At a Glance
- Tasks: Lead product initiatives from concept to launch, optimising user journeys for millions globally.
- Company: Join a fast-growing crypto platform with a dynamic and innovative team.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Make a real impact in the crypto space by enhancing user experiences and driving engagement.
- Qualifications: Experience in product management and a passion for user-centric design.
The predicted salary is between 80000 - 100000 £ per year.
Our Product Management team drives product initiatives from inception through execution, makes impacts and launches products/features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers, and other cross-functional team members to ship remarkable features and products.
About the Role
Crypto.com Exchange serves tens of millions of users globally, and we are scaling aggressively. As we grow our reach across new markets and channels, the precision with which we understand, optimise, and personalise the journey from first visit to fully activated account becomes a core competitive advantage. This role owns that journey end-to-end — across four deeply connected areas.
- Landing & Conversion — You will build and own the behavioural analytics layer that lets us understand how users engage with our pages, what drives them toward sign‑up, and where we can sharpen the experience. You will run a relentless A/B testing programme to convert high‑intent visitors into registered users.
- Onboarding — You will own the full sign‑up funnel: email submission through to KYC initiation. Every touchpoint in this sequence is an opportunity to reduce friction, build trust, and set the user up for activation.
- Sign‑up Rewards — You will own the reward and incentive mechanics tied to the sign‑up event: welcome bonuses, sign‑up campaign offers, and any reward that activates at account creation. The goal is to use reward design as a conversion lever at the top of the funnel — pulling users from landing to registered account faster and with higher intent. Onboarding rewards from KYC completion through to first deposit and first trade are owned separately.
- Login & Authentication — You will own the returning‑user experience: a fast, secure, and modern authentication journey that keeps active users engaged and protects them without making them feel it.
These four areas are held by one PM because decisions in each are deeply interconnected. The trust built during onboarding shapes the authentication experience users expect. The reward mechanic at sign‑up influences how users behave through KYC initiation. The quality of the login journey determines whether funded users return to trade again tomorrow. This is an execution‑first, high‑ownership role. The PM who takes it drives stakeholders to unblock, prioritise, and ship — without waiting for direction.
The Team
You will work closely with:
- Growth — coordinating on landing page experience and UTM attribution upstream of sign‑up
- Design — page layout, onboarding UX, authentication UI, and content hierarchy
- Engineering — analytics instrumentation, A/B test infrastructure, auth systems, and verification flows, development
- Data / Analytics — funnel dashboards, experimentation analysis, and session behavioural data
- Security / Risk — authentication architecture, ATO prevention, and fraud signal integration
- Verification & Activation PM — shared instrumentation and alignment at the KYC initiation boundary; reward ladder handoff
Principal Product Manager - Discovery & Onboarding(Exchange) in London employer: Crypto
At Crypto.com, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. As a Principal Product Manager in our rapidly expanding Exchange team, you will have the opportunity to lead impactful product initiatives while working alongside talented professionals from diverse backgrounds. We offer competitive benefits, a commitment to employee growth through continuous learning opportunities, and a unique chance to shape the future of digital finance in a global market.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Product Manager - Discovery & Onboarding(Exchange) in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Crypto!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Crypto would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Crypto through your school's career services!
We think you need these skills to ace Principal Product Manager - Discovery & Onboarding(Exchange) in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Principal Product Manager - Discovery & Onboarding(Exchange), let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Principal Product Manager - Discovery & Onboarding(Exchange) position at Crypto. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Crypto
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
