Principal Product Manager (hybrid or remote) in London

Our Product Management team drives product initiatives from inception through execution, making impacts and launching products/features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers, and other cross-functional team members to ship remarkable features and products.

KYC Approval — You will own the identity verification platform from initiation through to approval. This means managing multi-vendor IDV infrastructure, combating synthetic fraud and AI-generated identity attacks, and making the KYC experience fast and reassuring for every user — regardless of the market they are joining from.

Re-KYC — You will own the re-verification experience for existing users. When compliance requirements, risk triggers, or document expiry require a user to re-verify, you ensure that the process is low-disruption, clearly communicated, and completed with minimal impact on their trading activity. You will ensure users can fund their accounts quickly and transparently — with the payment method that is most natural to them in their market.

First Trade & Activation — A funded account is not the finish line. Onboarding Rewards — You will own the reward and incentive mechanics from KYC completion onward: KYC approval incentives, first-deposit bonuses, and first-trade cashback. Sign-up rewards, issued before KYC, are owned by the Discovery, Growth & Onboarding PM. The speed of KYC approval determines how many users reach the deposit step. The quality of the deposit experience determines how many reach their first trade. Re-KYC is not a compliance afterthought — a poorly designed re-verification flow can disrupt the trading activity of your highest-value users. The PM who takes it drives stakeholders to unblock, prioritise, and ship — without waiting for direction.

Compliance / Legal — KYC and AML standards, FATF Travel Rule, regional licensing constraints.

Risk — fraud scoring, synthetic identity detection, and manual review escalation.

Engineering — IDV platform, payment rail integrations, API and SDK delivery.

Operations — manual review queue management, vendor SLA oversight, Re-KYC workflow management.

Payment Rails PM — fiat.

Campaigns — onboarding reward ladder design from KYC completion through to first trade.

Discovery, Growth & Onboarding PM — shared instrumentation and alignment at the KYC initiation boundary; KYC — From Initiated to Approved.

Own the identity verification platform strategy, roadmap, and execution — not just vendor management. Build toward multi-vendor routing optimisation across KYC providers and equivalents — maximising pass rates, minimising fraud, and managing cost-per-verification as a P&L metric. Deliver composable IDV components — document collection, liveness, facematch, motion — that can operate independently across different product contexts. Lead initiatives to combat synthetic fraud through liveness challenges, e-ID integrations, and ML-powered fraud scoring in partnership with Risk and IDV vendors. Monitor and manage false positive rates carefully — fraud defence must not sacrifice real users. Use the external competitive benchmark of approximately 2-minute average KYC completion at best-in-class multi-asset brokers as a reference bar for roadmap prioritisation. Work with Compliance to ensure regional KYC variations are handled in the product without creating dead-end or confusing experiences for users in specific jurisdictions.

Re-KYC Experience — Own the product experience for existing users who are required to re-verify their identity due to document expiry, regulatory triggers, risk-profile changes, or periodic compliance review cycles. Design the Re-KYC journey to be low-disruption, clearly communicated in advance, and completable with minimal drop-off — with particular attention to users who are mid-activity or holding open positions at the time of a re-verification trigger. Build a communication cadence — advance notice, reminders, and grace period management — that is as carefully designed as the verification UX itself. Ensure the Re-KYC flow reuses the same IDV infrastructure as new-user KYC, maintaining consistency while accounting for the distinct context of an existing, active user. Track Re-KYC completion rate within grace periods, Re-KYC-triggered account restriction rate, and time from first prompt to approval as dedicated success metrics. Act as the gatekeeper for payment method availability — deciding which methods live in each country, who is eligible, what limits apply, and when a method is activated, modified, or removed.

Fiat rail coverage to maintain and expand: Define and enforce the eligibility rules that sit between a user's KYC level and their access to specific deposit and withdrawal methods. Manage the onboarding of new payment methods end-to-end: vendor or banking partner evaluation, integration scoping, compliance sign-off, UX design, and launch. Own FX spread and processing-fee UX transparency — users who understand what they are paying convert at higher rates and churn at lower rates. Own the on-chain deposit and withdrawal experience alongside fiat: network selection UX, confirmation time expectation-setting, address management, and withdrawal SLA transparency. Own the progression from first deposit to first trade and beyond — the ladder does not end at a funded account. KYC approved → first deposit → first trade → first perp or index position; Work with the Exchange trading product team to identify and remove barriers between a funded account and a first executed trade — product discovery, market navigation, order entry UX, and fee transparency. Own the onboarding reward ladder from KYC completion onward — KYC approval incentives, first-deposit bonuses, and first-trade cashback — in coordination with Campaigns; Own the product roadmap for adding new markets and new local payment methods — in coordination with BD, Legal, and Engineering. Track local payment rail coverage and local deposit success rates as dedicated regional metrics. Champion AI-native product development practices across your squad.

Qualifications:

• 6–8+ years in Product Management.
• Proven experience at a high-growth technology company — crypto exchange, fintech, neo-bank, or multi-asset broker preferred but not mandatory — where you have personally owned and solved the problems described in this role: identity verification, fiat payment rails, deposit conversion, or compliance-heavy product ownership.
• Specific experience with IDV platforms, payment rail integration, or KYC/AML product design is a strong plus.
• Understands payment gateway logic, ledger systems, and API integration.
• Can discuss multi-vendor IDV routing logic, decision trees, liveness detection architecture, and composable IDV component design with Engineering.
• Experience building or overseeing APIs, SDKs, and developer tooling as product deliverables — not just consuming them.
• Regulatory fluency.
• Deep understanding of global KYC and AML standards (FATF, regional equivalents), SCA, GDPR, and local payment regulation.
• Able to translate regulatory constraints into product requirements — and push back where compliance is being used as an excuse for poor UX.
• Data — the conversion/risk/cost triangle. Every roadmap decision lives in the trade-off between conversion, risk, and cost — must be able to quantify all three axes and make principled trade-offs with data.
• SQL fluency; proficiency with Mixpanel, Amplitude, or equivalent for funnel analysis.
• Drives stakeholders to unblock, prioritise, and ship without waiting for direction in a decentralised, 24/7 environment.
• Proven ability to lead cross-functional squads and influence Legal, Risk, and Compliance without formal authority.
• Track record of taking a major onboarding or payments flow from a known friction point to shipped and measurably improved.

We help to develop new skill-sets that would impact the shaping of your personal and professional growth. Work Culture: we are all here to help and support one another. Competitive salary. Medical insurance package with extended coverage to dependents. Attractive annual leave entitlement including: birthday, work anniversary. Flexi-work hour and hybrid or remote set-up. com visa card provided upon joining. com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.

Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.

Personal data provided by applicants will be used for recruitment purposes only. We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position.