelling to reinforce Crystal Cruises as a leading luxury brand in the B2B market.
- Drive seamless collaboration with internal departments and external stakeholders to execute B2B marketing initiatives effectively, tailoring them to specific market needs and ensuring alignment with business objectives.
- Regularly assess the performance of digital trade channels (email and portal), making adjustments as needed to optimize engagement and performance.
- Continuously monitor the competitive landscape to stay informed on industry trends, competitor campaigns, and trade initiatives, applying insights to strengthen Crystal’s market position.
ABOUT YOU:
- Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred.
- 7+ years of experience in marketing, travel experience is essential (cruise is a strong plus).
- Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint programs.
- Experience working with trade portals is beneficial.
- High digital and IT acumen.
- Firm understanding of the B2B marketing mix and distribution channels in the travel industry.
- Resourceful, self-starter who takes initiative to learn processes and get things done with little supervision.
- Ability to multi-task and thrive in a fast-paced environment.
- Team player with a positive attitude who works well cross-functionally.
- Strong copywriting, editing and proofreading skills.
- Familiarity with marketing tactics and strategies for affluent markets.
- Strong understanding of brand management and executing projects to guidelines.
- Must be highly detailed-oriented with strong organizational and follow-up skills.
Benefits
- Competitive salary plus commission or annual bonus plan (depending on role).
- Hybrid Working.
- Enhanced Paid Parental Leave – 18 weeks full pay.
- Discounted trips through A&K Travel Group Travel Benefit Program (includes friends and family).
- Company pension plan from start of employment, with employer contributions increasing after 5 and 10 years of service.
- 25 days annual leave – in addition to bank holidays, plus the ability to buy an additional 5 days or sell 5 days.
- Life Assurance (2x or 4x base salary depending on job level and/or length of service).
- Employee Assistance Program – includes access to wellbeing resources and counselling.
- £1,000 Recruitment Referral Bonus.
- Discounted gym membership.
- Cycle to work scheme.
- Season Ticket Loans.
- Regular Social Events.
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Global Trade Marketing Manager employer: Crystal Cruises
Contact Detail:
Crystal Cruises Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Trade Marketing Manager
✨Tip Number 1
Familiarize yourself with Crystal's brand and its luxury positioning in the market. Understanding their unique selling points will help you tailor your approach and demonstrate how you can enhance their trade marketing efforts.
✨Tip Number 2
Network with professionals in the travel and cruise industry. Attend relevant events or join online forums to connect with others who may have insights into the company or the role, which can give you an edge during the application process.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and B2B strategies, especially within the travel sector. Being knowledgeable about current practices will show that you are proactive and ready to contribute from day one.
✨Tip Number 4
Prepare to discuss specific examples of your past work in managing trade portals and creating marketing collateral. Highlighting your experience with similar projects will demonstrate your capability to excel in this role.
We think you need these skills to ace Global Trade Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in the travel industry. Emphasize your skills in managing digital trade channels and creating marketing collateral that aligns with brand strategy.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of B2B marketing and your ability to drive partner engagement. Mention specific examples of past successes in similar roles to demonstrate your capability.
Showcase Your Digital Skills: Highlight your proficiency in digital tools and platforms, especially those related to trade portals and email marketing. Mention any experience you have with Microsoft Office programs, as these are essential for the role.
Research Crystal's Brand: Familiarize yourself with Crystal's luxury brand positioning and recent marketing initiatives. This knowledge will help you align your application with their values and demonstrate your genuine interest in the company.
How to prepare for a job interview at Crystal Cruises
✨Showcase Your Digital Acumen
Since the role involves managing digital trade channels, be prepared to discuss your experience with digital marketing tools and trade portals. Highlight specific examples where you've successfully optimized content for partner engagement.
✨Align with Brand Strategy
Demonstrate your understanding of brand management by discussing how you have previously aligned marketing campaigns with a company's overarching brand strategy. Be ready to provide examples of how your work reinforced brand positioning in the market.
✨Emphasize Collaboration Skills
This position requires seamless collaboration with various teams. Share experiences where you worked cross-functionally to achieve marketing objectives, and emphasize your ability to communicate effectively with both internal departments and external stakeholders.
✨Prepare Insight-Driven Examples
The job calls for developing insight-driven creative briefs. Prepare to discuss how you gather and apply market insights to inform your marketing strategies, especially in the context of the travel industry and affluent markets.
