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- Tasks: Lead growth marketing strategies for Crypto.com's Exchange and App, driving user engagement.
- Company: Join Crypto.com, a leader in accelerating the world's transition to cryptocurrency.
- Benefits: Enjoy flexible work options, competitive perks, and a dynamic team environment.
- Why this job: Be part of a fast-paced culture that values creativity and strategic thinking in a booming industry.
- Qualifications: 3-5 years in product marketing, preferably with a crypto background and strong communication skills.
- Other info: Ideal for those passionate about crypto and eager to make an impact in a growing market.
The predicted salary is between 36000 - 60000 £ per year.
Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange and Crypto.com App (spot trading), we’re hiring a Growth Marketing Hacker to lead on our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand. This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You’ll work in close collaboration with product managers and growth to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments.
Key Responsibilities
- Strategy & Positioning - Partner up with product and strategy teams to own the roadmap for the Exchange (Advanced) and main app (Mainstream) verticals. Develop value propositions that differentiate our platform in a competitive global market. Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each. Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns. Work closely with product managers to align on roadmap priorities and customer feedback loops.
- Launch Execution - Partner up with the product team to manage the go-to-market planning for feature launches. Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute. Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed. Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localisation across product messaging, local behaviour and competitive landscape.
- Customer Insights & Market Intelligence - Analyze market trends and conduct competitive benchmarking to identify opportunities and threats. Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging. Feed findings back into product and growth teams to inform prioritization and positioning.
- Growth & Retention - Design lifecycle programs that drive user activation, trading volume, and long-term retention. Conceptualise promotions, streaks, and incentive programs that reward engagement and boost retention. Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.
- Performance & Reporting - Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact. Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.
Requirements
- 3-to-5 years of experience in product marketing: ideally crypto background.
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working cross-functionally in fast-paced environments.
- Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Crypto native or familiarity with community-led growth.
Growth Marketing Hacker: Exchange & Main App employer: Crypto.com
Contact Detail:
Crypto.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Hacker: Exchange & Main App
✨Tip Number 1
Familiarise yourself with the cryptocurrency landscape and current market trends. Understanding the competitive environment will help you articulate how you can contribute to our growth strategy effectively.
✨Tip Number 2
Network with professionals in the crypto and marketing sectors. Engaging with industry experts can provide insights into best practices and may even lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those that involved user engagement and retention strategies. This will demonstrate your hands-on experience and strategic thinking.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to inform marketing decisions in the past. Highlighting your ability to leverage analytics tools will resonate well with our data-driven approach.
We think you need these skills to ace Growth Marketing Hacker: Exchange & Main App
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Growth Marketing Hacker position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in product marketing, particularly in the crypto space if applicable. Use quantifiable achievements to demonstrate your success in launching and scaling products.
Write a Strong Cover Letter: In your cover letter, express your passion for cryptocurrency and how your skills can contribute to Crypto.com's mission. Highlight your analytical mindset and collaborative experience, as these are key for the role.
Showcase Your Communication Skills: Since excellent communication and copywriting skills are essential for this role, consider including examples of your work or projects where you simplified complex ideas or created compelling narratives.
How to prepare for a job interview at Crypto.com
✨Understand the Crypto Landscape
Make sure to brush up on your knowledge of the cryptocurrency market and its trends. Being able to discuss recent developments or challenges in the crypto space will show your passion and understanding of the industry.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data analytics in previous roles. Be ready to share specific examples of how you’ve leveraged user insights to drive marketing strategies or improve product positioning.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with product managers and growth teams, be prepared to talk about your experience collaborating across different departments. Highlight any successful projects where teamwork was key to achieving results.
✨Craft Compelling Narratives
As a Growth Marketing Hacker, storytelling is crucial. Think of examples where you simplified complex ideas into engaging narratives that resonated with users. This will showcase your communication skills and ability to connect with diverse audiences.
