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- Tasks: Drive organic growth for our Sports Predictions app through ASO strategies and data-driven experimentation.
- Company: Join Crypto.com, the world's fastest growing cryptocurrency platform with a supportive team culture.
- Benefits: Enjoy competitive salary, medical insurance, flexible work hours, and exciting career growth opportunities.
- Why this job: Make a real impact in the fast-paced world of sports and crypto while developing your skills.
- Qualifications: 3+ years of ASO experience and a strong understanding of app store algorithms required.
- Other info: Collaborate with top industry talent in a dynamic environment focused on innovation.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced ASO Manager to drive organic growth for our Sports Predictions vertical. This role is critical to improving app store visibility, conversion rates, and sustained user acquisition across iOS and Android. You will work in a high-velocity environment, collaborating with product, growth, SEO, paid media, and creative teams while owning and executing the ASO strategy end-to-end. This is a hands-on role suited to a self-starter who thrives on experimentation, data, and impact. Our work spans data-driven creative experimentation, metadata optimization improvements, localization strategy, keyword research and optimization.
Key Responsibilities:
- Own and execute the ASO strategy across Apple App Store and Google Play
- Drive keyword research, ranking optimization, metadata optimization, in-app event strategy, experiment planning for multiple markets
- Optimize store listing conversion rates (icons, screenshots, videos, descriptions, A/B tests)
- Monitor and improve organic installs, impressions, CVR, and retention from app store traffic
- Use ASO tools (e.g. AppTweak, AppsFlyer) to track performance, competitors, and opportunities
- Leverage AI tools to accelerate keyword discovery, creative testing, localization, and experimentation
- Partner closely with product, design, SEO, paid acquisition, and content teams to align launches and growth initiatives
- Manage ASO inputs for app updates, new features, and major releases
- Conduct competitive analysis within the predictions trading, fintech, crypto, and gaming-adjacent spaces
- Report on performance with clear insights and actionable recommendations to stakeholders
Qualifications & Skills:
- 3+ years of hands-on ASO experience for consumer mobile apps (iOS & Android)
- Proven experience working in fast-paced, high-growth environments
- Strong understanding of App Store & Google Play algorithms, ranking factors, and CVR levers
- Advanced experience using ASO tools such as: AppTweak, AppsFlyer, Keyword tracking & experimentation platforms
- Strong analytical ability and comfortable turning data into actionable insights quickly
- Comfortable working with multiple stakeholders across product, growth, and marketing teams
- Proven ability to work quickly, efficiently, and decisively in a high-speed execution environment
- Deep domain knowledge in Sports and experience working in the Sports industry
Benefits:
- Competitive salary
- Medical insurance package with extended coverage to dependents
- Attractive annual leave entitlement including: birthday, work anniversary
- Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
- Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope
- Work Perks: crypto.com visa card provided upon joining
About Crypto.com: Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
ASO Manager (App Store Optimization) - Sports Predictions in London employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ASO Manager (App Store Optimization) - Sports Predictions in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those already at Crypto.com. A friendly chat can open doors and give you insider info on what they're really looking for.
✨Tip Number 2
Show off your skills! If you've got a portfolio or examples of your ASO work, bring them along to interviews. Demonstrating your past successes can really set you apart from the crowd.
✨Tip Number 3
Be ready to talk data! Since this role is all about driving growth through analytics, brush up on your metrics and be prepared to discuss how you've used data to make impactful decisions in your previous roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Crypto.com.
We think you need these skills to ace ASO Manager (App Store Optimization) - Sports Predictions in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the ASO Manager role. Highlight your experience with app store optimisation, keyword research, and any relevant tools you've used. We want to see how your skills align with our needs!
Show Off Your Data Skills: Since this role is all about data-driven decisions, don’t shy away from showcasing your analytical abilities. Include examples of how you've turned data into actionable insights in your previous roles. We love a good story backed by numbers!
Be Creative and Experimental: We’re looking for someone who thrives on experimentation. Share any innovative strategies or creative campaigns you’ve executed in the past. Let us know how you’ve pushed boundaries to improve app visibility and conversion rates!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you’re serious about joining our team at Crypto.com!
How to prepare for a job interview at Crypto.com
✨Know Your ASO Inside Out
Make sure you’re well-versed in App Store and Google Play algorithms. Brush up on your knowledge of keyword research, ranking factors, and conversion rate levers. Being able to discuss specific strategies you've implemented in the past will show that you’re not just familiar with ASO but have hands-on experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you’ve turned data into actionable insights. Bring examples of how you’ve used ASO tools like AppTweak or AppsFlyer to track performance and optimise listings. This will demonstrate your ability to work with data in a fast-paced environment, which is crucial for this role.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, be ready to discuss your experience collaborating with product, design, and marketing teams. Share specific examples of how you’ve aligned ASO strategies with broader growth initiatives to achieve results.
✨Be Ready to Experiment
This position values experimentation, so come prepared with ideas for A/B tests or creative strategies you’d like to implement. Discuss any past experiments you’ve conducted and what you learned from them. Showing that you thrive on trying new things will resonate well with the team.
