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- Tasks: Lead growth marketing strategies for Crypto.com's Exchange and App, driving user engagement.
- Company: Join Crypto.com, a leader in accelerating the global transition to cryptocurrency.
- Benefits: Enjoy flexible work options, competitive perks, and a dynamic team environment.
- Why this job: Be part of a fast-paced culture that values creativity and strategic thinking in a booming industry.
- Qualifications: 3-5 years in product marketing, ideally with a crypto background and strong communication skills.
- Other info: Ideal for those passionate about crypto and eager to make an impact in a growing market.
The predicted salary is between 48000 - 84000 £ per year.
Crypto.com is on a mission to accelerate the world\’s transition to cryptocurrency. As we continue to scale our Exchange App, we\’re hiring a Growth Marketing Hacker to lead on our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand.This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You\’ll work in close collaboration with product managers and growth to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments.Key Responsibilities 1. Strategy & Positioning Partner up with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical.Develop value propositions that differentiate our platform in a competitive global market.Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns.Work closely with product managers to align on roadmap priorities and customer feedback loops.2. Launch Execution Partner up with the product team to manage the go-to-market planning for feature launches.Conceptualize integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute.Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localization across product messaging, local behavior and competitive landscape.3. Customer Insights & Market Intelligence Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.Feed findings back into product and growth teams to inform prioritization and positioning.4. Growth & Retention Design lifecycle programs that drive user activation, trading volume, and long-term retention.Conceptualize promotions, streaks, and incentive programs that reward engagement and boost retention.Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.5. Performance & Reporting Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.Requirements 3-to-5 years of experience in product marketing: ideally crypto backgroundProven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.Analytical mindset with proficiency in marketing analytics and user research.Experience in regulated industries or financial services is a plus.Bonus: Crypto native or familiarity with community-led growth.
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Product Growth Hacker: Exchange employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Growth Hacker: Exchange
✨Tip Number 1
Familiarise yourself with the cryptocurrency landscape and current market trends. Understanding the competitive environment will help you articulate how you can contribute to our growth strategy effectively.
✨Tip Number 2
Network with professionals in the crypto and product marketing space. Engaging with industry experts can provide insights into best practices and may even lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led in the past. Highlighting your experience with data-driven decision-making and user engagement strategies will demonstrate your fit for the role.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used tools like GA4 or Mixpanel in previous roles. This will illustrate your ability to measure performance and iterate on marketing strategies effectively.
We think you need these skills to ace Product Growth Hacker: Exchange
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Growth Hacker position at Crypto.com. Tailor your application to highlight relevant experiences that align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your 3-to-5 years of experience in product marketing, especially any work related to crypto or B2C products. Use quantifiable achievements to demonstrate your success in launching and scaling products.
Write a Strong Cover Letter: In your cover letter, express your passion for cryptocurrency and how your skills can contribute to Crypto.com's mission. Highlight your analytical mindset and collaborative experience, as these are key traits they are looking for.
Showcase Your Communication Skills: Since excellent communication and copywriting skills are essential for this role, consider including examples of your work that demonstrate your ability to simplify complex ideas and create compelling narratives.
How to prepare for a job interview at Crypto.com
✨Understand the Crypto Landscape
Before your interview, make sure you have a solid grasp of the cryptocurrency market and its trends. Familiarise yourself with key players, recent developments, and how Crypto.com positions itself within this competitive landscape.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data analytics and how you've used insights to drive marketing strategies. Highlight specific examples where your analytical mindset led to successful campaigns or product launches.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Share examples from your past experiences that illustrate your ability to collaborate effectively across departments, especially with product managers and growth teams.
✨Prepare for Creative Problem-Solving
Expect questions that assess your creativity in developing marketing strategies. Think of innovative campaigns you've conceptualised in the past and be ready to explain how they were executed and their impact on user engagement.
