At a Glance
- Tasks: Lead growth marketing strategies and campaigns for our Exchange App.
- Company: Join Crypto.com, a leader in the cryptocurrency revolution.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and user engagement.
- Why this job: Make a real impact in the fast-paced world of crypto marketing.
- Qualifications: 3-5 years in product marketing, ideally with a crypto background.
The predicted salary is between 36000 - 60000 £ per year.
Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange App, we’re hiring a Growth Marketing Hacker to lead on our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand. This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You’ll work in close collaboration with product managers and growth to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments.
Key Responsibilities
- Strategy & Positioning – Partner up with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical. Develop value propositions that differentiate our platform in a competitive global market. Partner with data, analytics and product to define user personas (e.g., retail traders, crypto newcomers, high‑frequency traders) and map tailored journeys for each. Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns. Work closely with product managers to align on roadmap priorities and customer feedback loops.
- Launch Execution – Partner up with the product team to manage the go‑to‑market planning for feature launches. Conceptualize integrated marketing campaigns across in‑app, email, web, social, and earned media for UA to execute. Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data‑informed. Coordinate with local market teams and growth to adapt messaging for region‑specific rollouts: localization across product messaging, local behaviour and competitive landscape.
- Customer Insights & Market Intelligence – Analyze market trends and conduct competitive benchmarking to identify opportunities and threats. Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging. Feed findings back into product and growth teams to inform prioritization and positioning.
- Growth & Retention – Design lifecycle programs that drive user activation, trading volume, and long‑term retention. Conceptualize promotions, streaks, and incentive programs that reward engagement and boost retention. Work with data, analytics and product teams to identify drop‑off points and optimize onboarding and reactivation flows.
- Performance & Reporting – Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact. Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.
Requirements
- 3‑to‑5 years of experience in product marketing: ideally crypto background.
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working cross‑functionally in fast‑paced environments.
- Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Crypto native or familiarity with community‑led growth.
We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. The purpose is to support our recruitment team in reviewing applications more effectively. These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us.
Product Growth Hacker: Exchange employer: Crypto Pro Network
At Crypto.com, we pride ourselves on being an innovative employer that champions a dynamic work culture where creativity and strategic thinking thrive. As a Product Growth Hacker in our Exchange team, you'll enjoy unparalleled opportunities for professional growth while contributing to our mission of accelerating the world's transition to cryptocurrency. With a focus on collaboration, data-driven decision-making, and a commitment to employee development, we offer a unique environment that empowers you to make a meaningful impact in the fast-evolving crypto landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Product Growth Hacker: Exchange
✨Tip Number 1
Network like a pro! Reach out to people in the crypto space, attend events, and join online communities. The more connections you make, the better your chances of landing that Growth Hacker role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous marketing campaigns and successes. This will help you stand out and demonstrate your ability to drive growth.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out directly to companies you admire, like Crypto.com. Express your interest and share how you can contribute to their growth strategy.
✨Tip Number 4
Stay updated on industry trends! Follow crypto news, market changes, and user behaviour insights. This knowledge will not only prepare you for interviews but also show your passion for the field.
We think you need these skills to ace Product Growth Hacker: Exchange
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Product Growth Hacker. Highlight your experience in product marketing, especially in crypto, and showcase any successful campaigns you've led. We want to see how you can bring value to our Exchange App!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us your story! Share why you're passionate about cryptocurrency and how your skills align with our mission. Be sure to mention specific strategies or projects that demonstrate your growth hacking expertise.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to highlight your experience with tools like GA4 or Tableau. We love seeing how you've used data to drive decisions and improve user experiences in past roles.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Crypto Pro Network
✨Know Your Crypto Stuff
Make sure you brush up on your cryptocurrency knowledge before the interview. Understand the latest trends, key players, and how Crypto.com positions itself in the market. This will show that you're not just interested in the role but also passionate about the industry.
✨Showcase Your Marketing Skills
Prepare to discuss specific marketing campaigns you've worked on, especially those that involved product launches or user engagement strategies. Be ready to explain your thought process, the results achieved, and how you adapted your approach based on data insights.
✨Understand User Personas
Familiarise yourself with different user personas relevant to the Exchange App. Think about how you would tailor marketing strategies for each segment, such as retail traders or crypto newcomers. This will demonstrate your ability to think strategically about user engagement.
✨Be Ready to Collaborate
Since this role involves working closely with product managers and growth teams, be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've successfully partnered with others to achieve common goals, especially in fast-paced environments.
