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- Tasks: Lead growth marketing strategies and execute creative campaigns for our Exchange App.
- Company: Join Crypto.com, a leader in the cryptocurrency transition.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make an impact in the fast-paced world of crypto and drive user engagement.
- Qualifications: 3-5 years in product marketing, strong communication skills, and a collaborative spirit.
- Other info: Dynamic role with a focus on innovation and user insights.
The predicted salary is between 36000 - 60000 £ per year.
Crypto.com is on a mission to accelerate the world's transition to cryptocurrency. As we continue to scale our Exchange App, we're hiring a Growth Marketing Hacker to lead on our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand. This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You'll work in close collaboration with product managers and growth to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments.
Key Responsibilities
- Strategy & Positioning - Partner up with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical. Develop value propositions that differentiate our platform in a competitive global market. Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each. Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns. Work closely with product managers to align on roadmap priorities and customer feedback loops.
- Launch Execution - Partner up with the product team to manage the go-to-market planning for feature launches. Conceptualize integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute. Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed. Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localization across product messaging, local behaviour and competitive landscape.
- Customer Insights & Market Intelligence - Analyze market trends and conduct competitive benchmarking to identify opportunities and threats. Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging. Feed findings back into product and growth teams to inform prioritization and positioning.
- Growth & Retention - Design lifecycle programs that drive user activation, trading volume, and long-term retention. Conceptualize promotions, streaks, and incentive programs that reward engagement and boost retention. Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.
- Performance & Reporting - Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact. Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.
Requirements
- 3-to-5 years of experience in product marketing: ideally crypto background
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working cross-functionally in fast-paced environments.
- Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Crypto native or familiarity with community-led growth.
Product Growth Hacker: Exchange in Waltham Cross employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Growth Hacker: Exchange in Waltham Cross
✨Tip Number 1
Network like a pro! Reach out to people in the crypto space, attend meetups, and connect on LinkedIn. The more you engage with the community, the better your chances of landing that Product Growth Hacker role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous growth marketing successes. This will help us see how you can bring value to our Exchange App and make an impact from day one.
✨Tip Number 3
Be ready for a chat! Prepare for interviews by brushing up on your knowledge of crypto trends and user personas. We want to see how you think strategically about product positioning and growth initiatives.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in being part of our mission to accelerate the world’s transition to cryptocurrency.
We think you need these skills to ace Product Growth Hacker: Exchange in Waltham Cross
Some tips for your application 🫡
Show Your Passion for Crypto: When you're writing your application, let your enthusiasm for cryptocurrency shine through! We want to see how you connect with our mission and how your background aligns with the exciting world of crypto.
Tailor Your Experience: Make sure to highlight your relevant experience in product marketing, especially if you've worked in fast-paced environments. We love seeing how you've successfully launched products or campaigns that drove user growth and engagement.
Be Clear and Concise: We appreciate clear communication, so keep your application straightforward. Use simple language to explain complex ideas, and don’t forget to showcase your copywriting skills – it’s all about telling a compelling story!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Crypto.com
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the Exchange App and its unique selling points. Familiarise yourself with the latest trends in cryptocurrency and how they relate to user growth. This will help you articulate your ideas on product positioning and strategy during the interview.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've analysed user behaviour or market trends to inform your strategies. This will demonstrate your analytical mindset and ability to work with data, which is crucial for this role.
✨Prepare for Creative Problem-Solving
Think of innovative marketing campaigns you've conceptualised in previous roles. Be ready to share these examples and explain how they contributed to user engagement and retention. Highlighting your creative execution skills will show that you can thrive in a fast-paced environment.
✨Understand User Personas
Familiarise yourself with different user personas relevant to the crypto market, such as retail traders and high-frequency traders. Be prepared to discuss how you would tailor marketing strategies for each persona. This shows that you can align your approach with the company's goals and customer needs.
