Head of Growth - Global Crypto-Fiat Banking Platform
Head of Growth - Global Crypto-Fiat Banking Platform

Head of Growth - Global Crypto-Fiat Banking Platform

London Full-Time 72000 - 108000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead growth strategies and build acquisition channels for a global crypto-fiat banking platform.
  • Company: Join a cutting-edge company revolutionising banking for modern businesses with crypto-fiat solutions.
  • Benefits: Enjoy flexible work options, competitive pay, and the chance to shape the future of finance.
  • Why this job: Be at the forefront of innovation in fintech, driving real impact and growth.
  • Qualifications: Experience in B2B marketing, fintech, or crypto with a proven track record in scaling growth.
  • Other info: This role is perfect for strategic thinkers who thrive in fast-paced environments.

The predicted salary is between 72000 - 108000 £ per year.

Job Description

Head of Growth – Global Crypto-Fiat Banking Platform

Objective:

  • The Company is hiring a hands-on Growth leader to build the entire acquisition engine from scratch — from early hypotheses to scaled channels, analytics to compounding loops.
  • This is not a traditional marketing role.
  • This is growth architecture: acquisition, product, sales, and data tied into one machine — driving the business from $150M/month volume to 100+ new clients/day.
  • Context:

  • A global crypto-fiat banking platform for modern businesses.
  • Product: Multicurrency business accounts (SEPA, SWIFT, ACH, Fedwire), crypto-fiat exchange, corporate cards, invoicing, API banking.
  • Clients: Importers, exporters, B2B firms, high-volume e-commerce, crypto traders, and funds.
  • Model: Paid onboarding + subscription + transaction fees.
  • Current Volume: $150M+/month
  • Target: $1B+/month
  • Your Mission:

  • Design and execute The Company's 6–12 month growth roadmap.
  • Test and scale acquisition channels: paid, SEO, cold outbound, email, partnerships.
  • Build full-funnel analytics: CPL, CAC, LTV, churn, activation, TTV, NRR.
  • Launch new growth infrastructure: stack, CRM, content ops, automation, SEO engine.
  • Deliver qualified pipeline to Sales → drive it through the funnel → optimize for revenue outcomes.
  • Manage contractors, freelancers, agencies; later, build and lead a growth team (performance, content, automation).
  • Partner with Sales, Product, and Design to synchronize growth → activation → revenue.

Must-Have Experience:

  • Hands-on Growth / Demand Gen / Growth PM / B2B Marketing Lead in fintech, crypto, SaaS, or neobank.
  • Track record at companies like Mercury, Brex, Wise (B2B), Ramp, Payoneer, Deel, Stripe (B2B), Jeeves, Rapyd.
  • Scaled growth from early stage (e.g., 100 → 5,000+ clients).
  • Personally launched and iterated on channels: performance marketing, outbound, partnerships, organic acquisition.
  • Built and optimized growth stacks: budgets, agencies, freelancers, internal hires.
  • Deep product intuition — understands that real growth ties directly into product usage and monetization.

Hard Skills:

  • Master of growth frameworks, rapid experimentation, and funnel design.
  • Tools: Google Ads, LinkedIn Ads, cold outreach tools, GA4, Amplitude/Mixpanel, HubSpot/Pipedrive, Zapier/Make.
  • Advanced funnel thinking: attribution models, BI dashboards, Excel/Sheets.
  • Fast prototyping of campaigns and hypotheses.
  • Fluent English (all client-facing and internal communications are in English).

Soft Skills:

  • High initiative and relentless execution speed.
  • Deep intuition for channels → demand → economics loops.
  • Strategic builder who can also run campaigns hands-on.
  • Operates cross-functionally: tight alignment with Product, Sales, Compliance, and Marketing.
  • Systems and growth loops thinker with ruthless focus on ROI and compounding velocity.

Definitely Not a Fit If:

  • You’re a pure B2C or brand marketer without hardcore B2B acquisition experience.
  • You only know "content marketing" but not performance, outbound, or multi-channel acquisition.
  • You’ve only led strategy and analysis — we need doers and testers.
  • You lack experience with complex, regulated B2B funnels and multi-stage onboarding cycles.

Make sure to follow us here to get our most live jobshttps://www.linkedin.com/company/cryptorecruit

Cryptorecruit are the worlds leading specialist recruiter for the blockchain/Cryptocurrency industry. We recruit positions from CEO, CTO, Project Manager, Solidity developer, frontend and Backend Blockchain developers to marketing/sales and customer service roles. Please browse our website and at www.cryptorecruit.com to search all our job vacancies.\\n#J-18808-Ljbffr

Head of Growth - Global Crypto-Fiat Banking Platform employer: Crypto Recruit

As a leading global crypto-fiat banking platform, we offer an innovative and dynamic work environment that fosters creativity and growth. Our culture is built on collaboration and high performance, providing employees with ample opportunities for professional development and the chance to make a significant impact in the rapidly evolving fintech landscape. Located at the heart of the financial technology revolution, we empower our team to drive meaningful change while enjoying competitive benefits and a supportive atmosphere.
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Contact Detail:

Crypto Recruit Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Growth - Global Crypto-Fiat Banking Platform

✨Tip Number 1

Familiarise yourself with the latest trends in crypto and fintech. Understanding the landscape will help you speak confidently about growth strategies and demonstrate your passion for the industry during interviews.

✨Tip Number 2

Network with professionals in the crypto and B2B marketing space. Attend relevant events or webinars to connect with potential colleagues and learn from their experiences, which can give you insights into what the company might be looking for.

✨Tip Number 3

Showcase your hands-on experience with growth frameworks and tools mentioned in the job description. Be prepared to discuss specific campaigns you've run and the results achieved, as this will highlight your capability to drive growth effectively.

✨Tip Number 4

Prepare to discuss how you would approach building a growth roadmap for the company. Think about the channels you would prioritise and how you would measure success, as this will demonstrate your strategic thinking and alignment with their goals.

We think you need these skills to ace Head of Growth - Global Crypto-Fiat Banking Platform

Growth Architecture
Acquisition Strategy
Product Marketing
Sales Funnel Optimisation
Data Analytics
Performance Marketing
SEO Expertise
Cold Outreach Techniques
Partnership Development
CRM Management
Campaign Prototyping
Attribution Modelling
Business Intelligence Dashboards
Fluent English Communication
Cross-Functional Collaboration
ROI Analysis
Rapid Experimentation
Deep Product Intuition
Budget Management
Team Leadership

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the unique requirements of the Head of Growth position. This role is not traditional marketing; it involves growth architecture that combines acquisition, product, sales, and data. Tailor your application to reflect your understanding of these aspects.

Highlight Relevant Experience: In your CV and cover letter, emphasise your hands-on experience in growth, demand generation, or B2B marketing within fintech, crypto, or SaaS. Provide specific examples of how you've scaled growth and launched successful channels, as this will resonate with the hiring team.

Showcase Your Skills: Make sure to detail your hard skills related to growth frameworks, funnel design, and tools like Google Ads and HubSpot. Mention any experience with advanced analytics and prototyping campaigns, as these are crucial for the role.

Craft a Compelling Cover Letter: Use your cover letter to tell a story about your journey in growth marketing. Discuss your strategic thinking and execution speed, and how you can contribute to the company's mission of scaling from $150M to $1B in monthly volume. Be sure to connect your past experiences with the goals of the company.

How to prepare for a job interview at Crypto Recruit

✨Understand the Growth Architecture

Make sure you grasp the concept of growth architecture as it relates to this role. Be prepared to discuss how acquisition, product, sales, and data can work together to drive business growth.

✨Showcase Your Hands-On Experience

Highlight your previous hands-on experience in growth roles, especially in fintech or crypto. Be ready to share specific examples of how you've scaled client bases and optimised growth stacks.

✨Demonstrate Analytical Skills

Prepare to discuss your experience with full-funnel analytics. Be familiar with key metrics like CPL, CAC, and LTV, and be ready to explain how you've used these metrics to inform your growth strategies.

✨Emphasise Cross-Functional Collaboration

This role requires tight alignment with various teams. Be ready to talk about your experience working cross-functionally with Product, Sales, and Marketing, and how that collaboration has led to successful outcomes.

Head of Growth - Global Crypto-Fiat Banking Platform
Crypto Recruit
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