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- Tasks: Lead growth marketing strategies for a cutting-edge cryptocurrency exchange app.
- Company: Join Crypto.com, a leader in the cryptocurrency transition.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make an impact in the fast-paced world of crypto marketing and user engagement.
- Qualifications: 3-5 years in product marketing, ideally with a crypto background.
- Other info: Collaborative environment with a focus on innovation and user insights.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Crypto.com is on a mission to accelerate the world's transition to cryptocurrency. As we continue to scale our Exchange App, we're hiring a Growth Marketing Hacker to lead on our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand. This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You'll work in close collaboration with product managers and growth to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments.
Key Responsibilities
- Strategy & Positioning â Partner up with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical. Develop value propositions that differentiate our platform in a competitive global market. Partner with data, analytics and product to define user personas (e.g., retail traders, crypto newcomers, highâfrequency traders) and map tailored journeys for each. Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns. Work closely with product managers to align on roadmap priorities and customer feedback loops.
- Launch Execution â Partner up with the product team to manage the goâtoâmarket planning for feature launches. Conceptualize integrated marketing campaigns across inâapp, email, web, social, and earned media for UA to execute. Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and dataâinformed. Coordinate with local market teams and growth to adapt messaging for regionâspecific rollouts: localization across product messaging, local behavior and competitive landscape.
- Customer Insights & Market Intelligence â Analyze market trends and conduct competitive benchmarking to identify opportunities and threats. Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging. Feed findings back into product and growth teams to inform prioritization and positioning.
- Growth & Retention â Design lifecycle programs that drive user activation, trading volume, and longâterm retention. Conceptualize promotions, streaks, and incentive programs that reward engagement and boost retention. Work with data, analytics and product teams to identify dropâoff points and optimize onboarding and reactivation flows.
- Performance & Reporting â Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact. Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.
Requirements
- 3âtoâ5 years of experience in product marketing: ideally crypto background.
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working crossâfunctionally in fastâpaced environments. Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Crypto native or familiarity with communityâled growth.
Product Growth Hacker: Exchange in London employer: Crypto Pro Network
Contact Detail:
Crypto Pro Network Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Product Growth Hacker: Exchange in London
â¨Tip Number 1
Network like a pro! Reach out to folks in the crypto space, attend meetups, and connect with people on LinkedIn. The more you engage, the better your chances of landing that Growth Hacker role.
â¨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in product marketing. Highlight how you've driven user growth and engagement â this will make you stand out!
â¨Tip Number 3
Tailor your approach! When reaching out to potential employers, mention specific projects or campaigns that align with their goals. This shows you're genuinely interested and have done your homework.
â¨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who take the initiative. Plus, it gives you a better chance of being noticed by our recruitment team.
We think you need these skills to ace Product Growth Hacker: Exchange in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Growth Hacker role. Highlight your experience in product marketing, especially in the crypto space, and showcase how your skills align with our mission at Crypto.com.
Show Off Your Storytelling Skills: Since communication is key, use your application to demonstrate your ability to simplify complex ideas. Share examples of how you've crafted compelling narratives that resonate with different audiences, particularly in fast-paced environments.
Highlight Your Analytical Mindset: We love data-driven decision-making! Include specific instances where you've used analytics to inform your marketing strategies or improve user experiences. This will show us you're not just creative but also strategic.
Apply Through Our Website: Don't forget to submit your application through our website! Itâs the best way for us to receive your details and ensures youâre considered for this exciting opportunity to join our team.
How to prepare for a job interview at Crypto Pro Network
â¨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Crypto.com's Exchange App and its unique selling points. Familiarise yourself with the latest features, user personas, and market trends. This will help you articulate how your skills can contribute to the product's growth.
â¨Showcase Your Analytical Skills
Be prepared to discuss your experience with data analytics and how you've used insights to drive marketing strategies in the past. Bring examples of how you've identified user drop-off points or optimised campaigns based on data. This will demonstrate your analytical mindset and ability to make data-informed decisions.
â¨Craft Compelling Narratives
Since storytelling is key in this role, think about how you can simplify complex ideas into engaging narratives. Prepare a few examples of successful campaigns you've led that resonate with different user segments. This will showcase your communication and copywriting skills effectively.
â¨Emphasise Collaboration
Highlight your experience working cross-functionally with product managers, growth teams, and local market teams. Share specific instances where collaboration led to successful outcomes. This will show that you're a team player who thrives in fast-paced environments, which is crucial for this role.