At a Glance
- Tasks: Lead product initiatives for user verification and activation in a fast-paced crypto environment.
- Company: Join a leading global crypto platform with a focus on innovation and user experience.
- Benefits: Attractive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on execution and ownership.
- Why this job: Make a real impact on millions of users by enhancing their trading journey.
- Qualifications: Experience in product management and a passion for the crypto space.
The predicted salary is between 80000 - 100000 £ per year.
Our Product Management team drives product initiatives from inception through execution, making impacts and launching products/features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers, and other cross‑functional team members to ship remarkable features and products.
About the Role
Crypto.com Exchange serves tens of millions of users globally, and every one of them passes through the same critical moment — the transition from a verified identity to a funded, active trader. As we scale into new markets and expand our product suite, the speed, clarity, and reliability of that transition becomes a direct driver of trading volume, retention, and revenue.
This role owns that transition end‑to‑end — across five deeply connected areas:
- KYC Approval — You will own the identity verification platform from initiation through to approval. This means managing multi‑vendor IDV infrastructure, combating synthetic fraud and AI‑generated identity attacks, and making the KYC experience fast and reassuring for every user — regardless of the market they are joining from.
- Re‑KYC — You will own the re‑verification experience for existing users. When compliance requirements, risk triggers, or document expiry require a user to re‑verify, you ensure that the process is low‑disruption, clearly communicated, and completed with minimal impact on their trading activity.
- Deposit & Withdrawal — You are the gatekeeper for how money moves in and out of the Exchange. You will own not just the deposit and withdrawal experience, but the underlying decisions that shape it: which payment methods are available in each country, who is eligible to use them, what limits apply, and when a method is added, modified, or removed. You will ensure users can fund their accounts quickly and transparently — with the payment method that is most natural to them in their market.
- First Trade & Activation — A funded account is not the finish line. You will own the activation ladder from first deposit through to first trade and first perp or index position, removing every barrier that stands between a user with capital and a user who is actively trading.
- Onboarding Rewards — You will own the reward and incentive mechanics from KYC completion onward: KYC approval incentives, first‑deposit bonuses, and first‑trade cashback. These are the levers that accelerate activation and turn intent into action at every rung of the ladder.
These five areas are held by one PM because the decisions in each are inseparable. The speed of KYC approval determines how many users reach the deposit step. The quality of the deposit experience determines how many reach their first trade. Re‑KYC is not a compliance afterthought — a poorly designed re‑verification flow can disrupt the trading activity of your highest‑value users. The reward mechanics at each stage shape the pace of the whole journey.
This is an execution‑first, high‑ownership role. The PM who takes it drives stakeholders to unblock, prioritise, and ship — without waiting for direction.
The Team
Daily partners:
- Compliance / Legal — KYC and AML standards, FATF Travel Rule, regional licensing constraints
- Risk — fraud scoring, synthetic identity detection, and manual review escalation
- Engineering — IDV platform, payment rail integrations, API and SDK delivery
- Operations — manual review queue management, vendor SLA oversight, Re‑KYC workflow management
- Payment Rails PM — fiat
- Campaigns — onboarding reward ladder design from KYC completion through to first trade
- Discovery, Growth & Onboarding PM — shared instrumentation and alignment at the KYC initiation boundary; reward handoff
Principal Product Manager - Verification & Activation(Exchange) in London employer: Crypto
At Crypto.com, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As a Principal Product Manager in our Exchange team, you will have the opportunity to lead critical product initiatives that directly impact millions of users globally, while enjoying comprehensive benefits and ample opportunities for professional growth. Our commitment to innovation and employee development, combined with our vibrant location, makes Crypto.com a truly rewarding place to advance your career in the fast-paced world of cryptocurrency.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Product Manager - Verification & Activation(Exchange) in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Crypto!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Crypto would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Crypto through your school's career services!
We think you need these skills to ace Principal Product Manager - Verification & Activation(Exchange) in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Principal Product Manager - Verification & Activation(Exchange), let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Principal Product Manager - Verification & Activation(Exchange) position at Crypto. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Crypto
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
