At a Glance
- Tasks: Lead MarTech strategies, manage CDP tools, and analyse customer data for personalisation.
- Company: Join a dynamic global CRM team in a high-growth environment.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on personal development and career advancement.
- Why this job: Make a real impact on customer engagement and retention through innovative MarTech solutions.
- Qualifications: 5+ years in CRM and CDP management with strong SQL skills.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a highly skilled and innovative CRM MarTech Manager to join our Global CRM team. Reporting directly to the MarTech Director, the successful candidate will play a critical role in executing our segmentation and personalisation strategies.
Responsibilities
- Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
- Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
- Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
- Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
- Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms.
- Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives.
- Write API requirements and payload specifications for MarTech integrations.
- Use templating/ scripting to enable dynamic content and complex personalisation logic in CRM campaigns.
- Maintain up‐to‐date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives.
- Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets.
- Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.
Requirements
- 5+ years of hands‐on experience managing Customer Data Platforms (CDP) and CRM tools in a high‐growth environment.
- Proven track record using CDP to drive measurable improvements in retention, engagement, and LTV.
- Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs.
- Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self‐serve analysis.
- Strong understanding of sporting events, and options‐trading.
CRM MarTech Manager in London employer: Crypto Pro Network
Blockstream is an exceptional employer for the Director of Business Development role, offering a dynamic work culture that fosters innovation and collaboration within the rapidly evolving digital asset landscape. Employees benefit from extensive professional growth opportunities, including participation in major European industry events, while being part of a forward-thinking team dedicated to shaping the future of Bitcoin technology. With a strong emphasis on leadership development and a commitment to aligning with the long-term vision of the company, Blockstream provides a rewarding environment for those looking to make a significant impact in the financial sector.
StudySmarter Expert Advice🤫
We think this is how you could land CRM MarTech Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your experience with CDPs and CRM tools. This will give you an edge during interviews and show that you can deliver results.
✨Tip Number 3
Prepare for those interviews! Research the company’s CRM strategies and be ready to discuss how your experience aligns with their goals. Tailor your answers to demonstrate your understanding of their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRM MarTech Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM MarTech Manager role. Highlight your experience with Customer Data Platforms and any relevant projects that showcase your skills in segmentation and personalisation.
Showcase Your Skills:Don’t forget to emphasise your SQL skills and any hands-on experience you have with analytics tools. We want to see how you've used data to drive engagement and retention in previous roles.
Be Clear and Concise:When writing your cover letter, be clear and concise about why you're a great fit for the role. Use specific examples to demonstrate your achievements and how they align with our goals at StudySmarter.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Crypto Pro Network
✨Know Your MarTech Inside Out
Make sure you’re well-versed in the tools and technologies mentioned in the job description, especially Customer Data Platforms (CDP) and analytics tools. Brush up on your SQL skills too, as you'll likely be asked to demonstrate your ability to query complex datasets.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've analysed customer behaviour and used that data to drive engagement or retention. Be ready to explain how you identified key segments and what strategies you implemented to personalise experiences.
✨Collaboration is Key
Since this role involves working closely with various teams like Growth, Product, and Engineering, think of examples where you successfully collaborated across departments. Highlight how you translated commercial objectives into actionable plans and KPIs.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends in CRM and MarTech, especially in relation to sporting events and options-trading. Being able to discuss current industry developments will show your passion and commitment to the field.
