At a Glance
- Tasks: Create and manage engaging sports content across various channels for major US sports.
- Company: Join a dynamic team focused on innovation in the sports and prediction markets.
- Benefits: Enjoy a competitive salary, flexible remote work, and access to top industry tools.
- Other info: Fast-paced environment with opportunities for growth and creativity.
- Why this job: Shape the future of sports content while collaborating with passionate experts.
- Qualifications: Experience in sports content and a strong understanding of US sports is essential.
The predicted salary is between 40000 - 50000 £ per year.
As Growth Content Manager (Sports and Prediction Markets), you will be responsible for planning and delivering impactful content across our sports vertical, with a particular focus on major US sports including the NFL, NBA, MLB, NHL, college football, and college basketball. You will own the content calendar and coordinate distribution across web, SEO/AEO, affiliate, social and other channels, ensuring content is timely, commercially relevant, and aligned with key sporting moments and trading demand. This role will require close collaboration with specialist teams across SEO/AEO, Paid Media, Affiliates, Social and Product to ensure content supports both audience growth and commercial performance.
Responsibilities
- Build and manage the sports content calendar across web, SEO/AEO, affiliate, social, and other distribution channels.
- Develop full funnel content plans around major US sports, including NFL, NBA, MLB, NHL, college football and college basketball.
- Identify topical opportunities around key fixtures, major sporting events, seasonality, betting interest and prediction market activity.
- Work with internal specialists across SEO/AEO, Paid, Affiliate, Social and Product to align content with channel priorities.
- Ensure content supports organic visibility across traditional search engines and AI answer surfaces, audience engagement, affiliate performance and conversion goals.
- Brief internal and external writers, editors and subject matter experts.
- Monitor content performance and use insights to improve planning, prioritisation and execution.
- Work with internal and external resources to support digital PR efforts.
- Set up detailed SEO and AEO tracking and reporting.
- Utilise and enhance AI content production workflows to speed up production.
- Collaborate on ASO production and reporting with internal stakeholders.
- Stay up to date with the latest developments across US sports, prediction markets, betting markets, SEO/AEO, affiliate and social media.
Requirements
- Experience in sports content, iGaming, or a similar digital content role.
- Exceptional knowledge of major US sports, particularly the NFL and NBA, with broader understanding of MLB, NHL, college football and college basketball.
- Experience creating and managing content calendars across multiple channels.
- Knowledge or experience of prediction markets, betting markets, odds, futures, props, picks or related sports wagering concepts.
- Deep experience working in digital PR, SEO/GEO, or other digital content areas.
- Capacity to work cross-functionally with specialist marketing teams like SEO/AEO, Paid, Affiliate, Social, Product.
- Critical editorial judgement, with the ability to balance speed, accuracy, user value and commercial relevance.
- Analytical mindset, with the ability to interpret performance data and turn it into clear content priorities and engaging narratives.
- Comfortable working in an innovative, truly fast-paced, and performance-driven environment.
What We Offer
- Competitive salary and benefits package.
- Opportunity to help build and shape a high-growth sports and prediction markets content vertical.
- Flexible remote working policy.
- Collaborative and dynamic working environment with a focus on innovation and performance.
- Access to leading SEO, analytics, content and growth tools.
If you master US sports, understand how fans engage and trade around sporting moments, and you can turn that knowledge into a commercially effective content calendar, this is the right opportunity for you.
Growth Content Manager (Sports & Prediction Markets) in London employer: Crypto.com
As a Growth Content Manager in our dynamic and innovative team, you'll thrive in a collaborative environment that champions creativity and performance. We offer a competitive salary, flexible remote working options, and access to cutting-edge tools, ensuring you have everything you need to excel in shaping our high-growth sports content vertical. Join us to leverage your passion for US sports and make a significant impact while enjoying ample opportunities for professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Content Manager (Sports & Prediction Markets) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Crypto.com and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Crypto.com are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Crypto.com on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Crypto.com. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Content Manager (Sports & Prediction Markets) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Crypto.com. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Crypto.com:Show us that you’ve done your homework! In your application, briefly mention what you admire about Crypto.com’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Crypto.com
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Crypto.com will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Crypto.com, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
