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- Tasks: Design and implement innovative CRM strategies to boost customer retention and engagement.
- Company: Join Crypto.com, a leader in the fast-growing Web3 and crypto ecosystem.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make a real impact in the exciting world of crypto with cutting-edge gamification strategies.
- Qualifications: 8 years in online retention marketing with strong data-driven skills.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Crypto.com is seeking a highly skilled and motivated (Senior) CRM Manager to join our Global CRM team. Reporting to the Global CRM Director, this role is vital in delivering innovative, data-driven CRM strategies to drive customer retention, loyalty, and monetization for our fast-growing Web3 and crypto ecosystem. We are looking for someone with strong collaboration skills, a must-do attitude, and a hands-on approach to tackling challenges. The ideal candidate is a team player who thrives in a fast-paced, dynamic environment and has a proven track record of delivering impactful results in retention, win-back, lifecycle management, and gamification strategies. You will work closely with cross-functional teams across marketing, product, and creative to craft and execute seamless customer journeys. This role requires deep expertise in CRM platforms, campaign optimization, and data analytics, as well as familiarity with AI/ML-driven personalization, gamified customer engagement, and blockchain-powered retention strategies.
Responsibilities
- Design and implement data-driven customer lifecycle strategies, including innovative gamification approaches, to drive activation, retention, upsell, cross-sell, and churn management for Crypto.com’s products.
- Work closely with marketing, product, technical, and creative teams to deliver impactful and aligned CRM campaigns that resonate with users and drive business growth.
- Map and continuously improve customer journeys, ensuring seamless funnel conversion, enhanced user experiences, and increased engagement across all touchpoints.
- Focus on achieving and exceeding key performance indicators, including DAU/MAU, ARPU, retention, and conversion rates, by leveraging data-driven insights and innovative CRM approaches.
- Lead A/B testing initiatives to evaluate campaign effectiveness, analyze results, and refine strategies to maximize performance and ROI.
- Take full ownership of campaign execution, from ideation to delivery, ensuring high-quality outcomes that align with the organization’s goals.
- Leverage AI/ML technologies to enhance targeting, segmentation, and predictive modeling, delivering hyper-personalized and real-time customer engagement.
- Drive customer engagement and loyalty through gamification strategies, crafting innovative experiences that encourage participation and long-term retention.
- Prepare actionable insights and intuitive dashboards using data visualization tools to track and report CRM campaign performance, enabling data-driven decision-making.
- Automate repetitive tasks, workflows, and engagement mechanisms to improve operational efficiency and scalability, ensuring faster execution and better outcomes.
- Partner with data engineering and MarTech teams to ensure CRM data pipelines, customer data lakes, and CDP workflows are accurate, up-to-date, and optimized for performance.
- Stay informed on crypto market trends, Web3 advancements, and evolving customer behaviors to refine CRM strategies and maintain a competitive edge.
- Exhibit a must-do attitude by identifying challenges early and implementing solutions to ensure campaigns are delivered on time and with accuracy.
Requirements
- 8 years experience in online retention marketing with gamification and loyalty programs.
- Data Driven professional.
- Experience working with multiple departments.
- Exposed / used CDP platforms, API integration, dynamic personalization, localization powered by AI/ML, and real-time engagement are highly preferred.
- Candidates with a proven track record of delivering results across commercial, gamification and retention strategy, technical, and data domains—coupled with leadership experience and a hands-on approach—will be considered for the Senior Manager position.
Senior/ CRM Manager, Retention & Gamification employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior/ CRM Manager, Retention & Gamification
✨Tip Number 1
Network like a pro! Reach out to folks in the crypto and Web3 space on LinkedIn or at industry events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful CRM strategies, especially those involving gamification. This will give you an edge when discussing your experience.
✨Tip Number 3
Prepare for interviews by diving deep into Crypto.com’s products and their current CRM strategies. Tailor your insights and suggestions to demonstrate how you can add value right from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Senior/ CRM Manager, Retention & Gamification
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your experience in retention marketing and gamification. We want to see how you've tackled challenges and delivered results in previous roles, so don’t hold back on the details!
Tailor Your Application: Customise your CV and cover letter to match the job description. Use keywords from the listing to show us you understand what we're looking for and how you fit into our dynamic team.
Be Data-Driven: Since this role is all about data-driven strategies, include specific metrics and outcomes from your past campaigns. Show us how your analytical skills have led to successful CRM initiatives!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Crypto.com
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM platforms and tools. Brush up on your knowledge of data analytics, gamification strategies, and AI/ML technologies. Being able to discuss how you've used these in past roles will show that you're not just familiar but also experienced.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, prepare examples of how you've successfully collaborated in the past. Think about specific projects where you’ve partnered with marketing, product, or creative teams to achieve a common goal. This will highlight your teamwork abilities.
✨Prepare for Data-Driven Discussions
Be ready to talk about key performance indicators (KPIs) and how you’ve used data to drive decisions in your previous roles. Have some metrics handy that demonstrate your impact on retention, engagement, and campaign performance. This will show that you can back up your strategies with solid evidence.
✨Stay Updated on Crypto Trends
Familiarise yourself with the latest trends in the crypto market and Web3 advancements. Being knowledgeable about current events and customer behaviours in this space will help you stand out as a candidate who is genuinely interested and engaged with the industry.
