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- Tasks: Lead product marketing for our crypto trading platform and card, crafting compelling narratives.
- Company: Join a fast-paced fintech startup revolutionising the crypto space with innovative products.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional growth.
- Why this job: Be the voice of the customer and drive impactful marketing strategies in a dynamic environment.
- Qualifications: 3-5 years in product marketing, preferably in fintech or high-growth startups; strong communication skills required.
- Other info: Experience in regulated industries is a plus; familiarity with DeFi and Web3 is a bonus.
The predicted salary is between 36000 - 60000 £ per year.
As Product Marketing Manager, you’ll own the positioning, GTM strategy, and lifecycle marketing for our spot trading platform and crypto card product. You will be the voice of the customer, building bridges between the product, growth, and creative teams to craft compelling narratives and data-driven campaigns that drive adoption, retention, and trust. Think of this role as a hybrid between the strategic mindset of a product lead and the creative intuition of a storyteller.
Responsibilities:
- Strategy & Positioning - Own the product marketing roadmap for spot trading and crypto card verticals - Craft compelling messaging and value propositions that differentiate us in a crowded market - Define and refine user personas, use cases, and customer journeys
- Launch Execution - Lead GTM planning for feature and product launches, coordinating cross-functionally with product, design, comms, and growth - Deliver impactful marketing assets across website, email, social, in-app, and video - Collaborate with PR, content, and community teams to amplify launches externally
- Customer Insights & Market Intelligence - Gather and analyze market research, competitive benchmarking, and user feedback to inform strategy - Conduct interviews, surveys, and usability tests to uncover insights that improve product and messaging
- Growth & Retention - Partner with lifecycle and growth teams to build acquisition and retention campaigns - Optimize conversion flows and onboarding journeys through data-backed experimentation - Identify opportunities to drive engagement with new features, rewards, and card incentives
- Performance & Reporting - Define KPIs to measure the success of marketing initiatives - Track and report on campaign performance using analytics tools like GA4, Mixpanel, Amplitude, or similar - Iterate quickly based on data and feedback
Requirements:
- 3–5 years of experience in product marketing, ideally in fintech, crypto, or high-growth tech startups
- Proven success launching and scaling B2C financial products or platforms
- Strong understanding of centralized exchanges, crypto spot trading, and payment card ecosystems
- Excellent communication and copywriting skills—you can simplify complex ideas and tell stories that convert
- Highly collaborative, with experience working cross-functionally in fast-paced environments
- Analytical mindset with proficiency in marketing analytics and user research
- Experience in regulated industries or financial services is a plus
- Bonus: Familiarity with DeFi, Web3 wallets, or community-led growth
Product Growth Hacker employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Growth Hacker
✨Tip Number 1
Familiarise yourself with the latest trends in fintech and crypto. Understanding the market landscape will help you speak confidently about our products and demonstrate your passion for the industry during interviews.
✨Tip Number 2
Network with professionals in product marketing, especially those who have experience in B2C financial products. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific examples of successful product launches you've been involved in. Highlight your role in crafting messaging and strategies that drove user engagement and retention, as this aligns closely with what we’re looking for.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to inform marketing decisions. Familiarity with tools like GA4 or Mixpanel will be a plus, so brush up on your knowledge of these platforms before the interview.
We think you need these skills to ace Product Growth Hacker
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Product Growth Hacker position. Tailor your application to highlight how your skills and experiences align with the specific needs of the role.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your journey in product marketing. Highlight your experience in fintech or crypto, and explain how you've successfully launched B2C financial products. Make sure to connect your past experiences to the responsibilities outlined in the job description.
Showcase Relevant Experience: In your CV, focus on showcasing your relevant experience in product marketing, particularly in high-growth tech startups. Use quantifiable achievements to demonstrate your success in launching and scaling products, and include any specific metrics that illustrate your impact.
Highlight Analytical Skills: Since the role requires an analytical mindset, be sure to mention your proficiency in marketing analytics tools like GA4 or Mixpanel. Provide examples of how you've used data to inform marketing strategies or improve product messaging in your previous roles.
How to prepare for a job interview at Crypto.com
✨Understand the Product and Market
Before the interview, make sure you have a solid grasp of the spot trading platform and crypto card product. Research the current market trends in fintech and crypto, and be prepared to discuss how you would position these products effectively.
✨Showcase Your Storytelling Skills
Since this role requires a blend of strategic thinking and creative storytelling, come prepared with examples of how you've crafted compelling narratives in your previous roles. Highlight any successful campaigns that demonstrate your ability to engage customers.
✨Demonstrate Analytical Proficiency
Be ready to discuss your experience with marketing analytics tools like GA4 or Mixpanel. Prepare to share specific instances where data-driven insights led to successful marketing strategies or product improvements.
✨Highlight Cross-Functional Collaboration
This role involves working closely with various teams. Share examples of how you've successfully collaborated with product, design, and growth teams in the past. Emphasise your ability to bridge gaps and drive projects forward in a fast-paced environment.
