At a Glance
- Tasks: Lead MarTech strategies, manage customer data, and enhance personalisation for impactful CRM initiatives.
- Company: Join a dynamic global team focused on innovative marketing technology.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Exciting role in a fast-paced environment with a focus on sports and trading.
- Why this job: Make a real difference in customer engagement and retention through cutting-edge MarTech solutions.
- Qualifications: 5+ years in CRM tools, strong SQL skills, and experience with data-driven marketing.
The predicted salary is between 51750 - 63250 £ per year.
We are seeking a highly skilled and innovative CRM Mar Tech Manager to join our Global CRM team.
Reporting directly to the Mar Tech Director, the successful candidate will play a critical role in executing our segmentation and personalisation strategies.
Responsibilities
- Lead the Mar Tech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
- Configure and manage CDP connections (e. g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
- Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
- Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
- Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms.
- Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives.
- Write API requirements and payload specifications for Mar Tech integrations.
- Use templating / scripting to enable dynamic content and complex personalisation logic in CRM campaigns.
- Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets.
- Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.
- Maintain up-to-date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives.
Requirements
- 5+ years of hands‑on experience managing Customer Data Platforms (CDP) and CRM tools in a high‑growth environment.
- Proven track record using CDP to drive measurable improvements in retention, engagement, and LTV.
- Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs.
- Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self‑serve analysis.
- Strong understanding of sporting events, and options‑trading.
- #J-18808-Ljbffr
CRM MarTech Manager employer: Crypto Pro Network
As a leading crypto trading firm located in the vibrant Greater London area, we pride ourselves on fostering a dynamic and innovative work culture that encourages independent thinking and collaboration. Our employees benefit from competitive compensation packages, ongoing professional development opportunities, and the chance to work with cutting-edge technology in a rapidly evolving market. Join us to be part of a forward-thinking team where your expertise in crypto trading can truly make an impact.
StudySmarter Expert Advice🤫
We think this is how you could land CRM MarTech Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Crypto Pro Network and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Crypto Pro Network are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Crypto Pro Network on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Crypto Pro Network. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM MarTech Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Crypto Pro Network. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Crypto Pro Network:Show us that you’ve done your homework! In your application, briefly mention what you admire about Crypto Pro Network’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Crypto Pro Network
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Crypto Pro Network will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Crypto Pro Network, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
