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- Tasks: Lead MarTech strategies, manage CDP tools, and analyse customer data for personalisation.
- Company: Join a dynamic global team focused on innovative CRM solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact by enhancing customer experiences through data-driven strategies.
- Qualifications: 5+ years in CRM and CDP management with strong SQL skills.
- Other info: Collaborative environment with a focus on innovation and career advancement.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a highly skilled and innovative CRM MarTech Manager to join our Global CRM team. Reporting directly to the MarTech Director, the successful candidate will play a critical role in executing our segmentation and personalisation strategies.
Responsibilities
- Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
- Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
- Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
- Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
- Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms.
- Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives.
- Write API requirements and payload specifications for MarTech integrations.
- Use templating/ scripting to enable dynamic content and complex personalisation logic in CRM campaigns.
- Maintain up‑to‑date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives.
- Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets.
- Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.
Requirements
- 5+ years of hands‑on experience managing Customer Data Platforms (CDP) and CRM tools in a high‑growth environment.
- Proven track record using CDP to drive measurable improvements in retention, engagement, and LTV.
- Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs.
- Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self‑serve analysis.
- Strong understanding of sporting events, and options‑trading.
CRM MarTech Manager employer: Crypto Pro Network
Contact Detail:
Crypto Pro Network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM MarTech Manager
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your experience with CDPs and CRM tools. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to MarTech and CRM strategies. Be ready to discuss how you've used data to drive engagement and retention in past roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace CRM MarTech Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM MarTech Manager role. Highlight your experience with Customer Data Platforms and any relevant projects that showcase your skills in segmentation and personalisation. We want to see how you can bring value to our team!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past work where you've successfully managed CDPs or improved customer engagement. This helps us understand how you can contribute to our goals.
Be Clear and Concise: When writing your application, keep it clear and to the point. Avoid jargon unless it's relevant to the role. We appreciate straightforward communication that gets right to the heart of your qualifications and experiences.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us. Plus, it’s super easy!
How to prepare for a job interview at Crypto Pro Network
✨Know Your Tools Inside Out
Make sure you’re well-versed in the Customer Data Platforms (CDP) and CRM tools mentioned in the job description. Be ready to discuss your hands-on experience with these tools, how you've used them to drive retention and engagement, and any specific metrics you've improved.
✨Showcase Your Analytical Skills
Prepare to demonstrate your SQL skills and your ability to analyse large datasets. Bring examples of how you've built audience definitions or conducted self-serve analysis in previous roles. This will show that you can handle the data-driven aspects of the role effectively.
✨Understand the Bigger Picture
Familiarise yourself with the company's commercial objectives and how they relate to customer lifecycle strategies. Be ready to discuss how you would translate these objectives into actionable goals and KPIs, showcasing your strategic thinking.
✨Collaborate and Communicate
Highlight your experience working with cross-functional teams, especially with Growth, Product, and Engineering. Prepare examples of how you've collaborated on projects to enhance customer experience and retention, as this role requires strong teamwork and communication skills.