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For Companies At a Glance
- Tasks: Lead growth strategies for a new stocks trading platform, focusing on user engagement and market insights.
- Company: Join Crypto.com, a leader in bridging traditional finance with digital assets.
- Benefits: Enjoy flexible work options, competitive pay, and the chance to shape the future of finance.
- Why this job: Be at the forefront of innovation, impacting how users interact with traditional markets.
- Qualifications: 3-5 years in product marketing, preferably in stocks; strong communication and analytical skills required.
- Other info: Ideal for those passionate about fintech and crypto, with a collaborative spirit.
The predicted salary is between 36000 - 60000 £ per year.
Crypto.com is expanding into stocks, equities trading, bridging the gap between traditional finance and digital assets. We’re launching a platform that makes it as intuitive to trade equities as it is to trade crypto: starting with a mobile-first experience designed for global retail investors. We’re looking for a Growth Marketing Hacker to lead the go-to-market strategy, lifecycle programs, and product positioning for this new vertical. You’ll work in close collaboration with product managers and growth to ensure every feature launch, campaign, and user experience is tightly aligned with user needs and business priorities. This is a rare opportunity to help define how the next generation engages with traditional markets.
Key Responsibilities
- Strategy & Positioning - Partner up with product and strategy teams to own the roadmap for stocks and equities trading within the Crypto.com ecosystem. Craft messaging that differentiates our offering across accessibility, fees, user experience, and cross-asset trading. Own positioning and briefs. Define user personas (e.g. crypto-first investors, fintech users, traditional retail traders) and build tailored journeys to drive UA at target CAC. Work closely with product managers and growth to align product direction with market insights and user behavior.
- Launch Execution - Lead growth GTM for new features (e.g. fractional shares, commission-free trading, securities lending etc.). Conceptualise integrated campaigns across email, in-app, paid media, content, and influencer channels to drive adoption, cross-sell and engagement. Collaborate with regional marketing, compliance, and comms teams to ensure local relevance and impact. Deliver high-conversion landing pages, onboarding flows, and campaign assets to improve CAC and trading volume.
- Customer Insights & Market Intelligence - Conduct user interviews, surveys, and behavioral analysis to inform positioning and roadmap. Track and analyze competitors and emerging fintech trends to stay competitive. Feed insights directly into product, growth, and creative strategy.
- Growth & Retention - Build lifecycle and retention campaigns to drive trading activity, repeat engagement, and product education. Coordinate cross-functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and ongoing adoption across sports and crypto ecosystems. Conceptualise and create compliant reward systems, and streaks tied to market events and trading behavior. Work with product and growth to continuously optimize the onboarding, funding, and trade execution experience.
- Performance & Reporting - Work with the Head of Growth and Product to define KPIs across funnel metrics, retention, and campaign impact. Use tools like GA4, Tableau, Mixpanel to analyze campaign performance and drive rapid iteration. Share insights regularly with product, data, and leadership teams to guide growth priorities.
Requirements
- 3-to-5 years of experience in product marketing: ideally stocks/equities background.
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working cross-functionally in fast-paced environments.
- Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Crypto native or familiarity with community-led growth.
Product Growth Hacker: TradFi - Stocks/Equities employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Growth Hacker: TradFi - Stocks/Equities
✨Tip Number 1
Familiarise yourself with the latest trends in both traditional finance and crypto markets. Understanding how these sectors intersect will help you articulate your insights during interviews, showcasing your knowledge of the industry.
✨Tip Number 2
Network with professionals in the fintech and product marketing space. Attend relevant events or webinars to connect with industry experts, which can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific growth strategies you've implemented in previous roles. Be ready to share metrics that demonstrate your success in launching products and driving user engagement, as this will resonate well with the hiring team.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you would use tools like GA4 or Mixpanel to measure campaign performance. This will highlight your ability to make data-driven decisions, a key aspect of the role.
We think you need these skills to ace Product Growth Hacker: TradFi - Stocks/Equities
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Growth Hacker position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in product marketing, particularly in stocks and equities. Use quantifiable achievements to demonstrate your success in launching and scaling B2C products.
Write a Tailored Cover Letter: In your cover letter, express your passion for bridging traditional finance and digital assets. Highlight your communication skills and provide examples of how you've simplified complex ideas in previous roles.
Showcase Analytical Skills: Since the role requires an analytical mindset, mention any experience you have with marketing analytics tools like GA4 or Mixpanel. Discuss how you've used data to inform marketing strategies and improve campaign performance.
How to prepare for a job interview at Crypto.com
✨Understand the Product Landscape
Familiarise yourself with both traditional finance and crypto markets. Be prepared to discuss how you can bridge the gap between these two worlds, especially in terms of user experience and product positioning.
✨Showcase Your Analytical Skills
Highlight your experience with marketing analytics tools like GA4 or Mixpanel. Be ready to share examples of how you've used data to inform product decisions or marketing strategies in previous roles.
✨Demonstrate Cross-Functional Collaboration
Prepare to discuss instances where you've worked closely with product managers, growth teams, or other departments. Emphasise your ability to align different teams towards a common goal, particularly in fast-paced environments.
✨Craft Compelling Messaging
Since excellent communication is key for this role, think about how you would simplify complex ideas related to stocks and equities. Be ready to present a brief messaging strategy that differentiates the product based on user personas.
