At a Glance
- Tasks: Lead digital marketing strategies and create engaging content to boost brand visibility.
- Company: Join Crystal Ball, a family-owned innovator in fleet management technology.
- Benefits: Enjoy a competitive salary, bonuses, and 20+ days holiday with professional development.
- Other info: Opportunity for career growth and to make a real impact in a thriving company.
- Why this job: Shape the future of digital marketing in a collaborative and innovative environment.
- Qualifications: 6+ years in digital marketing with strong skills in SEO, PPC, and content creation.
About Crystal Ball
Crystal Ball is an innovative, family-owned business offering next-generation fleet management and intelligence, built in an intuitive and customisable award-winning ecosystem. Combining powerful, future-proof technology with uncompromising customer service, Crystal Ball helps businesses transform fleet performance, reduce risks, and deliver measurable cost savings.
Following a sustained period of growth, we are now seeking an experienced and passionate Digital Marketing Manager to play a pivotal role in the next stage of our journey. This is an exciting opportunity to shape and execute our digital marketing strategy, strengthen our brand presence, generate high-quality leads, and help position Crystal Ball as the UK's most trusted fleet technology partner.
The Role
As Digital Marketing Manager, you will be responsible for developing and executing digital marketing strategies that increase brand awareness, drive website traffic, generate qualified leads, and support business growth. You will work closely with internal stakeholders, sales teams, and external partners to deliver data-driven campaigns that achieve measurable outcomes.
Key Responsibilities:
- Develop and implement the company's digital marketing strategy.
- Plan, execute, and optimise multi-channel campaigns across paid search, social media, email, and display advertising.
- Manage website content, SEO performance, and user experience to improve traffic and conversions.
- Create engaging content including blogs, case studies, email campaigns, and social media posts.
- Monitor and report on campaign performance using Google Analytics, Search Console, CRM platforms, and marketing dashboards.
- Manage paid advertising budgets and maximise return on investment.
- Support lead generation activities and marketing automation workflows.
- Identify new digital opportunities, trends, and technologies to improve performance.
- Coordinate with sales teams to align marketing activity with business objectives.
- Manage relationships with agencies, suppliers, and media partners where required.
- Ensure brand consistency across all digital channels and communications.
Skills and Experience:
- 6+ years' experience in a digital marketing role.
- Strong understanding of SEO, PPC, social media, email, and content marketing.
- Experience using Google Analytics, Google Ads, Wordpress, LinkedIn Campaign Manager, Hubspot and SEO tools.
- Excellent copywriting and content creation skills.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Experience managing multiple campaigns and priorities simultaneously.
- Excellent communication and stakeholder management skills.
- Knowledge of marketing automation.
- Experience creating marketing funnels, lead nurturing and customer journey optimisation.
- Proven experience developing and optimising marketing funnels, lead nurturing programmes, and customer journeys to maximise lead generation, conversion, and customer retention.
What Success Looks Like:
- Increased website traffic and engagement.
- Growth in qualified lead generation.
- Improved conversion rates across digital channels.
- Strong organic search performance.
- Consistent growth in brand visibility and audience engagement.
- Delivery of measurable ROI from marketing activities.
What We Offer:
- Competitive salary of £40,000 – £50,000 per annum, dependent on experience and qualifications.
- Performance-related bonus opportunities.
- Ongoing professional development and training.
- Opportunity to shape and grow the digital marketing function.
- A collaborative and innovative working environment.
- 20 days holiday plus 8 UK bank holidays, plus 1 extra day per year of service (up to 25 days).
- Company pension and private medical insurance.
Reporting To: Managing Director
Digital Marketing Manager in Trafford Park employer: Crystal Ball Ltd
Crystal Ball is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for a Digital Marketing Manager to thrive. With competitive salaries, performance-related bonuses, and a strong emphasis on professional development, employees are encouraged to grow their skills while contributing to the company's mission of transforming fleet management. Located in Old Trafford, the family-owned business offers a supportive environment where creativity and strategic thinking are valued, ensuring that every team member plays a vital role in shaping the future of fleet technology.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Trafford Park
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Crystal Ball Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Crystal Ball Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Crystal Ball Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Crystal Ball Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Trafford Park
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Crystal Ball Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Crystal Ball Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Crystal Ball Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Crystal Ball Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Crystal Ball Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Crystal Ball Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
