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- Tasks: Design and implement innovative CRM strategies to boost customer retention and engagement.
- Company: Join Crypto.com, a leader in the fast-growing Web3 and crypto ecosystem.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make a real impact in the exciting world of crypto with cutting-edge gamification strategies.
- Qualifications: 8 years in online retention marketing with strong data-driven skills.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
The predicted salary is between 48000 - 72000 £ per year.
Crypto.com is seeking a highly skilled and motivated (Senior) CRM Manager to join our Global CRM team. Reporting to the Global CRM Director, this role is vital in delivering innovative, data-driven CRM strategies to drive customer retention, loyalty, and monetization for our fast-growing Web3 and crypto ecosystem.
We are looking for someone with strong collaboration skills, a must-do attitude, and a hands-on approach to tackling challenges. The ideal candidate is a team player who thrives in a fast-paced, dynamic environment and has a proven track record of delivering impactful results in retention, win-back, lifecycle management, and gamification strategies.
You will work closely with cross-functional teams across marketing, product, and creative to craft and execute seamless customer journeys. This role requires deep expertise in CRM platforms, campaign optimization, and data analytics, as well as familiarity with AI/ML-driven personalization, gamified customer engagement, and blockchain-powered retention strategies.
Responsibilities- Design and implement data-driven customer lifecycle strategies, including innovative gamification approaches, to drive activation, retention, upsell, cross-sell, and churn management for Crypto.com’s products.
- Work closely with marketing, product, technical, and creative teams to deliver impactful and aligned CRM campaigns that resonate with users and drive business growth.
- Map and continuously improve customer journeys, ensuring seamless funnel conversion, enhanced user experiences, and increased engagement across all touchpoints.
- Focus on achieving and exceeding key performance indicators, including DAU/MAU, ARPU, retention, and conversion rates, by leveraging data-driven insights and innovative CRM approaches.
- Lead A/B testing initiatives to evaluate campaign effectiveness, analyze results, and refine strategies to maximize performance and ROI.
- Take full ownership of campaign execution, from ideation to delivery, ensuring high-quality outcomes that align with the organization’s goals.
- Leverage AI/ML technologies to enhance targeting, segmentation, and predictive modeling, delivering hyper-personalized and real-time customer engagement.
- Drive customer engagement and loyalty through gamification strategies, crafting innovative experiences that encourage participation and long-term retention.
- Prepare actionable insights and intuitive dashboards using data visualization tools to track and report CRM campaign performance, enabling data-driven decision-making.
- Automate repetitive tasks, workflows, and engagement mechanisms to improve operational efficiency and scalability, ensuring faster execution and better outcomes.
- Partner with data engineering and MarTech teams to ensure CRM data pipelines, customer data lakes, and CDP workflows are accurate, up-to-date, and optimized for performance.
- Stay informed on crypto market trends, Web3 advancements, and evolving customer behaviors to refine CRM strategies and maintain a competitive edge.
- Exhibit a must-do attitude by identifying challenges early and implementing solutions to ensure campaigns are delivered on time and with accuracy.
- 8 years experience in online retention marketing with gamification and loyalty programs.
- Data Driven professional.
- Experience working with multiple departments.
- Exposed / used CDP platforms, API integration, dynamic personalization, localization powered by AI/ML, and real-time engagement are highly preferred.
- Candidates with a proven track record of delivering results across commercial, gamification and retention strategy, technical, and data domains—coupled with leadership experience and a hands-on approach—will be considered for the Senior Manager position.
Senior/ CRM Manager, Retention & Gamification in London employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior/ CRM Manager, Retention & Gamification in London
✨Tip Number 1
Network like a pro! Reach out to folks in the crypto and Web3 space on LinkedIn or at industry events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful CRM strategies, especially those involving gamification. This will give you an edge when discussing your experience.
✨Tip Number 3
Prepare for interviews by diving deep into Crypto.com’s products and their current CRM strategies. Bring fresh ideas to the table that align with their goals, and don’t be afraid to share how you can make an impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Senior/ CRM Manager, Retention & Gamification in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior CRM Manager. Highlight your experience in retention marketing and gamification strategies, and don’t forget to showcase any data-driven results you've achieved!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for our team. Share specific examples of how you've tackled challenges in previous roles and how you can bring that must-do attitude to Crypto.com.
Showcase Your Collaboration Skills: Since this role involves working closely with various teams, make sure to highlight your collaboration skills. Share instances where you’ve successfully partnered with marketing, product, or creative teams to deliver impactful campaigns.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at Crypto.com
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM platforms and tools. Brush up on your knowledge of data analytics, gamification strategies, and AI/ML technologies. Being able to discuss specific examples of how you've used these in past roles will show you're the right fit for the job.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, be prepared to share examples of successful collaborations. Highlight how you’ve worked with marketing, product, and creative teams to deliver impactful campaigns. This will demonstrate your ability to thrive in a dynamic environment.
✨Prepare for Data-Driven Discussions
Expect questions about key performance indicators and how you’ve used data to drive retention and engagement. Be ready to discuss specific metrics you’ve improved in previous roles and the strategies you implemented to achieve those results.
✨Bring Your A/B Testing Experience
A/B testing is crucial for optimising campaigns. Prepare to talk about your experience with testing initiatives, what you learned from them, and how you applied those insights to refine your strategies. This shows you’re not just about ideas but also about measurable outcomes.
