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For Companies At a Glance
- Tasks: Lead and optimise paid search campaigns across major platforms to drive global user growth.
- Company: Join a forward-thinking company at the forefront of finance and tech innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a significant impact in a dynamic role that shapes marketing strategies and drives growth.
- Qualifications: 5+ years in paid search marketing with strong analytical and leadership skills.
- Other info: Collaborative environment with a focus on continuous learning and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Responsibilities
- Lead and direct all paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads.
- Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment.
- Craft and implement cutting-edge paid search strategies.
- Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives.
- Provide hands-on leadership in campaign execution, optimization, and reporting, while also mentoring and developing a team of search specialists.
- Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance.
- Proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators.
- Optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences.
- Stay ahead of industry trends, search engine updates, and evolving finance user behaviour to ensure campaigns remain competitive and highly effective.
- Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary.
- Partner with data and analytics teams to build dashboards, analyse performance metrics, and identify trends, ensuring all strategic decisions are informed by actionable insights.
- Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership.
Requirements
- Educational Background: A degree in Marketing, Business, Finance, or a related field.
- Extensive Experience: A minimum of 5 years of professional experience in paid search marketing, with an excellent track record in web and app growth.
- Industry Advantage: Prior experience in Finance and Tech is a plus.
- Platform Use: Demonstrated deep expertise in Google Ads, Apple Search Ads, and SA360, coupled with proven success in scaling campaigns globally.
- Innovation Mindset: A demonstrable passion for innovation, continuous learning, and driving excellence within the paid search landscape.
- Analytical Mindset: Possess a strong analytical mindset, with the ability to effectively interpret data and translate insights into actionable strategies.
- Financial Management: Proven experience in effectively managing multi-million dollar budgets across diverse channels and platforms to achieve ambitious growth targets.
- Leadership Capabilities: Leadership and team management skills, including the capacity to mentor, inspire, and guide a team while also excelling as an individual contributor and leading by example.
- Communication Skills: Confident communication and presentation abilities, enabling the clear expression of performance metrics and strategic direction to senior stakeholders.
Senior Growth Manager, Paid Search in London employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Growth Manager, Paid Search in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. A personal connection can often get your foot in the door faster than any application.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful paid search campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current paid search strategies. Bring insights and suggestions to the table; it shows you're proactive and genuinely interested in their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join us directly!
We think you need these skills to ace Senior Growth Manager, Paid Search in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Growth Manager role. Highlight your experience with paid search campaigns and any relevant achievements that align with our job description. We want to see how you can drive growth and ROI!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples of how you've successfully managed budgets, optimised campaigns, or led teams in the past. This helps us see your potential impact at StudySmarter.
Be Data-Driven: Since we love data, include metrics and results from your previous roles. Show us how your analytical mindset has led to successful campaign outcomes. Numbers speak louder than words, so let them do the talking!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Crypto.com
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Google Ads, Microsoft Advertising, and Apple Search Ads. Familiarise yourself with the latest features and updates on these platforms, as well as any recent trends in paid search marketing. This will show your potential employer that you’re not just experienced but also proactive about staying current.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past campaigns. Bring examples of how you’ve interpreted performance metrics and adjusted strategies accordingly. Being able to demonstrate a strong analytical mindset will set you apart from other candidates.
✨Highlight Your Leadership Experience
Since this role involves mentoring a team, be ready to share specific instances where you’ve led a project or guided team members. Talk about your leadership style and how you inspire others to achieve their best. This will help convey that you’re not just a great individual contributor but also a capable leader.
✨Prepare for Strategic Discussions
Think about how you would approach crafting and implementing cutting-edge paid search strategies. Be prepared to discuss your thoughts on market opportunities within the financial sector and how you would conduct competitive analysis. This shows that you can think strategically and align your work with broader business objectives.
