Principal Product Manager, Growth - Discovery(Exchange)

Our Product Management team drives product initiatives from inception through execution, creating and launching products and features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers, and other cross‑functional team members to ship remarkable features and products.

About Us: Crypto.com Exchange is building the place where serious traders run their capital. The Exchange Growth team exists to scale the active trader base across acquisition, activation, engagement, retention, and reactivation. We are moving at a pace most companies in the category cannot keep up with.

Role Overview: We are looking for a Principal Product Manager to own the top‑of‑the‑funnel end‑to‑end – the journey from first touchpoint through account creation, including landing pages, intent‑matched entry points, and first‑visit‑to‑registration conversion. This is the front door of the entire growth engine. Whether growth scales profitably or collapses under CAC pressure is decided here, in the gap between intent and registration. Your mandate is to turn discovery and conversion into a compounding acquisition engine, not a marketing‑adjacent afterthought. You will focus on intent matching, conversion quality, and channel economics that make every acquisition dollar work harder. You run your roadmap with independence, owning top‑of‑funnel metrics, the landing‑page system, the experiment program, and the conversion/quality/cost trade‑offs – you decide what ships and when. We are hiring someone who thinks in growth loops and acquisition channel economics and who will expand into broader growth domains over time. The rails are new and the playbook is yours to write.

What You’ll Actually Do:

• Own the discovery and landing layer. Landing page architecture, intent‑matched entry points, deeplink strategy, and content‑to‑product bridges are yours. You capture traders at the moment of intent and decide what ships.
• Match the experience to intent. You design landing experiences off real intent signals – search queries, referral sources, market conditions, asset interest – so the right value proposition lands immediately a trader arrives.
• Build a scalable landing‑page system. You own parameterized templates that let the team spin up intent‑matched pages for new trading pairs, market events, competitive moments, and campaigns – fast, without re‑engineering.
• Own first‑visit‑to‑account‑creation conversion. You hold primary accountability for visitor‑to‑registration rate, cost‑per‑registration, and registration quality. Nothing in this funnel ships without your sign‑off.
• Run a rigorous top‑of‑funnel experimentation program. You test value props, layouts, form design, social proof, urgency mechanics, and friction reductions – managing peeking bias, sample‑ratio mismatch, and novelty effects yourself.
• Optimize for quality, not vanity volume. You measure downstream KYC completion, funding, and first‑trade conversion of registered cohorts so you never optimize for low‑intent sign‑ups.
• Own acquisition channel economics. You build multi‑touch attribution, incrementality measurement, and channel economics models – blended and marginal CAC, LTV‑to‑CAC by cohort, payback period – and shift investment toward channels that produce high‑LTV traders.
• Operate AI‑native. You use agentic AI tools (Cursor, Claude Code, Gemini, ChatGPT) as core to your daily workflow and integrate AI into the product – dynamic landing‑page personalization, AI‑driven intent matching – where it creates genuine user value.

Requirements:

• Own a top‑of‑funnel or conversion funnel end‑to‑end. Point to the funnel you owned, the drop‑off you identified, the intervention you built, and the conversion number that moved.
• Operate at high‑growth pace. 6‑8+ years in Product Management at a high‑growth technology company – crypto exchange, fintech, neo‑bank, or multi‑asset broker ideal but not mandatory – where you personally owned conversion optimization, landing/acquisition experiences, or growth instrumentation.
• Think in channel economics. Model blended and marginal CAC, LTV‑to‑CAC, and payback, and understand multi‑touch attribution and incrementality well enough to redirect real budget on the evidence.
• Own your data. Write SQL for funnel and cohort analysis, design an event taxonomy from scratch, and live in Mixpanel/Amplitude/Segment/GA4. Prioritize without waiting for someone else to hand you the analysis.
• Run experiments that hold up. Design statistically valid A/B tests and manage peeking bias, sample‑ratio mismatch, and novelty effects on Optimizely/VWO/LaunchDarkly/Statsig or equivalent, and understand how SCA/GDPR/ePrivacy shape tracking consent.
• Have UX instinct. Spot a conversion‑degrading problem from a session recording and produce a testable hypothesis within hours, with a sharp eye for information hierarchy, trust signals, CTA design, and landing‑to‑sign‑up flow across web and mobile.

Preferred:

• AI‑native execution at the frontier. Demonstrable, human‑in‑the‑loop use of agentic AI tools to measurably compress the discovery‑to‑delivery lifecycle.
• Performance‑marketing fluency. Partner closely with paid/organic acquisition and speak the language of channel teams.

Why This Role:

• Direct revenue impact. You own the front door; every trader the company acquires comes through the system you build.
• Frontier of the space. Profitable crypto acquisition at scale is unsolved. You will build the playbook.
• Real ownership. You own the funnel, the spend logic, and the call. No layers, no politics, no waiting for permission.
• High‑caliber team. Cross‑functional Growth team of PMs, engineers, data scientists, and designers.
• Path to scope. Start with discovery and conversion; grow into the full trader lifecycle as you prove it out.

Benefits:

• Competitive salary.
• Medical insurance package with extended coverage to dependents.
• Attractive annual leave entitlement including birthday and work anniversary.
• Work flexibility: flexible work hour and hybrid or remote set‑up.
• Internal mobility program offering diverse career paths.
• Work perks: crypto.com visa card provided upon joining.
• Benefits packages vary by region; details available from our talent acquisition team.

Equal Opportunity Statement: Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team. Personal data provided by applicants will be used for recruitment purposes only.

Contact: Only shortlisted candidates will be contacted. We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. These tools support our recruitment team in reviewing applications more effectively but do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us.