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- Tasks: Lead go-to-market strategies for stocks and equities, crafting messaging and user journeys.
- Company: Crypto.com is revolutionising finance by merging traditional trading with digital assets.
- Benefits: Enjoy a mobile-first work environment, flexible hours, and opportunities for growth.
- Why this job: Shape the future of trading while working in a dynamic, innovative culture.
- Qualifications: No specific experience required; passion for marketing and finance is key.
- Other info: Join a team that values creativity and fresh ideas in a fast-paced industry.
The predicted salary is between 36000 - 60000 £ per year.
Crypto.com is expanding into stocks, equities trading, bridging the gap between traditional finance and digital assets. We’re launching a platform that makes it as intuitive to trade equities as it is to trade crypto: starting with a mobile-first experience designed for global retail investors. We’re looking for a Growth Marketing Hacker to lead the go-to-market strategy, lifecycle programs, and product positioning for this new vertical. You’ll work closely with product managers and growth teams to ensure every feature launch, campaign, and user experience aligns with user needs and business goals. This is a unique opportunity to shape how the next generation engages with traditional markets.
Key Responsibilities
- Strategy & Positioning
- Partner with product and strategy teams to develop the roadmap for stocks and equities trading within Crypto.com.
- Craft messaging that highlights our differentiators such as accessibility, fees, user experience, and cross-asset trading.
- Own positioning and briefs.
- Define user personas (e.g., crypto-first investors, fintech users, retail traders) and create tailored journeys to drive user acquisition at target CAC.
- Collaborate with product managers and growth teams to align product development with market insights and user behavior.
- Launch Execution
- Lead go-to-market strategies for new features like fractional shares, commission-free trading, and securities lending.
- Design integrated campaigns across email, in-app messages, paid media, content, and influencer channels to drive adoption, cross-sell, and engagement.
- Coordinate with UA teams for execution.
- Work with regional marketing, compliance, and communications teams to ensure relevance and compliance.
- Create high-conversion landing pages, onboarding flows, and campaign assets to improve CAC and trading volumes.
- Conduct user interviews, surveys, and behavioral analysis to refine positioning and product roadmap.
- Monitor competitors and emerging fintech trends to maintain competitiveness.
- Integrate insights into product, growth, and creative strategies.
- Growth & Retention
- Develop lifecycle and retention campaigns to boost trading activity, engagement, and product education.
- Coordinate with cross-functional teams to ensure impactful launches and sustained adoption.
- Design compliant reward systems and trading streaks tied to market events and behaviors.
- Optimize onboarding, funding, and trade execution experiences continually.
- Performance & Reporting
- Define KPIs with leadership for funnel metrics, retention, and campaign impact.
- Utilize tools like GA4, Tableau, and Mixpanel for performance analysis and rapid iteration.
- Share insights regularly to inform growth strategies and priorities.
Growth Marketing Hacker: TradFi - Stocks/Equities employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Hacker: TradFi - Stocks/Equities
✨Tip Number 1
Familiarise yourself with the latest trends in both traditional finance and cryptocurrency. Understanding how these sectors intersect will help you craft compelling strategies that resonate with your target audience.
✨Tip Number 2
Network with professionals in the fintech space, especially those involved in growth marketing. Engaging with industry experts can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 3
Stay updated on competitor activities and emerging trends in the market. This knowledge will enable you to position yourself as a proactive candidate who can contribute to maintaining a competitive edge.
✨Tip Number 4
Prepare to discuss specific metrics and KPIs you've worked with in previous roles. Demonstrating your ability to analyse performance and iterate on strategies will show that you're results-driven and ready to make an impact.
We think you need these skills to ace Growth Marketing Hacker: TradFi - Stocks/Equities
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Growth Marketing Hacker position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your marketing experience, particularly in growth strategies and user acquisition. Use metrics to demonstrate your impact in previous roles, such as increased user engagement or successful campaign outcomes.
Write a Tailored Cover Letter: In your cover letter, express your passion for bridging traditional finance and digital assets. Highlight specific skills and experiences that make you a great fit for the role, and mention how you can contribute to Crypto.com's goals.
Showcase Your Analytical Skills: Since the role involves performance analysis and reporting, be sure to mention any experience you have with tools like GA4, Tableau, or Mixpanel. Provide examples of how you've used data to inform marketing strategies in the past.
How to prepare for a job interview at Crypto.com
✨Understand the Company and Its Vision
Before the interview, make sure to research Crypto.com and its expansion into stocks and equities. Understand their mission to bridge traditional finance with digital assets, as this will help you align your answers with their goals.
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in growth marketing, particularly in the fintech or trading sectors. Highlight specific campaigns you've led and the results achieved, focusing on user acquisition and retention strategies.
✨Demonstrate Analytical Skills
Since the role involves performance reporting and using tools like GA4 and Tableau, be ready to talk about how you've used data to drive marketing decisions. Share examples of how you've defined KPIs and measured campaign success.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would approach specific challenges, such as launching a new feature or improving user engagement. Think through your strategies in advance, considering user personas and tailored journeys to demonstrate your problem-solving skills.
