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For Companies At a Glance
- Tasks: Lead growth strategies for our Exchange and App, driving user engagement and product positioning.
- Company: Join Crypto.com, a leader in accelerating the global transition to cryptocurrency.
- Benefits: Enjoy flexible work options, competitive pay, and opportunities for personal growth.
- Why this job: Be part of a dynamic team shaping the future of finance with innovative marketing strategies.
- Qualifications: 3-5 years in product marketing, preferably in crypto, with strong analytical and communication skills.
- Other info: Ideal for those who thrive in fast-paced environments and love tackling challenges head-on.
The predicted salary is between 36000 - 60000 £ per year.
Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we scale our Exchange and Crypto.com App (spot trading), we’re hiring a Growth Marketing Hacker to lead our go-to-market strategy, lifecycle initiatives, and product positioning to fuel global user growth and engagement. This role combines product, data, and creative execution, ideal for a strategic marketer thriving in fast-paced, high-ownership environments. You’ll collaborate closely with product managers and growth teams to align feature rollouts, growth campaigns, and user insights into compelling narratives across geographies and user segments.
Key Responsibilities
- Strategy & Positioning: Partner with product and strategy teams to own the roadmap for the Exchange (Advanced) and main app (Mainstream) verticals. Develop value propositions to differentiate our platform in a competitive global market. Collaborate with data, analytics, and product teams to define user personas and map tailored journeys. Lead creative and copy positioning, briefing growth teams for impactful, localized campaigns. Work with product managers to align on roadmap priorities and feedback loops.
- Launch Execution: Manage go-to-market planning for feature launches in partnership with the product team. Design integrated marketing campaigns across in-app, email, web, social, and earned media for user acquisition. Ensure campaigns are timely, scalable, and data-driven, coordinating with local teams for region-specific messaging. Analyze market trends, conduct competitive benchmarking, and identify opportunities and threats. Conduct user interviews, feedback loops, and surveys to gather insights and improve UX/messaging.
- Growth & Retention: Design lifecycle programs to drive user activation, trading volume, and retention. Develop promotions, streaks, and incentive programs to boost engagement. Work with analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.
- Performance & Reporting: Define KPIs with growth and product teams across funnel metrics and campaign impact. Utilize tools like GA4, Tableau, Mixpanel for reporting and iterate quickly based on data insights.
Requirements
- 3-5 years of experience in product marketing, ideally with a crypto background.
- Proven success in launching and scaling B2C products, growing adoption and revenue sustainably.
- Excellent communication and copywriting skills, capable of simplifying complex ideas and storytelling that converts.
- Highly collaborative, experienced in cross-functional teamwork in fast-paced environments.
- Bias for action.
- Strong analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Crypto native or familiar with community-led growth strategies.
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Growth Hacker: Exchange & Main App
✨Tip Number 1
Familiarise yourself with the cryptocurrency landscape and current market trends. Understanding the competitive environment will help you articulate how you can contribute to our growth strategy effectively.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact on user growth.
✨Tip Number 3
Prepare to discuss your experience with lifecycle marketing and user retention strategies. Highlight any successful campaigns you've led that resulted in increased user engagement or retention rates.
✨Tip Number 4
Emphasise your collaborative approach by sharing examples of how you've worked cross-functionally with product and growth teams. This role requires strong teamwork, so demonstrating your ability to align diverse teams will be crucial.
We think you need these skills to ace Product Growth Hacker: Exchange & Main App
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Growth Hacker position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in product marketing, especially in the crypto space. Highlight specific achievements related to user growth, engagement, and successful campaign execution.
Write a Strong Cover Letter: In your cover letter, express your passion for cryptocurrency and how your skills can contribute to Crypto.com's mission. Use storytelling to illustrate your past successes in launching and scaling products.
Showcase Analytical Skills: Since the role requires a strong analytical mindset, include examples of how you've used data analytics tools like GA4 or Mixpanel in previous roles. Demonstrating your ability to derive insights from data will strengthen your application.
How to prepare for a job interview at Crypto.com
✨Understand the Crypto Landscape
Make sure to brush up on your knowledge of the cryptocurrency market and its trends. Being able to discuss recent developments or challenges in the industry will show your passion and understanding of the field.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive marketing decisions. Highlight your experience with tools like GA4, Tableau, or Mixpanel, as this role heavily relies on data-driven insights.
✨Demonstrate Cross-Functional Collaboration
Be ready to share experiences where you've worked closely with product managers or growth teams. Emphasise your ability to align strategies and communicate effectively across different departments.
✨Craft Compelling Narratives
Since storytelling is key in this role, think of ways you can simplify complex ideas into engaging narratives. Prepare examples of how you've successfully communicated value propositions in previous roles.
