Principal Product Manager - Verification & Activation(Exchange) in London

Our Product Management team drives product initiatives from inception through execution, making impacts and launching products/features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers, and other cross‑functional team members to ship remarkable features and products.

About the Role

Crypto.com Exchange serves tens of millions of users globally, and every one of them passes through the same critical moment — the transition from a verified identity to a funded, active trader. As we scale into new markets and expand our product suite, the speed, clarity, and reliability of that transition becomes a direct driver of trading volume, retention, and revenue.

This role owns that transition end‑to‑end — across five deeply connected areas:

• KYC Approval — You will own the identity verification platform from initiation through to approval. This means managing multi‑vendor IDV infrastructure, combating synthetic fraud and AI‑generated identity attacks, and making the KYC experience fast and reassuring for every user — regardless of the market they are joining from.
• Re‑KYC — You will own the re‑verification experience for existing users. When compliance requirements, risk triggers, or document expiry require a user to re‑verify, you ensure that the process is low‑disruption, clearly communicated, and completed with minimal impact on their trading activity.
• Deposit & Withdrawal — You are the gatekeeper for how money moves in and out of the Exchange. You will own not just the deposit and withdrawal experience, but the underlying decisions that shape it: which payment methods are available in each country, who is eligible to use them, what limits apply, and when a method is added, modified, or removed. You will ensure users can fund their accounts quickly and transparently — with the payment method that is most natural to them in their market.
• First Trade & Activation — A funded account is not the finish line. You will own the activation ladder from first deposit through to first trade and first perp or index position, removing every barrier that stands between a user with capital and a user who is actively trading.
• Onboarding Rewards — You will own the reward and incentive mechanics from KYC completion onward: KYC approval incentives, first‑deposit bonuses, and first‑trade cashback. These are the levers that accelerate activation and turn intent into action at every rung of the ladder.

These five areas are held by one PM because the decisions in each are inseparable. The speed of KYC approval determines how many users reach the deposit step. The quality of the deposit experience determines how many reach their first trade. Re‑KYC is not a compliance afterthought — a poorly designed re‑verification flow can disrupt the trading activity of your highest‑value users. The reward mechanics at each stage shape the pace of the whole journey.

This is an execution‑first, high‑ownership role. The PM who takes it drives stakeholders to unblock, prioritise, and ship — without waiting for direction.

The Team

Daily partners:

• Compliance / Legal — KYC and AML standards, FATF Travel Rule, regional licensing constraints
• Risk — fraud scoring, synthetic identity detection, and manual review escalation
• Engineering — IDV platform, payment rail integrations, API and SDK delivery
• Operations — manual review queue management, vendor SLA oversight, Re‑KYC workflow management
• Payment Rails PM — fiat
• Campaigns — onboarding reward ladder design from KYC completion through to first trade
• Discovery, Growth & Onboarding PM — shared instrumentation and alignment at the KYC initiation boundary; reward handoff